RENTAL LAND VEHICLE AND FLEET ADVERTISEMENT

• US 20080189176A1
• Filed: 02/01/2007
• Published: 08/07/2008
• Est. Priority Date: 02/01/2007
• Status: Abandoned Application

• Current Assignee: Peter J. Burns
• Original Assignee: Peter J. Burns
• Inventors: Burns, Peter J.
• Application Number:
  US11/670,287
• Publication Number:
  US 20080189176A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An advertiser pays a fee to have an advertisement placed on a land vehicle to make the vehicle a mobile billboard or a billboard vehicle. An ad containing the advertiser'"'"'s message can be made of vinyl and wrapped on one or more external surfaces of the vehicle. The vehicle can then be rented or leased by a car company of origin for inclusion in a fleet of such vehicles that are based in one or more identified locations. Location specific chronological traffic patterns and historical and predictive travel for rental and/or leased land vehicles, and driver safety history, are various optional data used in operations research algorithms and analysis to design systems and methods of pricing the rental and/or leasing of land vehicles and their fleets in revenue models to maximize reach and frequency of the advertiser'"'"'s message with considerations of maximizing profits from advertising, renting, and/or leasing.

Claims

1. A method comprising:

offering for rental a fleet of land vehicles at least some of which bear a graphic substantially visible on opposing sides of the land vehicle;

renting the land vehicles to customers at a price differential for those land vehicles bearing the graphic relative to those land vehicles without the graphic.

2. The method as defined in claim 1, wherein each said graphic is an advertising graphic.

3. The method as defined in claim 2, the price differential further comprises a factor selected from the group consisting of:

location specific chronological traffic patterns;

ad size, land vehicle size, and their combinations;

density of ads and/or ad type per road system, geographic area, time of day, and calendar period;

travel mileage for land vehicles;

historical and predictive travel for rental and/or leased land vehicles;

driver safety;

reach and frequency algorithms for deriving impression, ad message, brand;

pricing for ads based upon reach and frequency models;

pricing for rental and/or leasing derived, at least in part, from a model of deriving reach and frequency;

pricing for rental and/or leasing derived, at least in part, from a model of deriving reach and frequency;

pricing for rental and/or leasing derived, at least in part, from length, time of day, and/or duration of likely travel;

pricing for rental and/or leasing derived, at least in part, from prior commitments to rent and/lease for specific geographies and/or time frames; and

combinations of the foregoing.

4. The method as defined in claim 2, wherein the price differential is derived, at least in part, from the driving of the rental vehicle a predetermined time and/or distance on predetermined road systems for a predetermined adjustment according to a condition as provided by a rental/lease agreement for the land vehicle.

5. A computer readable medium comprising computer instructions which, when executed, uses data to derive the price differential as in claim 2.

6. A method comprising making an offer to an agent of an advertiser to put the advertiser'"'"'s advertising graphics on a fleet of rental land vehicles the rental/lease of which shall be at a price differential for those land vehicles bearing the advertiser'"'"'s advertising graphics relative to those land vehicles without graphics, wherein the offer for such advertising on the fleet of rental land vehicles is derived at least in part using a factor selected from the group consisting of:

location specific chronological traffic patterns;

ad size, land vehicle size, and their combinations;

density of ads and/or ad type per road system, geographic area, time of day, and calendar period;

travel mileage for land vehicles;

historical and predictive travel for rental and/or leased land vehicles;

driver safety;

reach and frequency algorithms for deriving impression, ad message, brand;

pricing for ads based upon reach and frequency models;

pricing for rental and/or leasing derived, at least in part, from a model of deriving reach and frequency;

pricing for rental and/or leasing derived, at least in part, from a model of deriving reach and frequency;

pricing for rental and/or leasing derived, at least in part, from length, time of day, and/or duration of likely travel;

pricing for rental and/or leasing derived, at least in part, from prior commitments to rent and/lease for specific geographies and/or time frames; and

combinations of the foregoing.

7. A computer readable medium comprising computer instructions which, when executed, uses data to derive the offer as in claim 6.

8. The method as defined in claim 6, wherein the price differential is derived, at least in part, from the driving of the land vehicles a predetermined time and/or distance on predetermined road systems for a predetermined adjustment according to a condition as provided by an advertising agreement.