METHOD AND SYSTEM FOR MEASURING A USER'S LEVEL OF ATTENTION TO CONTENT

• US 20080169930A1
• Filed: 01/17/2007
• Published: 07/17/2008
• Est. Priority Date: 01/17/2007
• Status: Abandoned Application

• Current Assignee: Sony Interactive Entertainment Inc. (Sony Group Corp.)
• Original Assignee: Sony Computer Entertainment Incorporated (Sony Group Corp.)
• Inventors: Mallinson, Dominic Saul
• Application Number:
  US11/624,152
• Publication Number:
  US 20080169930A1
• Time in Patent Office: Days
• US Class Current: 340/573.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method for use with a media player includes playing an item of content for a user on the media player, wherein the media player includes one or more sensors configured to allow the user to interact with the media player, receiving information from at least one of the one or more sensors during the playing of at least a portion of the item of content; analyzing the received information, and forming at least an indication of the user'"'"'s level of attention to the portion of the item of content based on the analysis of the received information. A storage medium storing a computer program executable by a processor based system causes the processor based system to execute similar steps. A system for use in playing media includes a media player portion and a processing portion.

Claims

1. A method for use with a media player, comprising:

playing an item of content for a user on the media player, wherein the media player includes one or more sensors configured to allow the user to interact with the media player;

receiving information from at least one of the one or more sensors during the playing of at least a portion of the item of content;

analyzing the received information; and

forming at least an indication of the user'"'"'s level of attention to the portion of the item of content based on the analysis of the received information.

2. A method in accordance with claim 1, wherein the item of content comprises an advertisement.

3. A method in accordance with claim 1, further comprising:

estimating an effectiveness of an advertisement based on the indication of the user'"'"'s level of attention to the portion of the item of content.

4. A method in accordance with claim 1, wherein the step of analyzing comprises:

correlating the received information with the portion of the item of content.

5. A method in accordance with claim 1, wherein the portion of the item of content comprises a stimulus that is intended to cause a physical reaction from the user.

6. A method in accordance with claim 5, wherein the stimulus is intended to elicit laughter from the user.

7. A method in accordance with claim 5, wherein the stimulus is intended to elicit movement of one or both of the user'"'"'s arms.

8. A method in accordance with claim 1, wherein the media player comprises a networked device.

9. A method in accordance with claim 1, further comprising:

sending the received information over a network.

10. A method in accordance with claim 1, wherein the one or more sensors comprises a motion sensing controller.

11. A method in accordance with claim 1, wherein the one or more sensors comprises a camera.

12. A method in accordance with claim 1, wherein the one or more sensors comprises a microphone.

24. A storage medium in accordance with claim 1, wherein the one or more sensors comprises a microphone.

13. A storage medium storing a computer program executable by a processor based system, the computer program causing the processor based system to execute steps comprising:

playing an item of content for a user on a media player, wherein the media player includes one or more sensors configured to allow the user to interact with the media player;

receiving information from at least one of the one or more sensors during the playing of at least a portion of the item of content;

analyzing the received information; and

forming at least an indication of the user'"'"'s level of attention to the portion of the item of content based on the analysis of the received information.

14. A storage medium in accordance with claim 13, wherein the item of content comprises an advertisement.

15. A storage medium in accordance with claim 13, wherein the computer program causes the processor based system to further execute a step comprising:

estimating an effectiveness of an advertisement based on the indication of the user'"'"'s level of attention to the portion of the item of content.

16. A storage medium in accordance with claim 13, wherein the step of analyzing comprises:

correlating the received information with the portion of the item of content.

17. A storage medium in accordance with claim 13, wherein the portion of the item of content comprises a stimulus that is intended to cause a physical reaction from the user.

18. A storage medium in accordance with claim 17, wherein the stimulus is intended to elicit laughter from the user.

19. A storage medium in accordance with claim 17, wherein the stimulus is intended to elicit movement of one or both of the user'"'"'s arms.

20. A storage medium in accordance with claim 13, wherein the media player comprises a networked device.

21. A storage medium in accordance with claim 13, wherein the computer program causes the processor based system to further execute a step comprising:

sending the received information over a network.

22. A storage medium in accordance with claim 13, wherein the one or more sensors comprises a motion sensing controller.

23. A storage medium in accordance with claim 13, wherein the one or more sensors comprises a camera.

25. A system for use in playing media, comprising:

a media player portion for playing an item of content for a user, wherein the media player portion includes one or more sensors configured to allow the user to interact with the media player; and

a processing portion configured to receive information from at least one of the one or more sensors during the playing of at least a portion of the item of content, analyze the received information, and form at least an indication of the user'"'"'s level of attention to the portion of the item of content based on the analysis of the received information.

26. A system in accordance with claim 25, wherein the item of content comprises an advertisement.

27. A system in accordance with claim 25, wherein the processing portion is further configured to estimate an effectiveness of an advertisement based on the indication of the user'"'"'s level of attention to the portion of the item of content.

28. A system in accordance with claim 25, wherein the step of analyzing comprises:

correlating the received information with the portion of the item of content.

29. A system in accordance with claim 25, wherein the portion of the item of content comprises a stimulus that is intended to cause a physical reaction from the user.

30. A system in accordance with claim 29, wherein the stimulus is intended to elicit laughter from the user.

31. A system in accordance with claim 29, wherein the stimulus is intended to elicit movement of one or both of the user'"'"'s arms.

32. A system in accordance with claim 25, wherein the media player portion comprises a networked device.

33. A system in accordance with claim 25, wherein the processing portion is further configured to send the received information over a network.

34. A system in accordance with claim 25, wherein the one or more sensors comprises a motion sensing controller.

35. A system in accordance with claim 25, wherein the one or more sensors comprises a camera.

36. A system in accordance with claim 25, wherein the one or more sensors comprises a microphone.