ADVERTISEMENTS FOR MOBILE COMMUNICATIONS DEVICES VIA PRE-POSITIONED ADVERTISEMENT COMPONENTS

• US 20080182588A1
• Filed: 01/25/2007
• Published: 07/31/2008
• Est. Priority Date: 01/25/2007
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Aaron, Jeffrey
• Granted Patent: US 8,787,884 B2
• Time in Patent Office: Days
• US Class Current: 455/456.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04L 67/62 Establishing a time schedule for servicing the requests
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Mobile communications devices output advertisements such as by visually displaying them in accordance with an advertisement recipe. The advertisement recipe specifies advertisement components to include in the constructed advertisement and a configuration of those advertisement components. The mobile communications device stores a plurality of advertisement components in advance of receiving the advertisement recipe. An advertisement schedule may be provided that includes timing information to specify when each advertisement of the advertisement recipes is to be provided as output by the mobile communications device. The advertisement recipes may be provided based on a current context such as location of the mobile communications device so that the resulting advertisement being provided as output is relevant to the current context.

Claims

1. A method of displaying advertisements on a mobile communications device that stores a plurality of advertisement components, comprising:

determining an advertisement recipe to send to the mobile communications device; and

sending to the mobile communications device the determined advertisement recipe which specifies a portion of the components and a configuration for the components to include in an advertisement.

2. The method of claim 1, wherein the advertisement recipe specified components that comprise frameworks, values, and parameters.

3. The method of claim 1, wherein sending to the mobile communications device an advertisement recipe comprises sending a schedule of advertisement recipes, the schedule including a plurality of advertisement recipes and a timing for each of the plurality of advertisement recipes.

4. The method of claim 1, further comprising obtaining a location of the mobile communications device and wherein the determined advertisement recipe is based on the obtained location.

5. The method of claim 1, further comprising sending to the mobile communications device at least some of the plurality of advertisement components via a mobile communication network.

6. The method of claim 5, wherein sending at least some of the plurality of advertisement components via the mobile communications network comprises sending the plurality of advertisement components at different time periods while the mobile communications device is utilizing a percentage of the available communications bandwidth below a threshold.

7. The method of claim 1, further comprising sending at least one additional advertisement component called for by the advertisement recipe when sending the advertisement recipe.

8. The method of claim 1, further comprising determining an advertisement recipe to send to the mobile communications device by applying a user profile.

9. The method of claim 1, further comprising determining an advertisement recipe to send to the mobile communications device based upon a version of the advertisement components stored by the mobile communications device.

10. A computer readable medium containing instructions that perform acts comprising:

storing a plurality of advertisement components at a mobile communications device;

after storing the plurality of advertisement components, receiving at the mobile communications device an advertisement recipe from an external device, the advertisement recipe specifying at least a portion of the plurality of advertisement components and a configuration of the specified advertisement components;

accessing at the mobile communications device the portion of the plurality of advertisement components; and

providing the advertisement at the mobile communications device that corresponds to the advertisement recipe.

11. The computer readable medium of claim 10, wherein the advertisement is display and wherein the components comprise frameworks, values, and parameters.

12. The computer readable medium of claim 10, wherein receiving at the mobile communications device an advertisement recipe comprises receiving a schedule of advertisement recipes, the schedule including a plurality of advertisement recipes and a timing for each of the plurality of advertisement recipes.

13. The computer readable medium of claim 10, further comprising obtaining a location of the mobile communications device and wherein the received advertisement recipe is based on the obtained location.

14. The computer readable medium of claim 10, further comprising receiving at the mobile communications device at least some of the plurality of advertisement components via a mobile communication network.

15. The computer readable medium of claim 14, wherein receiving at least some of the plurality of advertisement components via the mobile communications network comprises receiving the plurality of advertisement components at different time periods while the mobile communications device is utilizing the available communications channel in a manner such that receiving the plurality of advertisement components will not significantly interfere with extant communications already in progress.

16. A mobile communications device, comprising:

a transceiver that communicates with a mobile communication network;

a memory storing a plurality of advertising components;

an output device; and

a processor that receives an advertisement recipe via the transceiver, the advertisement recipe specifying advertising components and a configuration of the advertising components, the processor creating an advertisement and providing the advertisement on the output device by accessing from memory the advertising components specified by the advertisement recipe and arranging them in accordance with the configuration of the advertisement recipe.

17. The mobile communications device of claim 16, wherein the advertisement is displayed and wherein the components comprise frameworks, values, and parameters.

18. The mobile communications device of claim 16, wherein the processor receives a schedule of advertisement recipes via the transceiver and wherein the processor outputs advertisements according to timing specified by the schedule.

19. The mobile communications device of claim 16, further comprising a location device, and wherein the processor obtains a current location of the mobile communications device from the location device and sends the current location to the mobile communication network via the transceiver such that the advertisement recipe received from the mobile communication network is based on the current location.

20. The mobile communications device of claim 16, wherein the processor receives at least some of the plurality of advertisement components via the mobile communications network at different time periods while the transceiver is not being utilized for other communications.