Methods and systems for an accountable media advertising application

• US 20080167992A1
• Filed: 01/05/2007
• Published: 07/10/2008
• Est. Priority Date: 01/05/2007
• Status: Abandoned Application

• Current Assignee: Rakuten, Inc. (Rakuten Group, Inc.)
• Original Assignee: Backchannelmedia Incorporated
• Inventors: O'Donoghue, Gavin, Kokernak, Michael
• Application Number:
  US11/650,007
• Publication Number:
  US 20080167992A1
• Time in Patent Office: Days
• US Class Current: 705/51
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

The systems and methods described herein relates to a system for allowing a consumer to track an advertisement for a product. The system includes an equipment for capturing a response by the consumer to the advertisement delivered from a first platform. The system also includes a portal, provided on a second platform, that permits the consumer to execute a purchase-related activity associated with the product of the advertisement. The system additionally includes an analysis application for generating a trigger that correlates data associated with the consumer response to data associated with the purchase-related activity. Furthermore, the system includes a server configured to display a plurality of triggers that allow the consumer to at least track the advertisement selected by the consumer from the first platform.

Claims

1. A system for allowing a consumer to track an advertisement for a product, comprising:

an equipment for capturing a response by the consumer to the advertisement delivered from a first platform;

a portal, provided from a second platform, for allowing the consumer to execute a purchase-related activity associated with the product of the advertisement;

an analysis application for storing and managing a trigger that correlates data associated with the consumer response to data associated with the purchase-related activity; and

a server for displaying a plurality of triggers that allow the consumer to at least track the advertisement selected by the consumer from the first platform.

2. The system of claim 1, wherein the first and the second platforms include at least one of a television, an electronic display, and a website.

3. The system of claim 1, further comprising a website accessible from the portal, wherein the purchase-related activity associated with the product is performed via one of the portal and the website.

4. The system of claim 1, further comprising a head-end processor in communication with the equipment to receive the data associated with the consumer response and forward the data to the analysis application, wherein the equipment is a set-top box.

5. The system of claim 3, wherein the purchase-related activity includes the consumer performing one of data retrieval, data review, data cataloging, data deletion, purchase execution, and media content download from at least one of the portal and the website.

6. The system of claim 3, wherein the analysis application communicates to at least one of the consumer, a retailer and a media provider via at least one of the equipment, the portal and the website to determine at least one of the data associated with the consumer response and the data associated with the purchase-related activity.

7. The system of claim 6, wherein the media provider is one of a cable company, a telephone company, a Regional Bell Operating company, a digital broadcast station, an over-builder, and a direct broadcast satellite company.

8. The system of claim 1, wherein the trigger is embedded in content of the advertisement delivered to the consumer, and

upon the consumer responding to the advertisement, the trigger captures the data associated with the consumer response and is forwarded, via the analysis application, to the portal for incorporation into a link on the portal.

9. The system of claim 8, wherein upon the consumer executing a purchase order via an activation of the link, the trigger is adapted to capture data generated from the executed purchase order.

10. The system of claim 9, wherein the trigger, including the data associated with the consumer response and the data generated from the executed purchase order, is transmitted to the analysis application for determining a measure of success of the advertisement.

11. The system of claim 9, wherein the purchase order includes a download of at least one of music, video and textual content.

12. The system of claim 9, wherein the data related to the consumer response is adapted to reveal at least one of time of the consumer response, origin of the consumer response, and demographic information of the consumer.

13. The system of claim 9, wherein the data generated from the executed purchase order is adapted to reveal at least one of time, price point and location of the purchase order.

14. The system of claim 3, wherein the analysis application uses the trigger to track at least one of a download of online content from the website and a bandwidth associated with the download for performing at least one of provisioning a bandwidth associated with a future download and charging a fee for the future download.

15. The system of claim 1, wherein the trigger is encrypted by the analysis application to conceal at least one of time of the consumer response, origin of the consumer response, and demographic information of the consumer.

16. The system of claim 15, wherein the encrypted trigger is decrypted inside of the analysis application for allowing at least one of the time of the consumer response, the origin of the consumer response, and the demographic information of the consumer to be matched to the data associated with the purchase-related activity.

17. The system of claim 1, wherein the trigger is accessible by at least one of a media provider, a retailer, and an advertiser from the analysis application for refining a strategy associated with advertising in a media advertising space.

18. The system of claim 17, wherein the media advertising space includes one of television space, Internet space, billboard space, publishing space, and direct mailing space.

19. The system of claim 3, wherein the analysis application includes a search engine that is adapted to provide a plurality of websites based on a search term supplied to the search engine, wherein

the plurality of websites are ranked according to information revealed by a plurality of triggers corresponding to purchase orders executed from the respective websites.

20. The system of claim 3, wherein a retailer performs at least one of offering a discount incentive, sending a reminder, and presenting a targeted advertisement to the consumer for a product related to the product from the advertisement via at least one of the first platform, the second platform, the website, the portal, and a direct mailing address of the consumer.

21. The system of claim 3, wherein the portal assigns to the consumer at least one of an account and a password for secured access to at least one of the portal and the website.

22. The system of claim 3, wherein the consumer chooses, from at least one of the website and the portal, to receive a second advertisement.

23. The system of claim 22, wherein a decision of the consumer to opt into the second advertisement is captured by the trigger and communicated to the analysis application from at least one of the website and the portal.

24. The system of claim 22, wherein the consumer is adapted to opt out of the second advertisement from at least one of the website and the portal.

25. The system of claim 22, wherein at least one of a frequency and a type associated with the second advertisement is adjustable by the consumer.

26. The system of claim 1, wherein the data associated with the consumer response is communicated to the portal after content of the advertisement is compared to at least one of a rating, a password, and pre-selected content.

27. The system of claim 1, wherein at least one of the plurality of triggers allows the consumer to track a historical advertisement selected by the consumer from the first platform.

28. The system of claim 1, wherein the server displays the plurality of triggers from the portal.