System and method for host web site profiling

• US 20080195461A1
• Filed: 02/13/2007
• Published: 08/14/2008
• Est. Priority Date: 02/13/2007
• Status: Abandoned Application

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: Sbc Knowledge Ventures, L.P.
• Inventors: Li, Zhi, Ou, Canhui, Savoor, Raghvendra, Park, Sun-uk
• Application Number:
  US11/706,147
• Publication Number:
  US 20080195461A1
• Time in Patent Office: Days
• US Class Current: 705/14.6
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating

Abstract

A computerized method for selecting a host web site for hosting advertising data is disclosed the method including characterizing in a data communications network, data communications for a plurality of end user devices for each of a plurality of subscribers to the data communication network between the data communication network and each of a plurality of potential host web sites; profiling each of the plurality of potential host web sites for advertising performance based on the characterizing data communications and subscriber profile data for the plurality of subscribers stored in the data communications network; and selecting one of the plurality of potential host web sites as a selected host web site for the advertising data based on the selected host web site advertising performance. A system and a computer program are also disclosed for performing the method. A data structure is disclosed for providing a functional and structural interrelationship between the data structure, data in the data structure and a processor.

Claims

1. A computerized method for selecting a host web site for hosting advertising data, the method comprising:

characterizing in a data communications network, data communications for a plurality of end user devices for each of a plurality of subscribers to the data communication network between the data communication network and each of a plurality of potential host web sites;

profiling each of the plurality of potential host web sites for advertising performance based on the characterizing data communications and subscriber profile data for the plurality of subscribers stored in the data communications network; and

selecting one of the plurality of potential host web sites as a selected host web site for the advertising data based on the selected host web site advertising performance.

2. The method of claim 1, wherein the profiling further comprises ranking the plurality of potential host web sites for advertising performance based on data selected from the group consisting of sales by advertising type, sales by advertising category, sales by demographic category, sales by advertising type in demographic category, related sales by advertising type and advertising category in demographic category, direct sales by advertising type and category in demographic category and total visitors in demographic category.

3. The method of claim 1, wherein the data communications network is an internet protocol television (IPTV) network and characterizing the data communications further comprises characterizing transactions between IPTV network subscribers and the plurality of potential host web sites into categories selected from the group consisting of advertising categories, advertising types and subscriber categories.

4. The method of claim 3, wherein the transactions are characterized based on a transaction type selected from the group consisting of direct sales, related sales, click through, number of visits to a web site, duration of visit on a web site and subsequent related visit to an advertiser web site hosted by a potential host web site.

5. The method of claim 3, wherein the advertising categories are selected from the group consisting of sports, fashion, finance and news and the advertising types are selected from the group consisting of pop-up, video, image, text, audio, and banner.

6. The method of claim 3, wherein the subscriber categories further comprise demographic data and from a subscriber profile for the subscriber.

7. The method of claim 6, wherein the subscriber categories further comprise location demographic data from a location determined by a dynamic host configuration protocol (DHCP) monitoring system.

8. A system for selecting a host web site for hosting advertising data, the system comprising:

a processor in data communication with a computer readable medium; and

a computer program stored in the computer readable medium for execution by processor, the computer program further comprising instructions to characterize in a data communications network data communications for a plurality of end user devices for each of a plurality of subscribers to the data communication network between the data communication network and each of a plurality of potential host web sites, instructions to profile each of the plurality of potential host web sites for advertising performance based on the characterizing data communications and subscriber profile data for the plurality of subscribers stored in the data communications network and instructions to select one of the plurality of potential host web sites as a selected host web site for the advertising data based on the selected host web site advertising performance.

9. The system of claim 8, wherein in the computer program, the instructions to profile further comprise instructions to rank the plurality of potential host web sites for advertising performance based on data selected from the group consisting of sales by advertising type, sales by advertising category, sales by demographic category, sales by advertising type in demographic category, related sales by advertising type and advertising category in demographic category, direct sales by advertising type and category in demographic category;

total visitors in demographic category.

10. The method of claim 8, wherein the data communications network is an internet protocol television (IPTV) network and characterizing the data communications further comprises characterizing transactions between IPTV network subscribers and the plurality of potential host web sites into categories selected from the group consisting of advertising categories, advertising types and subscriber categories.

11. The system of claim 10, wherein the transactions are characterized based on a transaction type selected from the group consisting of direct sales, related sales, click through, number of visits to a web site, duration of visit on a web site and subsequent related visit to an advertiser web site hosted by a potential host web site.

12. The system of claim 10, wherein the advertising categories are selected from the group consisting of sports, fashion, finance and news and the advertising types are selected from the group consisting of pop-up, video, image, text, audio and banner.

13. The method of claim 10, wherein the subscriber categories further comprise demographic data and from a subscriber profile for the subscriber.

14. The system of claim 13, wherein the subscriber categories further comprise location demographic data from a location determined by a dynamic host configuration protocol (DHCP) monitoring system.

15. A computer readable medium containing a computer program for selecting a host web site for hosting advertising data, the computer program further comprising, instructions to characterize in a data communications network data communications the data communication network between the data communication network and each of a plurality of potential host web sites, instructions to profile each of the plurality of potential host web sites for advertising performance based on the characterizing data communications and subscriber profile data stored in the data communications network;

and instructions to select one of the plurality of potential host web sites as a selected host web site for the advertising data based on the selected host web site advertising performance.

16. The computer program of claim 15, wherein in the computer program, the instructions to profile further comprise instructions to rank the plurality of potential host web sites for advertising performance based on data selected from the group consisting of sales by advertising type, sales by advertising category, sales by demographic category, sales by advertising type in demographic category, related sales by advertising type and advertising category in demographic category, direct sales by advertising type and category in demographic category;

total visitors in demographic category.

17. The computer program of claim 15, wherein the data communications network is an internet protocol television (IPTV) network and characterizing the data communications further comprises characterizing transactions between IPTV network subscribers and the plurality of potential host web sites into categories selected from the group advertising categories, advertising types and subscriber categories.

18. The computer program of claim 17, wherein the transactions are characterized based on a transaction type selected from the group consisting of direct sales, related sales, click through, number of visits to a web site, duration of visit on a web site and subsequent related visit to an advertiser web site hosted by a potential host web site.

19. The computer program of claim 17, wherein the advertising categories are selected from the group consisting of sports, fashion, finance and news and the advertising types are selected from the group consisting of pop-up, video, image, text, audio and banner.

20. The computer program of claim 17, wherein the subscriber categories further comprise demographic data and from a subscriber profile for the subscriber.

21. The computer program of claim 20, wherein the subscriber categories further comprise location demographic data from a location determined by a dynamic host configuration protocol (DHCP) monitoring system.

22. A data structure embedded in a computer readable medium, the data structure comprising:

a first field for containing data ranking potential host web sites by advertising performance based on characterizing data in a data communications network for a plurality of end user devices for each of a plurality of subscribers to the data communications network, between the data communications network and each of a plurality of potential host web sites, user demographics, advertising category and advertising type.

23. The data structure of claim 22, further comprising, a second field for containing data indicating sales by advertising type and advertising category for the potential host web site.

24. The data structure of claim 22, further comprising, a third field for containing data indicating sales related by advertising type and advertising category for the potential host web sites.