Advertising Message Referrals
First Claim
1. A method for referring an advertisement from a first user device to a second user device, the method comprising:
- receiving a first notification from a first user device that the advertisement is to be referred to at least the second user device;
storing information associated with the first user device and information associated with the advertisement; and
if the second user device accesses the advertisement, then;
receiving a second notification from the second user device that the advertisement was accessed, andstoring information associated with the second user device and information associated with the advertisement.
1 Assignment
0 Petitions
Accused Products
Abstract
Advertising referral methods and systems allow a first user to refer advertisements of interest to other users, taking advantage of pre-existing social networks. A referral server may coordinate a referral by either receiving a referral message from the first user for forwarding to another user, or by receiving notification of the referral message. Information about the referral may be stored in a database. If another user accesses the referred advertisement, additional information may be received by the referral server and stored in the database. The first user may be credited with inducements based on the referred advertisement and whether or not another user accessed it.
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Citations
20 Claims
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1. A method for referring an advertisement from a first user device to a second user device, the method comprising:
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receiving a first notification from a first user device that the advertisement is to be referred to at least the second user device; storing information associated with the first user device and information associated with the advertisement; and if the second user device accesses the advertisement, then; receiving a second notification from the second user device that the advertisement was accessed, and storing information associated with the second user device and information associated with the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for referring an advertisement from a first user device to a second user device, the system comprising:
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an advertisement serving device, having means for serving the advertisement to the first user device; a database serving device, having means for storing information associated with the advertisement, the first user device, and the second user device; and a referral serving device, having; means for receiving a first notification that the first user device is referring the advertisement to at least the second user device, means for storing information associated with the first notification in the database serving device, and if the advertisement is accessed by the second user device, means for receiving a second notification, and means for storing information associated with the second notification in the database serving device. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A method for referring an advertisement to a remote user, the method comprising:
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receiving the advertisement via a network; receiving an instruction from a referring user to refer the advertisement; receiving a remote user selection from the referring user; and forwarding a message for delivery to the remote user, wherein the message includes a reference to the advertisement. - View Dependent Claims (18, 19, 20)
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Specification