System and method for metadata use in advertising

• US 20080183559A1
• Filed: 05/30/2007
• Published: 07/31/2008
• Est. Priority Date: 01/25/2007
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Inventors: Frazier, Milton Massey, Smith, Tim
• Application Number:
  US11/809,141
• Publication Number:
  US 20080183559A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0248 Avoiding fraud

Abstract

Information is elicited from a consumer electronics device purchaser at the point of sale and used to provide targeted advertising to the purchaser and/or to facilitate service provision to the purchaser related to the CE device by a third party service provider and/or to provide the information to an entity for a fee such that the entity can provide targeted advertising to the purchaser to provide improved correlation of the purchaser with needed products or services.

Claims

1. A method for using customer data gathered at a point of sale for later advertising, comprising:

gathering consumer information related to a consumer from at least one merchant regarding a product at time of purchase to affect service registration and/or product registration and/or warranty registration;

gathering metadata from the consumer information from at least the point of sale to determine potential use of the product; and

using at least the consumer information and/or the metadata from the consumer information to market goods and/or services to the consumer.

2. The method of claim 1, wherein the act of using to market goods and/or services includes direct marketing.

3. The method of claim 1, wherein the act of using to market goods and/or services includes advertising servicing and/or placement.

4. The method of claim 1, wherein the act of using to market goods and/or services includes rendering to the consumer product updates and/or services.

5. The method of claim 1, wherein the act of using to market goods and/or services includes correlation of other existing and/or future consumer information.

6. A method for detecting potential demand for second goods and/or services by a purchaser of first goods and/or services, comprising:

gathering consumer information related to a consumer from at least one merchant regarding a product at time of purchase to affect service registration and/or product registration and/or warranty registration;

gathering metadata from the consumer information from at least the point of sale to determine potential use of the product; and

providing at least the consumer information and/or the metadata from the consumer information to a provider of goods and/or services, the provider being other than the merchant.

7. The method of claim 6, wherein the provider is a retailer.

8. The method of claim 6, wherein the provider is a manufacturer.

9. The method of claim 6, wherein the provider is an owner of a web site.

10. The method of claim 6, wherein the information and/or metadata is used as marketing information to improve products and product mix.

11. The method of claim 10, wherein if the information and/or metadata indicates that consumers are buying many camera-enabled wireless phones with short-range radiofrequency communication capability, and secondary service information reveals problems transferring images from cell phones to TVs for display of the images, a TV manufacturer is given early warning of a consumer demand for TVs enabled with short-range radiofrequency communication capability.

12. The method of claim 6, wherein the information and/or metadata is used to indicate updated consumer contact information.

13. The method of claim 12, wherein the updated consumer contact information is used to provide written or electronic advertising materials to the consumer either directly or through a third party aggregator by correlating data from the consumer, the purchased product, and a retail outlet at which the product was purchased.

14. The method of claim 6, wherein the provider is an owner of a website and the consumer is offered a registration related to the website and to the product, the consumer providing additional information as part of registration, the provider remitting consideration to a retail outlet at which the product was purchased at least partially based on the registration.

15. The method of claim 14, wherein the consumer is offered the service associated with the website as a first option and if the user selects the first option and executes registration, the consumer is provided consideration by the provider.

16. The method of claim 15, wherein the provider displays on the website at least one advertisement for a manufacturer of the purchased product if the consumer executes registration selecting the first option.

17. The method of claim 6, wherein the provider is an entity desiring information related to the consumer, and information is provided for a fee to the entity, the entity then providing targeted advertising to the consumer to provide improved correlation of the consumer with needed products or services.

18. A method comprising:

gathering first consumer data at a point of sale of a consumer electronics (CE) device, the first consumer data being automatically gathered from at least consumer-provided payment instrument and from at least product identification;

incentivizing a consumer to provide second data related to the consumer at the point of sale; and

using at least the second data to undertake at least one of;

marketing additional products to the consumer, facilitating service provision to the consumer related to the CE device by a third party service provider, or providing the second data to an entity for a fee such that the entity can provide targeted advertising to the consumer to provide improved correlation of the consumer with needed products or services.

19. The method of claim 18, wherein the second data is used to indicate updated consumer contact information, the updated consumer contact information being used to provide written or electronic advertising materials to the consumer either directly or through a third party aggregator by correlating data from the consumer, the CE device, and a retail outlet at which the CE device was purchased.

20. The method of claim 18, wherein the third party service provider is an owner of a website and the consumer is offered a registration related to the website and to the CE device, the consumer providing additional information as part of registration, the provider remitting consideration to a retail outlet at which the CE device was purchased at least partially based on the registration, wherein the consumer is offered a service associated with the website as a first option and if the user selects the first option and executes registration, the consumer is paid consideration by the provider.