PERSONAL REFERRAL ONLINE ADVERTISEMENT SYSTEM

• US 20080177596A1
• Filed: 01/03/2008
• Published: 07/24/2008
• Est. Priority Date: 01/23/2007
• Status: Abandoned Application

• Current Assignee: Hongtao Austin Yu
• Original Assignee: Hongtao Austin Yu
• Inventors: Yu, Hongtao Austin
• Application Number:
  US11/969,081
• Publication Number:
  US 20080177596A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search

Abstract

An advertising referral service operates a referral service website including a listing agent interface that allows a listing agent to offer ads for placing on websites and a hosting agent interface that allows a hosting agent to select an ad offered by the listing agent and place the selected ad on the hosting agent'"'"'s website. When a visitor to the hosting agent'"'"'s website activates the listing agent'"'"'s ad, the referral service records a credit entry to the hosting agent and a debit entry to the listing agent. The referral service reports the credit and debit entries to the hosting agent and to the listing agent.

Claims

1. A method of managing advertising on an Internet website, wherein:

a referral service operates a referral service website including a listing agent interface that allows a listing agent to offer ads for placing on websites and a hosting agent interface that allows a hosting agent to select an ad offered by the listing agent and place the selected ad on the hosting agent'"'"'s website,

when a visitor to the hosting agent'"'"'s website activates the listing agent'"'"'s ad, the referral service records a credit entry to the hosting agent and a debit entry to the listing agent,

the referral service reports the credit and debit entries to the hosting agent and to the listing agent.

2. A method according to claim 1, wherein the listing agent interface is a listing agent page containing a menu of ads offered by the listing agent, the hosting agent interface is a hosting agent page, and the hosting agent may select an ad offered by the listing agent, copy the selected ad to the hosting agent page, and copy the ad from the hosting agent page to the hosting agent'"'"'s website.

3. A method according to claim 2, wherein the referral service operates a search engine that allows a hosting agent to search listing agent pages for ads.

4. A method of managing advertising on an Internet website by a referral service association including listing agent members and hosting agent members, wherein:

the listing agent members and the hosting agent members operate respective public websites,

the referral service operates a referral service host including listing agent pages allocated to the listing agents respectively,

a listing agent uses the allocated listing agent page to offer ads for placing on hosting agent websites,

a hosting agent selects an ad from the listing agent page and places the selected ad on the hosting agent'"'"'s public website,

when a visitor to the hosting agent'"'"'s public website activates the listing agent'"'"'s ad, the visitor is redirected to the listing agent'"'"'s public website and the referral service records a credit entry to the hosting agent and a debit entry to the listing agent,

the referral service reports the credit and debit entries to the hosting agent and to the listing agent.

5. A method of managing referrals by a referral service association including listing agent members and hosting agent members, wherein:

the listing agent members operate respective public websites though which each listing agent member offers to enter into contracts for providing goods or services,

the hosting agent members may indicate approval of a listing agent member,

the referral service operates a website with a search engine interface whereby a visitor may enter a query seeking goods or services offered by one or more listing agents, and

in response to a query, the search engine returns a search result in which listing agents that meet the query are identified in order of precedence based on approval by the hosting agent members.