INTERACTIVE SYSTEM DESIGNED FOR THE SUPPLY OR SUBMISSION OF GENERAL INFORMATION AS WELL AS ADVERTISING MARKETING AND OTHER MATERIAL THROUGH ELECTRONIC COMMUNICATION TECHNOLOGIES, EITHER IN CONNECTION OR IN LINE WITH LOCATION-BASED SERVICES, WITH THE POSSIBILITY OF INTERACTIVE CONNECTIONS

• US 20080167958A1
• Filed: 08/22/2007
• Published: 07/10/2008
• Est. Priority Date: 01/09/2007
• Status: Abandoned Application

• Current Assignee: Balmadur Anstalt
• Original Assignee: Balmadur Anstalt
• Inventors: Marolt, Uros, Balaban, Dusko
• Application Number:
  US11/843,030
• Publication Number:
  US 20080167958A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The object of this invention is an interactive system designed for the supply or submission of general information as well as advertising, marketing and other material through electronic communication technologies, either in connection or in line with location-based services, with the possibility of interactive connections. The system is comprised of media positioned at a specific mobile or fixed location. The media is controlled by local servers, while the latter are controlled by the main server which sends them general location-dependent information and which supports interaction with a user. The user communicates with the main server through technologies of multimedia communication devices and/or wireless electronic communication devices. The system provides a new type of communication with the users which is interactive and therefore does not go only one way. In addition, the information is based on current location of a specific media. The system also supports the advertising option.

Claims

1. An interactive system designed for the supply or submission of general information as well as advertising, marketing and other material through electronic communication technologies, either in connection or in line with location-based services, with the possibility of interactive connections. The system is tagged as a system that uses or operates in line with location-based services;

with data transfer through multimedia communication devices or wireless electronic communication technologies, the system enables interactive cooperation by users.

2. The invention described in claim 1, tagged as an invention relating to the field of supply or submission of general location-specific information which is useful to the user at a certain location, through a medium designed for users who can interactively communicate through the system by using mobile or wireless electronic communication devices, with the media being any of the graphic displays available.

3. The invention described in claim 2, tagged as an invention relating to the field of primitives:

one or more media/one or more local servers/one or more main servers, with the individual primitives connected by transport channels.

4. The invention described in claim 3, tagged as an invention which enables the user to interactively communicate with the system by using a multimedia communication device.

5. The invention described in claim 4, tagged as an invention which has each local server positioned at a specific location and controlling the operation of individual media found at that location as well as communicating with the main server. In this, the local server positioned on a specific location sends information (audio or video records) to the media placed at the location and, through the main server, receives feedback from the users.

6. The invention described in claim 5, tagged as an invention which has local servers recording location-related information and communicating it to the main server by using the technology of mobile or wireless electronic communication.

7. The invention described in claim 6, tagged as an invention which has local serves equipped with a GPS device, provided that they are positioned on a mobile unit.

8. The invention described in claim 7, tagged as an invention which has the main server sending pieces of information based on the main server location to each local server, while the local server shows location-based information in the media.

9. The invention described in claim 8, tagged as an invention which operates with the piece of information on main server location, enabling upgrade in terms of interactivity, meaning that users can, through a mobile or wireless electronic communication device, communicate to the main server and acquire further information connected to a specific location and/or interactively use other services.

10. The invention described in claim 9, tagged as an invention which has local servers that can be used as an interactive means for user communication.

11. The invention described in claim 10, tagged as an invention which has a main server that supports interaction with the users, which is displayed at the media.

12. The invention described in claim 11, tagged as an invention which has the system supporting new applications, with one-to-one communication between the application and the user, extended in such a way that the communication process is entered by a number of users who make up virtual groups.

13. The invention described in claim 12, tagged as an invention which has virtual groups joined by all mobile users, while interactive communication process is not displayed only at the medium positioned at a specific location but also at an internet or mobile portal, television, etc.

14. The invention described in claim 13, tagged as an invention which features a system supporting not only communication among devices and individuals but also interactive communication carried out among individuals.

15. The invention described in claim 14, tagged as an invention which features a system that supports the advertising option.