WEBSITE ANALYTICS
First Claim
1. A method comprising:
- collecting statistical information related to usage of a web site by a panel of users;
processing the statistical information to generate site metrics based on the usage of the web site by the panel;
presenting an interface element indicative of site metric availability in a toolbar of a web browser; and
upon interaction with the interface element, presenting a site metric to a user.
2 Assignments
0 Petitions
Accused Products
Abstract
Site analytics uses clickstream data collected from a panel of internet users to generate and present internet activity metrics. Data collected from a community of internet users may be augmented by clickstream data store content, third party content, search results, and other sources to form estimates of internet activity, such as traffic, that is structured and analyzed to produce metrics of nearly any internet website or domain. The data may be further augmented with ratings, such as website trust ratings, retail deals, and analysis of web site content to form a comprehensive set of data that is mined to formulate various metrics of internet activity about web sites. Metrics of internet activity, a.k.a. site analytics, provides analysis that represents aspects of internet user access to a website. Such aspects may include activity related to visitors, engagement, growth, trust, deals, and the like.
177 Citations
25 Claims
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1. A method comprising:
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collecting statistical information related to usage of a web site by a panel of users; processing the statistical information to generate site metrics based on the usage of the web site by the panel; presenting an interface element indicative of site metric availability in a toolbar of a web browser; and upon interaction with the interface element, presenting a site metric to a user. - View Dependent Claims (2, 3, 4, 5)
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6. A method comprising:
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collecting statistical information related to usage of a web site by a panel of users; processing the statistical information to generate site metrics based on the usage of the web site by the panel; presenting an interface element indicative of site metric availability in a search result; and upon interaction with the interface element, presenting a site metric to a user. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A method comprising:
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providing a database of deals, wherein the deals are associated with an on-line domain; determining a domain that is associated with one of a URL included in a search result and a web site presented in a web browser; and querying the database of deals to identify one or more deals that are associated with the determined domain to provide an indication of available deals. - View Dependent Claims (13, 14, 15, 16, 17)
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18. A method comprising:
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collecting statistical information related to internet usage of a panel of users; processing the statistical information to estimate internet traffic based on the usage of the internet by the panel; and generating a web site profile from the estimated internet traffic, wherein the site profile is associated with a domain that is one of referenced in a search result and represented by a website presented in a web browser. - View Dependent Claims (19, 20, 21)
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22. A method comprising:
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receiving a search request; generating search results in response to the request; querying a clickstream data store of statistical information related to internet usage by a panel of users to identify a relevance of the search results; and displaying the search results in order of relevance. - View Dependent Claims (23, 24, 25)
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Specification