SYSTEM AND METHOD FOR ACCESSING AND DISPLAYING INTERACTIVE CONTENT AND ADVERTISING

• US 20080172545A1
• Filed: 08/08/2007
• Published: 07/17/2008
• Est. Priority Date: 01/12/2007
• Status: Abandoned Application

• Current Assignee: Emigrant Bank (New York Private Bank & Trust Corp.)
• Original Assignee: Emigrant Bank (New York Private Bank & Trust Corp.)
• Inventors: Boucard, John Christian
• Application Number:
  US11/836,072
• Publication Number:
  US 20080172545A1
• Time in Patent Office: Days
• US Class Current: 711/221
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

System and method for accessing and displaying personal information along with advertisement, software applications, or the like. The system and method include: retrieving from a memory device a unique identifier and a pointer; retrieving a redirect pointer from a pointer table responsive to the retrieved unique identifier and pointer; executing the retrieved redirect pointer to launch a software application to display a first content; displaying a second content and/or an advertisement with the first content.

Claims

1. A method for accessing and displaying information, the method comprising:

receiving from a memory device a unique identifier and a pointer;

accessing a redirect pointer from a pointer table responsive to the unique identifier and pointer;

using the redirect pointer to launch a software application to display content;

selecting an advertisement from an ad database responsive to the unique identifier; and

displaying the advertisement with the content.

2. The method of claim 1, further comprising authenticating the unique identifier.

3. The method of claim 1, further comprising storing preferences for the memory device and accessing the redirect pointer responsive to the preferences.

4. The method of claim 1, further comprising assigning the memory device to a predetermined batch of memory devices and associating one or more pointers to the batch of memory devices.

5. The method of claim 1, further comprising assigning an alternative pointer to the memory device.

6. The method of claim 1, wherein selecting the advertisement comprises selecting the advertisement randomly from the ad database.

7. The method of claim 1, wherein selecting the advertisement comprises selecting the advertisement according to a predetermined criterion from the ad database.

8. The method of claim 1, further comprising coupling the memory device to any one of a PC, PDA, cell phone, iPOD™

, game console, or Pocket PC.

9. The method of claim 1, wherein the memory device has, or is embedded in an object having a themed appearance having relevance to the first content.

10. The method of claim 1, wherein the memory device includes one or more switches for selecting one or more unique identifiers.

11. The method of claim 1, wherein the memory device includes one or more switches for selecting one or more pointers.

12. The method of claim 1, wherein launching a software application comprises one or more of launching a second application, launching a game, visiting a website, or playing a song.

13. The method of claim 1, wherein retrieving and using the redirect pointer comprises:

selecting a redirect pointer from a pointer database;

applying pointer permissions from the pointer database; and

executing a pointer payload process to launch the software application.

14. The method of claim 13, further comprising:

checking for a batch ID in a batch table; and

checking for an alternative pointer in an override table.

15. The method of claim 1, wherein the redirect pointer is stored in a user profile.

16. The method of claim 15, further comprising editing the user profile.

17. A method for accessing and displaying information, the method comprising:

receiving from a memory device a unique identifier and a pointer;

accessing a redirect pointer from a pointer table responsive to the unique identifier and pointer;

using the redirect pointer to launch a software application to display a first content; and

displaying a second content with the first content responsive to the unique identifier.

18. The method of claim 17, further comprising storing preferences for the memory device and using the redirect pointer responsive to the preferences.

19. The method of claim 17, further comprising assigning the memory device to a predetermined batch of memory devices and associating one or more pointers to the batch of memory devices.

20. The method of claim 17, further comprising assigning an alternative pointer to the memory device.

21. The method of claim 17, wherein the second content is an advertisement.

22. The method of claim 17, further comprising coupling the memory device to any one of a PC, PDA, cell phone, iPOD™

, game console, or Pocket PC.

23. The method of claim 17, wherein the memory device has, or is embedded in an object having a themed appearance having relevance to the first content.

24. The method of claim 17, wherein the memory device includes one or more switches for selecting one or more unique identifiers.

25. A system for accessing and displaying information comprising:

means for retrieving from a memory device a unique identifier and a pointer;

means for retrieving a redirect pointer from a pointer table responsive to the unique identifier and pointer;

means for executing the redirect pointer to launch a software application to display a first content; and

means for displaying a second content with the first content responsive to the unique identifier.

26. The system of claim 25, wherein the second content is an advertisement.

27. The system of claim 25, wherein the memory device is embedded in an object having a themed appearance with relevance to the first content.

28. The system of claim 25, wherein the memory device includes as least two connection ports for chaining the memory device to a second memory device and uploading the unique identifier to the second memory device.