PRESENTING WEB SITE ANALYTICS

• US 20080189408A1
• Filed: 11/12/2007
• Published: 08/07/2008
• Est. Priority Date: 10/09/2002
• Status: Abandoned Application

• Current Assignee: comScore, Inc.
• Original Assignee: comScore, Inc.
• Inventors: Cancel, David, Currea, Laura, Mahony, TJ
• Application Number:
  US11/938,716
• Publication Number:
  US 20080189408A1
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06Q 10/04 Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem" market predictions or forecasting for commercial activities G06Q30/0202
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Site metrics are presented in association with search results. The site metrics are derived from site analytics that uses clickstream data collected from a panel of internet users to generate and present internet activity metrics. Data collected from a community of internet users may be augmented by clickstream data store content, third party content, search results, and other sources to form estimates of internet activity, such as traffic, that is structured and analyzed to produce metrics of nearly any internet web site or domain. The data may be further augmented with ratings, such as web site trust ratings, retail deals, and analysis of web site content to form a comprehensive set of data that is mined to formulate various metrics of internet activity about web sites. Metrics of internet activity, a.k.a. site analytics, provides analysis that represents aspects of internet user access to a web site. Such aspects may include activity related to visitors, engagement, growth, trust, deals, and the like.

Claims

1. A method comprising:

presenting, associated with a search result, an indication of trust of a web site that is included in the search result, wherein the indication of trust of a web site is generated by analyzing at least two of clickstream data from a panel of users, a clickstream data store, and a third-party determination of web site trust.