Methods, systems and computer program products for providing information using an advertising message with a dynamic field

• US 20080182590A1
• Filed: 01/31/2007
• Published: 07/31/2008
• Est. Priority Date: 01/31/2007
• Status: Active Grant

• Current Assignee: Genesis Star Management Limited
• Original Assignee: Bellsouth Intellectual Property Corporation (AT&T, Inc.)
• Inventors: Ruckart, John, Frank, Scott
• Granted Patent: US 8,078,196 B2
• Time in Patent Office: Days
• US Class Current: 455/456.3
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Abstract

Methods, systems and computer program products for updating information for an identified location on a mobile device are provided. A broadcast advertising message is provided to a mobile device. The advertising message identifies a location and includes a dynamic field configured to provide updated information about the identified location. When the advertising message is activated by the mobile device, a current position of the mobile device is determined. The dynamic field of the advertising message is automatically populated based on the current position of the mobile device to provide updated information about the identified location.

Claims

2-1. The method of claim 1, wherein the broadcast message is broadcast to at least one mobile device in a selected geographic region.

12. A computer program product for updating information for an identified location on a mobile device, the computer program product comprising a computer readable medium having computer readable program code embodied therein, the computer readable program code comprising:

computer readable program code which provides a broadcast advertising message to a mobile device, the advertising message identifying a location and including a dynamic field configured to provide information about the identified location;

computer readable program code which determines a current position of the mobile device when the advertising message is activated by the mobile device; and

computer readable program code which automatically populates the dynamic field of the advertising message based on the current position of the mobile device to provide updated information about the identified location.

13. The computer program product of claim 12, wherein the updated information includes directions from the current position of the mobile device to the identified location.

14. The computer program product of claim 12, wherein the broadcast messages is broadcast to at least one mobile device in a selected geographic region.

15. The computer program product of claim 13, wherein the advertising message is configured to display an integrated graphical image including advertising information about an enterprise at the identified location and the directions from the current position of the mobile device to the identified location.

16. The computer program product of claim 12, wherein the enterprise comprises a plurality of related commercial enterprises at a corresponding plurality of identified locations, the computer program product further comprising:

computer readable program code that selects one of the plurality of related enterprises based on the current position of the mobile device when the advertising message is activated,

wherein automatically populating the dynamic fields is based on the selected enterprise and the corresponding identified location.

17. The computer program product of claim 13, further comprising:

computer readable program code that determines a velocity of the mobile device when the advertising message is activated;

wherein computer great readable program code that provides directions includes computer readable program code that provides first directions if the velocity is greater than a threshold amount and provide second directions of the velocity is less than the threshold amount.

18. The computer program product of claim 12, further comprising computer readable program code that notifies a user when the advertising message is received.

19. The computer program product of claim 12, wherein the device comprises a cellular phone.

20. A system for providing updated information about an identified location on a mobile device, the system comprising:

a broadcast advertising message identifying a location and including a dynamic field configured to provide updated information about the identified location; and

an updated information module configured to determining a current position of the mobile device when the advertising message is activated by the mobile device and to automatically populate the dynamic field of the advertising message based on the current position of the mobile device to provide updated information based on the current position of the mobile device about the identified location.