System and method for implementing advertising in an online social network

• US 20080189169A1
• Filed: 01/30/2008
• Published: 08/07/2008
• Est. Priority Date: 02/01/2007
• Status: Abandoned Application

• Current Assignee: Sizmek Technologies Inc (Sizmek, Inc.)
• Original Assignee: Enliven Marketing Technologies Corp. (Extreme Reach, Inc.)
• Inventors: Katz, Jeffrey B., Turpin, Andrew Martin
• Application Number:
  US12/011,880
• Publication Number:
  US 20080189169A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

A system and method for integrating analytics data of user profiles within a social network with targeted ad campaigns. The system includes an advertisement targeting system that obtains analytics data of user profiles and utilizes the data to filter through the user profiles to select desired user profiles for delivery of advertisements targeted to the interests and personality of the desired user profiles. Utilization of the analytics data includes generating a social rank of each user profile relevant to other user profiles in the social network. An advertising marketplace is implemented for use by ad marketers to purchase advertisement rights on a user profile webpage, to filter through user profiles in a social network for select user profiles with desired analytics data, and to generate advertisement campaigns targeted to the selected user profiles within a social network.

Claims

1. A computer system for integrating analytics data from user profiles in a social network with targeted advertisements, comprising a central processing unit, a set of support circuits, and a server, wherein the server stores and maintains a memory comprising at least one operating system, a first software application for obtaining the analytics data of user profiles and utilizing the analytics data to select desired user profiles, and a second software application for determining advertisements to be delivered to the desired user profiles.

2. The system recited in claim 1 wherein the server is an ad targeting system server.

3. The system recited in claim 1 wherein the first software application is a filtering and targeting application.

4. The system recited in claim 1 wherein the second software application is an advertisement management application.

5. The system recited in claim 1 further comprising an advertisement delivery system communicatively connected to the advertisement management system.

6. The system recited in claim 5 wherein the advertisement delivery system is selected from the group consisting of an online search engine advertising system, a website advertising system, a mobile advertising system, a kiosk advertising system, an electronic billboard advertising system, an electronic stadium advertising system, an electronic storefront advertising system, an online in-game advertising system, and a holographic advertising system.

7. A method for integrating analytic data of a plurality of user profiles in a social network with targeted advertisements, comprising the steps of obtaining a first set of analytic data of the plurality of user profiles, utilizing the first set to create filters to apply to the plurality of user profiles, applying the filters to the plurality of user profiles, producing a group of filtered user profiles, and selecting a first advertisement to be delivered to each of the filtered user profiles, wherein the first advertisement is targeted to interests of each filtered user profile based on the first set of analytic data.

8. The method recited in claim 7 wherein the first set of analytic data comprises information related to the interests, activity, performance, and personality of each of the plurality of user profiles.

9. The method recited in claim 7 wherein the step of utilizing the first set of analytic data further comprises the step of generating a social rank of each of the plurality of the user profiles.

10. The method recited in claim 9 wherein the step of applying the filters further comprises the step of applying a social rank filter utilizing the social rank generated for each of the plurality of user profiles.

11. The method recited in claim 7 wherein the step of applying the filters further comprises the step of applying a recency filter to the plurality of user profiles.

12. The method recited in claim 7 wherein the step of applying the filters further comprises the step of applying a psychographic filter to the plurality of user profiles.

13. The method recited in claim 12 wherein the psychographic filter is generated from the first set of analytic data of each of the plurality of user profiles.

14. The method recited in claim 7 further comprising the step of delivering the selected advertisement to a webpage in the social network associated with each of the filtered user profiles.

15. The method recited in claim 7 further comprising the step of delivering the selected advertisement to a non-social network website visited by a filtered user profile.

16. The method recited in claim 7 further comprising the steps of obtaining a second set of analytics data from a non-social network website visited by one of the filtered user profile, and utilizing the second set of analytics data to deliver a second advertisement, wherein the second advertisement is targeted to the filtered user profile based on associated user activity on the non-social network website.

17. A system for allowing an advertising marketer to purchase advertising rights to a user profile webpage in a social network system comprising a central processing unit, a set of support circuits, and a first server, wherein the server stores and maintains a memory comprising at least one operating system, and a first software application for purchasing advertising rights to a user profile, and a second server, wherein the server stores and maintains a memory comprising at least one operating system, a second software application for obtaining the analytics data of user profiles and utilizing the analytics data to select desired user profiles, and a third software application for determining advertisements to be delivered to the desired user profiles.

18. The system recited in claim 17 wherein the first software application is a marketplace application for filtering through user profiles in a social network and for generating advertisements for delivery to the filtered user profiles.

19. The system recited in claim 17 wherein the second software application is a filtering and targeting application.

20. The system recited in claim 17 wherein the third software application is an advertisement management application.