Method apparatus, system, media, and signals for billing a sponsor of an object link in interactive sequenced media
First Claim
1. A method for displaying interactive sequenced media on a client display apparatus, the method comprising:
- causing at least one dynamic object in the interactive sequenced media to be displayed on the client display apparatus, said dynamic object having an associated object link that follows said dynamic object; and
causing a billing message to be transmitted over a computer network to a billing server in response to a user of the client display apparatus selecting said object link.
1 Assignment
0 Petitions
Accused Products
Abstract
A system for displaying interactive sequenced media is disclosed. The system includes a client display apparatus and a billing server, the client display apparatus and the billing server being in communication with a computer network. The client display apparatus includes a processor circuit operably configured to cause at least one dynamic object in the interactive sequenced media to be displayed, the dynamic object having an associated object link that follows said dynamic object. The client display apparatus processor circuit is also operably configured to cause a billing message to be transmitted over the computer network to the billing server in response to a user of the client display apparatus selecting the object link. The billing message includes a dynamic object identifier identifying the dynamic object. The billing server includes a processor circuit. The processor circuit is operably configured to receive the billing message from the client display apparatus and to associate a billing entry with a sponsor account associated with the dynamic object identifier to make a charge to the sponsor account as a result of the user selecting the object link.
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Citations
73 Claims
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1. A method for displaying interactive sequenced media on a client display apparatus, the method comprising:
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causing at least one dynamic object in the interactive sequenced media to be displayed on the client display apparatus, said dynamic object having an associated object link that follows said dynamic object; and causing a billing message to be transmitted over a computer network to a billing server in response to a user of the client display apparatus selecting said object link. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A computer readable medium encoded with instructions for directing a processor circuit to display interactive sequenced media on a client display apparatus, the instructions comprising instructions for directing the processor circuit to:
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cause at least one dynamic object in the interactive sequenced media to be displayed on the client display apparatus, said dynamic object having an associated object link that follows said dynamic object; and cause a billing message to be transmitted over a computer network to a billing server in response to a user of the client display apparatus selecting said object link.
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19. A client display apparatus for displaying interactive sequenced media, the apparatus comprising:
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means for causing at least one dynamic object in the interactive sequenced media to be displayed, said dynamic object having an associated object link that follows said dynamic object; and means for causing a billing message to be transmitted over a computer network to a billing server in response to a user of the client display apparatus selecting said object link. - View Dependent Claims (20, 21, 22, 23, 24)
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25. A client display apparatus for displaying interactive sequenced media, the apparatus comprising a processor circuit operably configured to:
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cause at least one dynamic object in the interactive sequenced media to be displayed, said dynamic object having an associated object link that follows said dynamic object; and cause a billing message to be transmitted over a computer network to a billing server in response to a user of the client display apparatus selecting said object link. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A method for billing a sponsor of a dynamic object, the method comprising:
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receiving a billing message at a billing server, said billing message representing user selection of an object link that follows the dynamic object displayed in interactive sequenced media on a client display apparatus, said billing message including a dynamic object identifier identifying the dynamic object; and associating a billing entry with a sponsor account associated with said dynamic object identifier to make a charge to said sponsor account as a result of said user selecting the object link. - View Dependent Claims (43, 44, 45, 46, 47, 48, 49, 50, 51)
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52. A computer readable medium encoded with codes for directing a processor circuit to bill a sponsor of a dynamic object, the codes directing the processor circuit to:
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receive a billing message at a billing server, said billing message representing user selection of an object link that follows the dynamic object displayed in interactive sequenced media on a client display apparatus, said billing message including a dynamic object identifier identifying the dynamic object; and associate a billing entry with a sponsor account associated with said dynamic object identifier to make a charge to said sponsor account as a result of said user selecting the object link.
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53. A billing server apparatus for billing a sponsor of a dynamic object, the apparatus comprising:
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means for receiving a billing message at a billing server, said billing message representing user selection of an object link that follows the dynamic object displayed in interactive sequenced media on a client display apparatus, said billing message including a dynamic object identifier identifying the dynamic object; and means for associating a billing entry with a sponsor account associated with said dynamic object identifier to make a charge to said sponsor account as a result of said user selecting the object link. - View Dependent Claims (54, 55, 56, 57, 58, 59, 60, 61, 62)
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63. A billing server apparatus for billing a sponsor of a dynamic object in interactive sequenced media, the apparatus comprising a processor circuit operably configured to:
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receive a billing message at a billing server, said billing message representing user selection of an object link that follows the dynamic object displayed in interactive sequenced media on a client display apparatus, said billing message including a dynamic object identifier identifying the dynamic object; and associate a billing entry with a sponsor account associated with said dynamic object identifier to make a charge to said sponsor account as a result of said user selecting the object link. - View Dependent Claims (64, 65, 66, 67, 68, 69, 70, 71, 72)
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73. A system for displaying interactive sequenced media, the system comprising:
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a client display apparatus; and a billing server; said client display apparatus and said billing server being in communication with a computer network; said client display apparatus comprising a processor circuit operably configured to; cause at least one dynamic object in the interactive sequenced media to be displayed, said dynamic object having an associated object link that follows said dynamic object; and cause a billing message to be transmitted over said computer network to said billing server in response to a user of the client display apparatus selecting said object link, said billing message including a dynamic object identifier identifying the dynamic object; said billing server comprising a processor circuit, said processor circuit being operably configured to receive said billing message from said client display apparatus and associate a billing entry with a sponsor account associated with said dynamic object identifier to make a charge to said sponsor account as a result of said user selecting the object link.
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Specification