Marketplace for interactive advertising targeting events

• US 20080183561A1
• Filed: 01/24/2008
• Published: 07/31/2008
• Est. Priority Date: 01/26/2007
• Status: Active Application

• Current Assignee: eXelate Media Ltd. (MOOD Media Corporation)
• Original Assignee: eXelate Media Ltd. (MOOD Media Corporation)
• Inventors: Efraim, Elad, Zohar, Meir
• Application Number:
  US12/019,379
• Publication Number:
  US 20080183561A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A system and method for providing a targeting event marketplace is provided. Generally, the method contains the steps of: at least one targeted publisher and a targeting event marketplace entity agreeing to financial terms associated with revenues received from at least one buyer that obtains access to the Internet browser of an end-user; providing an end-user tag on a Web page of the Web site, wherein the end-user tag is capable of calling a Web server from an Internet browser of the end-user; analyzing an end-user action associated with the Web page, wherein the step of analyzing is performed to categorize the action into a category of targeting event; the Web server determining if at least one buyer has interest in at least one end-user taking an action that is categorized into at least one category of targeting event; and receiving bids from at least one buyer for providing access to the Internet browser of the end-user and selecting at least one buyer.

Claims

1. A method for providing a targeting event marketplace, comprising the steps of:

at least one targeted publisher and a targeting event marketplace entity agreeing to financial terms associated with revenues received from at least one buyer that obtains access to the Internet browser of an end-user;

providing an end-user tag on a Web page of the Web site, wherein the end-user tag is capable of calling a Web server from an Internet browser of the end-user;

analyzing an end-user action associated with the Web page, wherein the step of analyzing is performed to categorize the action into a category of targeting event;

the Web server determining if at least one buyer has interest in at least one end-user taking an action that is categorized into at least one category of targeting event; and

receiving bids from at least one buyer for providing access to the Internet browser of the end-user and selecting at least one buyer.

2. The method of claim 1, further comprising the step of the targeting marketplace entity sharing a portion of ad revenue received from at least one buyer with the at least one targeted publisher.

3. The method of claim 1, wherein the step of determining if at least one buyer has interest is further defined by the step of the Web server checking with ad serving systems if the at least one buyer has interest.

4. The method of claim 1, wherein the step of receiving bids is performed by the Web server.

5. The method of claim 1, wherein the step of selecting at least one buyer is performed by automatically selecting a highest bidder.

6. The method of claim 1, further comprising the step of testing the at least one buyer to determine a level of performance with at least one ad campaign that is achieved by the at least one buyer.

7. The method of claim 6, further comprising the step of removing at least one targeted publisher from the targeting event marketplace if the at least one targeted publisher is not performing at a minimal performance level.

8. The method of claim 6, further comprising the step of using a statistical analysis to determine which parameter of a series of parameters has a better success rate in predicting ad campaign success.

9. The method of claim 1, wherein providing access to the Internet browser of the end-user is provided by writing back a pixel call to the end-user Internet browser.

10. The method of claim 1, further comprising the step of allowing the selected at least one buyer to use the access to the Internet browser of the end-user to place a delayed ad cookie in the Internet browser of the end-user, where the delayed ad cookie is specific to the category of the targeting event of the end-user.

11. The method of claim 1, further comprising the step of allowing the selected at least one buyer to use the access to the Internet browser of the end-user to read data from the Internet browser of the end-user, such that where the data that is read is attributed to the category of the targeting event of the end-user.

12. The method of claim 1, wherein a network allows at least one client of the network to show interest in the at least one end-user, by allowing the client of the network to provide bids for placing the delayed ad cookie in the Internet browser of the end-user.

13. The method of claim 12, wherein the at least one client of the network is at least one advertiser.

14. The method of claim 1, further comprising the step of rating each targeted publisher associated with the targeting event marketplace, wherein each targeted publisher is rated based on success of advertisements targeted according to targeting events that are based on that targeted publisher.

15. The method of claim 14, further comprising the step of manually or automatically setting a specific bid price to each targeted publisher based on rating of the targeted publisher.

16. The method of claim 1, further comprising the step of analyzing influence of various targeting parameters to better predict success of an advertisement campaign for the end-user.

17. The method of claim 1, wherein the end-user action is selected from the group consisting of viewing the Web page, searching via the Web page, clicking on an item in the Web page, and data entry.

18. The method of claim 1, wherein the targeted publisher is an owner of the Web site.

19. A method for interacting in a targeting event marketplace, comprising the steps of:

an end-user visiting a Web site;

the Web site loading an end-user tag that calls a Web server from an Internet browser of the end-user;

analyzing actions of the end-user associated with the Web page, wherein the step of analyzing is performed to categorize the action into a category of targeting event;

the Web server determining if at least one buyer has interest in at least one end-user taking an action that is categorized into at least one category of targeting event; and

the at least one buyer bidding for a right to obtain access to the Internet browser of the end-user.

20. The method of claim 19, wherein the end-user action is selected from the group consisting of viewing the Web page, searching via the Web page, clicking on an item in the Web page, and data entry.

21. The method of claim 19, further comprising the step of a targeted publisher sharing a portion of ad revenue received, with a targeting event marketplace entity.

22. The method of claim 19, wherein the step of determining if at least one buyer has interest is further defined by the step of the Web server checking with ad serving systems if the at least one buyer has interest.

23. The method of claim 19, wherein receiving bids is performed by the Web server.

24. The method of claim 19, further comprising the step of selecting at least one buyer.

25. The method of claim 24, wherein the step of selecting at least one buyer is performed by automatically selecting a highest bidder.

26. The method of claim 24, further comprising the step of testing the at least one buyer to determine a level of performance with at least one ad campaign that is achieved by the at least one buyer.

27. The method of claim 26, further comprising the step of using a statistical analysis to determine which parameter of a series of parameters has a better success rate in predicting ad campaign success.

28. The method of claim 19, wherein providing access to the Internet browser of the end-user is provided by writing back a pixel call to the end-user Internet browser.

29. The method of claim 24, further comprising the step of allowing the selected at least one buyer to use the access to the Internet browser of the end-user to place a delayed ad cookie in the Internet browser of the end-user, where the delayed ad cookie is specific to the category of the targeting event of the end-user.

30. The method of claim 24, further comprising the step of allowing the selected at least one buyer to use the access to the Internet browser of the end-user to read data from the Internet browser of the end-user, such that where the data that is read is attributed to the category of the targeting event of the end-user.

31. The method of claim 19, wherein a network allows at least one client of the network to show interest in the at least one end-user, by allowing the client of the network to provide bids for placing the delayed ad cookie in the Internet browser of the end-user.

32. The method of claim 31, wherein the at least one client of the network is at least one advertiser.

33. The method of claim 19, further comprising the step of analyzing influence of various targeting parameters to better predict success of an advertisement campaign for the end-user.

34. The method of claims 19, where the targeted publisher is an owner of the Web site.

35. A method for providing a targeting event marketplace, comprising the steps of:

at least one targeted publisher and a targeting event marketplace entity agreeing to financial terms associated with revenues received from at least one buyer that obtains access to the Internet browser of an end-user;

providing an end-user tag on a Web page of the Web site, wherein the end-user tag is capable of calling a Web server from an Internet browser of the end-user;

analyzing an end-user action associated with the Web page, wherein the step of analyzing is performed to categorize the action into a category of targeting event;

the Web server determining if at least one buyer has interest in at least one end-user taking an action that is categorized into at least one category of targeting event; and

providing the at least one buyer with access to the Internet browser of the end-user for a predefined fee.