System and method for publishing advertising on distributed media delivery systems

• US 20080189168A1
• Filed: 01/25/2008
• Published: 08/07/2008
• Est. Priority Date: 01/31/2007
• Status: Active Grant

• Current Assignee: Vulcan Ip Holdings Inc.
• Original Assignee: Vulcan Portals Incorporated
• Inventors: Garcia, Johann, Kaplan, Robert E., Graham, Stuart, Arora, Ajay, Tanumihardja, Mars
• Granted Patent: US 9,105,040 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system for publishing advertising media on a plurality of media delivery systems, each configured to render media and gather environmental data while rendering the media. The system includes a front-end system in communication with the plurality of media delivery systems. The front-end system is configured to permit an advertiser to select at least one of the plurality of media delivery systems on which to render advertising media and is further configured to accept advertising media uploaded by the advertiser. The system further includes a back-end system in communication with the front-end system and the plurality of media delivery systems. The back-end system is configured to upload the advertising media to the selected media delivery systems for rendering and is further configured to upload the environmental data from the plurality of media delivery systems.

Claims

1. A system for publishing advertising media, comprising:

a plurality of media delivery systems each configured to render media and gather environmental data while rendering the media;

a front-end system in communication with the plurality of media delivery systems, the front-end system configured to permit an advertiser to select at least one of the plurality of media delivery systems on which to render advertising media and further configured to accept advertising media uploaded by the advertiser; and

a back-end system in communication with the front-end system and the plurality of media delivery systems, the back-end system configured to upload the advertising media to the selected media delivery systems for rendering and further configured to upload the environmental data from the plurality of media delivery systems.

2. The system of claim 1 wherein each of the plurality of media delivery systems is associated with an advertising location and the front-end system is further configured to permit an advertiser to search for possible advertising locations based on advertising location search criteria.

3. The system of claim 2 wherein the advertising location search criteria comprises at least one of:

geographic location, type of location, sub-location within a location, demographic data, and advertising statistics.

4. The system of claim 1 wherein at least one of the front-end and back-end systems is configured to provide information to the advertiser related to historical environmental data for the plurality of media delivery systems.

5. The system of claim 1 wherein each of the plurality of media delivery devices is further configured to render media according to rules associated with the uploaded advertising media.

6. The system of claim 5 wherein the front-end system is configured to permit the advertiser to modify the rules associated with the uploaded advertising media to alter rendering of the advertising media.

7. The system of claim 5 wherein the rules comprise instructions for rendering the advertising media depending on at least one of:

the time of day, the day of the week, the advertising media previously rendered, playback quotas, perishability and the environmental data gathered while rendering the advertising media.

8. The system of claim 1 wherein at least one of the front-end and back-end systems is configured to generate reports from the uploaded environmental data.

9. The system of claim 1 wherein the front-end system comprises a computer including a web browser.

10. The system of claim 9 wherein the back-end system comprises a computer including a web server.

11. The system of claim 10 wherein the back-end server is further configured to serve at least one web page to the browser in the front-end system.

12. The system of claim 11 wherein the at least one web page contains user-interfaces that permit the advertiser to perform at least one of:

the search for possible search respective locations of each of the plurality of media delivery systems, the selection of the at least one advertising location, and the purchase of advertising for the at least one advertising location.

13. A method of publishing advertising, the method comprising:

an advertiser determining a plurality of advertising locations at which to publish advertising media;

uploading advertising media and advertising instructions to an advertising service provider, the advertising service provider;

uploading the advertising media to a plurality of media delivery systems at the advertising locations;

rendering the advertising media on the media delivery systems according to advertising instructions provided by the advertiser;

gathering environmental data at each advertising location during the rendering of the advertising content; and

providing the environmental data to the advertiser; and

the advertiser providing new advertising instructions to the advertising service provider based on the gathered environmental data.

14. The method of claim 13 wherein determining a plurality of advertising locations comprises determining a plurality of advertising locations by searching for advertising locations based on advertising location search criteria.

15. The method of claim 14 wherein advertising location search criteria comprises at least one of:

geographic location, type of location, sub-location within a location, demographic data, and advertising statistics.

16. The method of claim 13 wherein advertising instructions comprise instructions for rendering the advertising media depending on at least one of:

the time of day, the day of the week, the advertising media previously rendered, playback quotas, perishability and the environmental data gathered while rendering the advertising media.

17. The method of claim 13 wherein publishing the advertising media to a plurality of media delivery systems comprises uploading the advertising media from a back-end server to the plurality media delivery systems.

18. The method of claim 13, further comprising providing information to the advertiser related to historical environmental data for the plurality of media delivery systems.

19. The method of claim 13, further comprising generating playback rules associated with the uploaded advertising media and providing the same to the plurality of media delivery systems for rendering the advertising media according to the advertising instructions.

20. The method of claim 19, further comprising altering playback rules associated with the uploaded advertising media in response to the advertiser providing new advertising instructions.

21. The method of claim 13, further comprising generating a report from the gathered environmental data and providing the same to the advertiser.

22. The method of claim 13 wherein selecting, and providing advertising media, advertising instructions, and new advertising instructions comprises accessing an online portal and providing advertising media, advertising instructions, and new advertising instructions through the same.