Systems and methods for providing targeted marketing

• US 20080172487A1
• Filed: 01/03/2008
• Published: 07/17/2008
• Est. Priority Date: 01/03/2007
• Status: Abandoned Application

• Current Assignee: Storage Appliance Corp.
• Original Assignee: Storage Appliance Corp.
• Inventors: Collins, Ian, Chowdhary, Yousuf, Brunet, Jeffrey
• Application Number:
  US12/006,606
• Publication Number:
  US 20080172487A1
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Systems and methods are provided for automatically collecting information from a computer system and sending the collected information across a network to a centralized system. The information can include configuration information that describes the configuration of the computing system, such as the installed software, internal hardware, and attached peripherals. The centralized system is configured to return targeted marketing based on the collected information. Providing the centralized system with automatically collected configuration and other information allows for better targeted marketing.

Claims

1. A method comprising:

automatically searching an end user computing system for configuration information of the end user computing system;

sending the configuration information across a network to a centralized system; and

receiving targeted marketing from the centralized system across the network, the targeted marketing based on the configuration information.

2. The method of claim 1 wherein automatically searching the end user computing system includes searching operating system files.

3. The method of claim 1 wherein automatically searching the end user computing system includes searching an initialization file.

4. The method of claim 1 wherein automatically searching the end user computing system is performed in response to a trigger.

5. The method of claim 1 wherein sending the configuration information is performed in response to a trigger.

6. The method of claim 1 wherein the targeted marketing comprises an offer of goods or services.

7. The method of claim 1 further comprising noting that the configuration information has been sent.

8. The method of claim 1 further comprising receiving user consent to receive the targeted marketing.

9. The method of claim 1 further comprising displaying the targeted marketing on the end user computing system.

10. The method of claim 1 further comprising:

searching the end user computing system for a user setting;

sending the user setting across the network to the centralized system; and

receiving targeted marketing from the centralized system across the network, the targeted marketing based on the user setting.

11. The method of claim 1 further comprising monitoring the end user computing system.

12. The method of claim 1 further comprising storing the received targeted marketing on the end user computing system.

13. A method comprising:

receiving, at a centralized system, configuration information of an end user computing system, the receiving occurring across a network from the end user computing system;

determining targeted marketing based on the configuration information; and

sending the targeted marketing from the centralized system across the network to the end user computing system.

14. The method of claim 13 wherein the configuration information specifies a default language and wherein determining targeted marketing based on the configuration information includes selecting targeted marketing written in the default language.

15. The method of claim 13 wherein determining targeted marketing includes considering information about previous on-line activities associated with the end user computing system.

16. The method of claim 13 wherein sending the targeted marketing includes sending an e-mail.

17. The method of claim 13 wherein the targeted marketing comprises an offer of goods or services.

18. The method of claim 13 further comprising storing the configuration information in a database.

19. The method of claim 18 wherein the database associates the configuration information with a unique ID for the end user computing system.

20. The method of claim 13 wherein determining the targeted marketing is further based on priority consideration.

21. A computer readable medium having stored thereupon computing instructions comprising:

a code segment to automatically search an end user computing system for configuration information of the end user computing system;

a code segment to send the configuration information across a network to a centralized system; and

a code segment to receive targeted marketing from the centralized system across the network, the targeted marketing based on the configuration information.

22. The computer readable medium of claim 21 further comprising a code segment to receive user consent to receive the targeted marketing.

23. The computer readable medium of claim 21 further comprising a code segment to display the targeted marketing on the end user computing system.

24. The computer readable medium of claim 21 further comprising

a code segment to search the end user computing system for a user setting;

a code segment to send the user setting across the network to the centralized system; and

a code segment to receive targeted marketing from the centralized system across the network, the targeted marketing based on the user setting.