Automatic reposting of chronologically listed online advertisements

• US 20080195470A1
• Filed: 02/08/2007
• Published: 08/14/2008
• Est. Priority Date: 02/08/2007
• Status: Abandoned Application

• Current Assignee: Village Voice Media Holdings LLC (Voice Media Group, Inc.)
• Original Assignee: Village Voice Media Holdings LLC (Voice Media Group, Inc.)
• Inventors: Ferrer, Carl A.
• Application Number:
  US11/672,920
• Publication Number:
  US 20080195470A1
• Time in Patent Office: Days
• US Class Current: 705/14.61
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method for presenting advertisements includes: receiving a multitude of advertisements from different advertisers and storing them; storing a corresponding posting date for each advertisement; automatically updating the corresponding posting date; and transmitting a list of stored advertisements in response to a request from a remote network interface device. The posting date is automatically updated after a selected time interval following the posting date. The transmitted list of stored advertisements is directed to the remote device and is displayed in reverse chronological order according to the posting dates of the advertisements. A computer-readable medium can bear computer-executable instructions for performing said method. One or more computer modules can be structured and connected to perform said method.

Claims

1. A method for presenting advertisements, the method comprising:

(a) receiving at a network connection indicia representing a multitude of advertisements from different advertisers and storing the received advertisement indicia;

(b) for each of the advertisements, storing indicia representing its posting date;

(c) for at least one of the advertisements, after a selected time interval following that advertisement'"'"'s posting date, automatically updating its posting date; and

(d) in response to a request for advertisements, received at the network connection from a remote network interface device, transmitting indicia representing a list of advertisements to the network connection directed to the remote network interface device, which when received by the remote network interface device results in display of the list at the remote network interface device in reverse chronological order according to the corresponding posting dates.

2. The method of claim 1 wherein updating the posting date comprises altering the stored posting date indicia.

3. The method of claim 1 further comprising retaining stored posting date indicia representing at least one prior posting date.

4. The method of claim 3 wherein the transmitted indicia result in at least one item appearing in the displayed list according to the updated posting date of the corresponding advertisement and appearing at least once in the displayed list according to the posting date represented by retained posting date indicia.

5. The method of claim 3 further comprising storing copies of the corresponding advertisement indicia for the posting date and for each prior posting date represented by retained posting date indicia.

6. The method of claim 1 further comprising charging a fee amount to the corresponding advertiser for automatically updating the posting date.

7. The method of claim 6 wherein the fee amount is determined at least in part by a number of times that the posting date is automatically updated.

8. The method of claim 6 wherein the fee amount is determined at least in part by the length of the selected time interval.

9. The method of claim 1 further comprising receiving at the network connection instructions of the corresponding advertiser for automatically updating the posting date.

10. The method of claim 9 wherein the instructions are received along with the corresponding advertisement indicia.

11. The method of claim 9 further comprising transmitting to the network connection, directed to the corresponding advertiser, a request for the instructions.

12. The method of claim 9 wherein the received instructions include specification of the selected time interval or specification of a number of times that the posting date is to be updated.

13. An improved method for presenting advertisements comprising:

(i) receiving at a network connection indicia representing a multitude of advertisements from different advertisers and storing the received advertisement indicia;

(ii) for each of the advertisements, storing indicia representing its posting date; and

(iii) in response to a request for advertisements, received at the network connection from a remote network interface device, transmitting indicia representing a list of advertisements to the network connection directed to the remote network interface device, which when received by the remote network interface device results in display of the list at the remote network interface device in reverse chronological order according to the corresponding posting dates, the improvement comprising;

for at least one of the advertisements, after a selected time interval following that advertisement'"'"'s posting date, automatically updating its posting date.

14. The method of claim 13 wherein updating the posting date comprises altering the stored posting date indicia.

15. The method of claim 13 further comprising retaining stored posting date indicia representing at least one prior posting date.

16. The method of claim 13 further comprising charging a fee amount to the corresponding advertiser for automatically updating the posting date.

17. The method of claim 16 wherein the fee amount is determined at least in part by a number of times that the posting date is automatically updated or by the length of the selected time interval.

18. The method of claim 13 further comprising receiving at the network connection instructions of the corresponding advertiser for automatically updating the posting date, wherein the received instructions include specification of the selected time interval or specification of a number of times that the posting date is to be updated.

19. A computer-readable storage medium bearing computer-executable instructions for performing a method for presenting advertisements, the method comprising:

(a) receiving at a network connection indicia representing a multitude of advertisements from different advertisers and storing the received advertisement indicia;

(b) for each of the advertisements, storing indicia representing its posting date;

(c) for at least one of the advertisements, after a selected time interval following that advertisement'"'"'s posting date, automatically updating its posting date; and

(d) in response to a request for advertisements, received at the network connection from a remote network interface device, transmitting indicia representing a list of advertisements to the network connection directed to the remote network interface device, which when received by the remote network interface device results in display of the list at the remote network interface device in reverse chronological order according to the corresponding posting dates.

20. The medium of claim 19 wherein updating the posting date comprises altering the stored posting date indicia.

21. The medium of claim 19 wherein the method further comprises retaining stored posting date indicia representing at least one prior posting date.

22. The medium of claim 19 wherein the method further comprises charging a fee amount to the corresponding advertiser for automatically updating the posting date.

23. The medium of claim 22 wherein the fee amount is determined at least in part by a number of times that the posting date is automatically updated or by the length of the selected time interval.

24. The medium of claim 19 further comprising receiving at the network connection instructions of the corresponding advertiser for automatically updating the posting date, wherein the received instructions include specification of the selected time interval or specification of a number of times that the posting date is to be updated.

25. A system for presenting advertisements, the system comprising:

(a) a computer module structured and connected to receive at a network connection indicia representing a multitude of advertisements from different advertisers and to store the received advertisement indicia;

(b) a computer module structured and connected to store indicia representing a posting date for each of the advertisements;

(c) a computer module structured and connected to update automatically, for at least one of the advertisements, after a selected time interval following that advertisement'"'"'s posting date, its posting date; and

(d) a computer module structured and connected to transmit, in response to a request for advertisements, received at the network connection from a remote network interface device, indicia representing a list of advertisements to the network connection directed to the remote network interface device, which when received by the remote network interface device results in display of the list at the remote network interface device in reverse chronological order according to the corresponding posting dates.

26. The system of claim 25 wherein updating the posting date comprises altering the stored posting date indicia.

27. The system of claim 25 further comprising a computer module structured and connected to retain stored posting date indicia representing at least one prior posting date.

28. The system of claim 25 further comprising a computer module structured and connected to charge a fee amount to the corresponding advertiser for automatically updating the posting date.

29. The system of claim 28 wherein the fee amount is determined at least in part by a number of times that the posting date is automatically updated or by the length of the selected time interval.

30. The system of claim 25 further comprising a computer module structured and connected to receive at the network connection instructions of the corresponding advertiser for automatically updating the posting date, wherein the received instructions include specification of the selected time interval or specification of a number of times that the posting date is to be updated.