ASSET TARGETING SYSTEM FOR LIMITED RESOURCE ENVIRONMENTS
First Claim
1. A method for use in targeting broadcast network content, comprising:
- providing a network platform for processing household classifiers for delivery to user equipment devices in the broadcast network;
obtaining, at said network platform, household information from at least one information repository for a specific household in said broadcast network;
receiving, at said network platform, network usage information originating from said specific household;
generating at least one household classifier based on said household information and said network usage information; and
delivering, via said broadcast network, said at least one household classifier to at least one user equipment device at said specific household, wherein said user equipment device is operative to utilize said household classifier to select assets for delivery with broadcast content output at said specific household.
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Accused Products
Abstract
The present invention provides targeted asset system implementations in contexts where there is limited or no ability to use a real-time return channel for communications from user equipment devices (e.g., STB) to the network. In one arrangement, a household classifier is generated and delivered to user equipment devices. The household classifiers are generated based on third party data and/or network usage information associated with the household. The system and method allow for generating highly accurate household classifications that may be forwarded to individual households where the user equipment device may implant the classifiers to select appropriate assets for delivery to the household.
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Citations
39 Claims
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1. A method for use in targeting broadcast network content, comprising:
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providing a network platform for processing household classifiers for delivery to user equipment devices in the broadcast network; obtaining, at said network platform, household information from at least one information repository for a specific household in said broadcast network; receiving, at said network platform, network usage information originating from said specific household; generating at least one household classifier based on said household information and said network usage information; and delivering, via said broadcast network, said at least one household classifier to at least one user equipment device at said specific household, wherein said user equipment device is operative to utilize said household classifier to select assets for delivery with broadcast content output at said specific household. - View Dependent Claims (2, 3, 4, 5, 6, 8, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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7. (canceled)
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9. (canceled)
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10. (canceled)
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22. A method for use in targeting broadcast network content, comprising:
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recording network usage information associated with broadcast content output at a household in the broadcast network, said network usage information being recorded to computer readable storage media associated with a user equipment device of said household; transmitting said network usage information to a platform in the broadcast network, wherein said platform is operative to utilize said network usage information to generate a household classifier; and receiving and storing a household classifier at the user equipment device of the household, wherein said classifier is received via a broadcast network interface; and utilizing said household classifier to select assets for delivery with broadcast content output at said household. - View Dependent Claims (23, 24, 25, 26, 27, 28)
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29. (canceled)
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30. (canceled)
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31. A method for use in targeting broadcast network content, comprising:
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obtaining household information for a household in a broadcast network from a data repository; accessing a database having stored network usage information for said household; generating at least one household classifier for said household based on said household information and said usage information; and delivering said at least one household classifier to a user equipment device of said household, wherein said user equipment device is operative to utilize said household classifier to select assets for delivery with broadcast content output at said household. - View Dependent Claims (32, 33, 34, 35)
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36. (canceled)
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37. A method for use in targeting broadcast network content, comprising:
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providing a network platform for processing household classifiers for delivery to user equipment devices in the broadcast network; obtaining, at said network platform, household information from at least one information repository for a household in said broadcast network; generating a plurality of household classifiers for said household based on said household information; receiving, at said network platform, current network usage information originating from said household; selecting one of said plurality of household classifiers based on said current network usage information, wherein said selected household classifier is delivered to at least one user equipment device at said identified household for use in selecting assets for delivery with broadcast content output by said user equipment device. - View Dependent Claims (38)
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39-60. -60. (canceled)
Specification