Interactive Electronic Commerce and Message Interchange System Featuring Delivery of Messages Tailored to Individual Users
First Claim
1. An electronic commerce system facilitating interactive message exchange, comprisinga message database storing at least two messages in association with a message code;
- a user account database storing at least one user account identifier in association with at least one user characteristic,an application server operative toreceive a message code and a user account identifier,select at least one message associated with the received message code based on a user characteristic corresponding to the user account identifier,retrieve from the message database one or more selected messages;
an interface server operative tointeract with a remote device to receive a message code and a user account identifier, wherein the message code was embodied as a graphical representation in an image presented on a display device, and wherein at least a portion of the image including the graphical representation was captured by the remote device,provide the message code to the application server for retrieval of at least one message,transmit the at least one message to the remote device.
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Abstract
Methods, apparatuses and systems enabling an interactive electronic commerce and data interchange system that delivers advertising, content and all manner of ecommerce and data interchange messages tailored to individual users. The present invention provides methods, apparatuses and systems enabling an interactive electronic commerce system enabling the targeted exchange of tailored messages with interested users presented with message codes in conventional media, such as television, radio, and printed publications. The present invention allows for the targeted dissemination of tailored information, such as advertising, promotions, sales announcements, coupons, and the like.
In one embodiment, the a Universal Digital Assistant (UDA) operates in connection with a remote server having access to the individual users demographic, psychographic, preference, contact and other personal information and delivering advertising messages based on data associated with individual users.
57 Citations
20 Claims
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1. An electronic commerce system facilitating interactive message exchange, comprising
a message database storing at least two messages in association with a message code; -
a user account database storing at least one user account identifier in association with at least one user characteristic, an application server operative to receive a message code and a user account identifier, select at least one message associated with the received message code based on a user characteristic corresponding to the user account identifier, retrieve from the message database one or more selected messages; an interface server operative to interact with a remote device to receive a message code and a user account identifier, wherein the message code was embodied as a graphical representation in an image presented on a display device, and wherein at least a portion of the image including the graphical representation was captured by the remote device, provide the message code to the application server for retrieval of at least one message, transmit the at least one message to the remote device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. An interactive electronic coupon system, comprising
a coupon message database storing at least two coupon messages in association with a message code; - wherein the at least two coupon messages each comprise a digital image of a coupon bar code,
an application server operative to receive a message code and a user account identifier, select at least one coupon message associated with the received message code based on a user characteristic corresponding to the user account identifier, retrieve from the coupon message database one or more selected coupon messages; an interface server operative to interact with a remote device to receive a message code and a user account identifier, wherein the message code was embodied as a graphical representation in an image presented on a display device, and wherein at least a portion of the image including the graphical representation was captured by the remote device, provide the message code to the application server for retrieval of at least one coupon message, transmit the at least one coupon message to the remote device. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
- wherein the at least two coupon messages each comprise a digital image of a coupon bar code,
Specification