System and Method for Enhanced Content Distribution

• US 20080167959A1
• Filed: 01/04/2008
• Published: 07/10/2008
• Est. Priority Date: 01/04/2007
• Status: Abandoned Application

• Current Assignee: Sybase 365 Incorporated (SAP SE)
• Original Assignee: Sybase 365 Incorporated (SAP SE)
• Inventors: Lovell, Robert C.
• Application Number:
  US11/969,547
• Publication Number:
  US 20080167959A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

An infrastructure that supports, facilitates, etc., in new and creative ways, the enhanced distribution of the myriad forms of content (which might include, possibly inter alia, news items, traffic alerts, weather notices, travel advisories, stock quotations, advertisements, coupons, educational factoids, etc.) within established wireless messaging paradigms such as, possibly inter alia, Multimedia Message Service, Wireless Application Protocol, IP Multimedia Subsystem, etc. The service may optionally leverage the capabilities of a centrally-located Messaging Inter-Carrier Vendor.

Claims

1. A method for distributing content within a wireless ecosystem, comprising:

receiving an incoming message from a mobile subscriber, said incoming message being responsive to content viewed by said mobile subscriber;

ascertaining a location of said mobile subscriber;

performing one or more processing steps on the incoming message using, at least in part, information previously supplied by the mobile subscriber and the location of said mobile subscriber;

generating and dispatching to said mobile subscriber one or more outgoing messages based, at least in part, on the location of said mobile subscriber and content associated with the location of said mobile subscriber.

2. The method of claim 1, wherein an incoming message is one of (a) a short message service message, (b) a multimedia message service message, and/or (c) an IP multimedia subsystem message.

3. The method of claim 1, wherein the viewed content is dynamically changing content.

4. The method of claim 3, wherein the dynamically changing content is changed based, at least in part, on characteristics of other mobile subscribers at the same location as the location of said mobile subscriber.

5. The method of claim 1, wherein an outgoing message is one of (a) a short message service message, (b) a multimedia message service message, and/or (c) an IP multimedia subsystem message.

6. The method of claim 1, wherein an outgoing message contains one or more of (a) informational text, (b) an advertisement, (c) a coupon, and/or (d) content.

7. The method of claim 1, further comprising:

receiving confirmation that said mobile subscriber acted upon contents of said outgoing message;

performing one or more processing steps on the received confirmation, including at least updating a tracking repository; and

generating and dispatching to said mobile subscriber one or more update messages.

8. The method of claim 7, wherein the tracking repository maintains, for each mobile subscriber, counts of one or more of accumulated (a) points, (b) credits, and/or (c) money.

9. The method of claim 7, wherein an update message is one or more of (a) a short message service message, (b) a multimedia message service message, and/or an IP multimedia subsystem message.

10. The method of claim 7, further comprising:

receiving a redemption request from said mobile subscriber;

performing one or more processing steps on the received redemption request including at least the updating of said tracking repository; and

redeeming some portion of accumulated value to said mobile subscriber based at least in part on counts belonging to said mobile subscriber in said tracking repository.

11. The method of claim 10, wherein said redemption takes place through one or more of (a) a wireless carrier, (b) a world wide web site, (c) electronic mail, and/or (d) postal mail.

12. The method of claim 1, wherein said information is defined by a mobile subscriber during a registration process.

13. The method of claim 12, wherein said information includes one or more of Identifying Information, Notification Information, Billing Information, and Preference Information.

14. The method of claim 12, wherein said information is preserved through a User Profile.

15. The method of claim 12, wherein said registration process is Web-based.

16. The method of claim 12, wherein said registration process includes a billing component.

17. A method for interacting with wireless mobile subscribers, comprising:

receiving a first message from a first mobile subscriber;

determining that said first mobile subscriber is present at a predetermined venue;

delivering first content from a content provider to said first mobile subscriber, wherein the first content is associated with the predetermined venue;

receiving a reply message from said first mobile subscriber in response to said first content;

receiving a second message from a second mobile subscriber;

determining that said second mobile subscriber is also present at the predetermined venue;

delivering second content from the content provider to the said second mobile subscriber, wherein the second content is different from the first content and is selected based, at least in part, on contents of the reply message from said first mobile subscriber.

18. The method of claim 17, further comprising selecting the content based on information previously received during a registration process from both said first and said second mobile subscribers.

19. The method of claim 17, further comprising communicating with the content provider in response to, at least, the reply message and the second message from said second mobile subscriber.

20. The method of claim 17, further comprising delivering the first and the second content at a moment in time that coincides with a time of a predetermined event at the predetermined venue.