Attention Marketplace with Individualized Advertisements
First Claim
Patent Images
1. A method of advertising, comprising:
- establishing one or more of a user'"'"'s demographic, psychographic, or behavioral traits;
allowing the user to indicate an interest in viewing an advertisement;
based on the established demographic, psychographic, or behavioral traits, selecting among several versions of the advertisement;
presenting the selected version of the advertisement to the user; and
compensating the user.
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Abstract
Disclosed are methods in which a user is compensated for viewing advertisements. A user expresses interest in viewing a particular advertisement, but the variant of that advertisement that the user views is based on the user'"'"'s demographic, psychographic, or behavioral traits. Thus, two different users with different traits who express interest in viewing the same advertisement may view different variants of that advertisement tailored to their individual traits. Rules specifying which users view which advertisement variants may be re-defined while an advertising campaign is underway in order to increase the effectiveness of an advertising campaign.
64 Citations
20 Claims
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1. A method of advertising, comprising:
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establishing one or more of a user'"'"'s demographic, psychographic, or behavioral traits; allowing the user to indicate an interest in viewing an advertisement; based on the established demographic, psychographic, or behavioral traits, selecting among several versions of the advertisement; presenting the selected version of the advertisement to the user; and compensating the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of conducting an advertising campaign, comprising:
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establishing one or more demographic, psychographic, or behavioral traits for each of a plurality of users; associating particular demographic, psychographic, or behavioral traits with particular variants of an advertisement; allowing each of the plurality of users to indicate an interest in viewing the advertisement; for each of the plurality of users, presenting the advertisement variant that is associated with the particular demographic, psychographic, or behavioral traits of the user; compensating at least some of the plurality of users; gauging the response of the plurality of users to their respective advertisement variants; and altering the association of particular advertisement variants with particular demographic, psychographic, or behavioral traits based on the response in order to increase the effectiveness of the advertising campaign. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. An advertising system, comprising:
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a marketplace module adapted to; accept data on one or more users, associate user demographic, psychographic, or behavioral user traits with ones of a plurality of variants of an advertisement, and select a particular advertisement variant for a particular user based on the user demographic, psychographic, or behavioral variants; a delivery module adapted to transmit the particular advertisement variant to the particular user; and a compensation module adapted to compensate the user for viewing the particular advertisement variant. - View Dependent Claims (19, 20)
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Specification