Advertiser portal interface

• US 20080195475A1
• Filed: 02/08/2007
• Published: 08/14/2008
• Est. Priority Date: 02/08/2007
• Status: Abandoned Application

• Current Assignee: VitalStream, Inc. (Sensar Corp.)
• Original Assignee: VitalStream, Inc. (Sensar Corp.)
• Inventors: Woods, Kevin Travis, Lambert, Matthew Cody
• Application Number:
  US11/703,962
• Publication Number:
  US 20080195475A1
• Time in Patent Office: Days
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates

Abstract

To help customers make purchasing decisions, metrics can be measured and displayed to a user. In one embodiment, the metrics displayed include at least a portion of a measured metric over a first period of time, at least a portion of a current metric, and at least a portion of a projected future metric over a second period of time. In one embodiment, a system receives information relating to a target audience or advertisement delivery preferences of an advertiser. The system can display to the user an interface comprising a chart showing at least some historical impressions over a first period of time, at least some current impressions, and at least some projected future proposed impressions over a second period of time. In one embodiment, the user can use the interface to purchase and/or to bid for advertisement placements.

Claims

1. A method of providing advertising metrics in order to assist in media advertising purchasing decisions comprising:

receiving from a user information relating to at least one of a target audience of an advertiser or advertisement delivery preferences of the advertiser;

defining a selection of one or more proposed media advertising placements based on the information received from the user;

calculating projected future proposed impressions that will result from the selection of one or more proposed media advertising placements;

obtaining a measurement of current impressions that result from at least some of the media advertising placements;

maintaining at least some measured historical impressions that result from at least some media advertising placements ordered by the advertiser; and

providing to the user an interface comprising a representation of a number of impressions as a function of time, including at least some of the historical impressions over a first period of time, at least some of the current impressions, and at least some of the projected future proposed impressions over a second period of time.

2. The method of claim 1, wherein providing to the user an interface comprising a representation of a number of impressions as a function of time comprises providing to the user an interface comprising a chart of a number of impressions as a function of time.

3. The method of claim 1, wherein obtaining a measurement of current impressions that result from at least some of the media advertising placements comprises obtaining a measurement of current impressions that result from at least some of the media advertising placements ordered by the advertiser.

4. The method of claim 1, further comprising:

obtaining information about one or more media advertising placements secured by the advertiser;

calculating projected future secured impressions that will result from the one or more secured media advertising placements; and

displaying on the chart at least a portion of the projected future secured impressions.

5. The method of claim 1, further comprising:

receiving from the user one or more purchasing preferences of the advertiser;

receiving a purchasing instruction from the user to purchase at least a portion of the selection of one or more proposed media advertising placements; and

fulfilling the purchase by using at least some of the purchasing preferences.

6. The method of claim 5, further comprising:

storing at least some of the purchasing preferences in an advertiser data repository;

displaying in the interface an element that, when operated, creates the purchasing instruction; and

fulfilling the purchase immediately after the user operates the element by accessing the stored purchasing preferences from the advertiser data repository and using the stored purchasing preferences to purchase for the advertiser at least a portion of the selection of one or more proposed media advertising placements.

7. The method of claim 1, further comprising:

recording properties of media advertising placements associated with at least some of the measured historical impressions in a historical advertising order repository;

receiving from the user a request to create a selected time interval within the portion of the chart corresponding to the first period of time;

displaying on the chart one or more elements to delineate the selected time interval; and

displaying in the interface at least some of the properties of the media advertising placements associated with the historical impressions that occurred within the selected time interval.

8. The method of claim 1, further comprising:

receiving from the user a request to create a selected time interval within the portion of the chart corresponding to the second period of time; and

displaying on the chart one or more elements to delineate the selected time interval.

9. The method of claim 8, further comprising:

determining a number of the projected future proposed impressions that occur during the selected time interval; and

displaying the number in the interface.

10. The method of claim 8, further comprising displaying in the interface pricing information associated with the projected future proposed impressions within the selected time interval, wherein the pricing information comprises at least one of information about bids associated with the projected future proposed impressions or information about a purchase price associated with the projected future proposed impressions.

11. The method of claim 8, further comprising:

receiving a purchasing instruction from the user to make a purchase of the projected future proposed impressions within the selected time interval; and

fulfilling the purchase.

12. The method of claim 1, further comprising:

determining a total inventory of impressions available for future orders; and

displaying on the chart the total inventory of impressions available for future orders.

13. A system for providing advertising metrics in order to assist in media advertising purchasing decisions comprising a computer-readable memory device comprising instructions for:

receiving from a user information relating to at least one of a target audience of an advertiser or advertisement delivery preferences of the advertiser;

defining a selection of one or more proposed media advertising placements based on the information received from the user;

calculating projected future proposed impressions that will result from the selection of one or more proposed media advertising placements;

obtaining a measurement of current impressions that result from at least some media advertising placements ordered by the advertiser;

maintaining at least some measured historical impressions that result from at least some media advertising placements ordered by the advertiser; and

providing to the user an interface comprising a representation of a number of impressions as a function of time, including at least some of the historical impressions over a first period of time, at least some of the current impressions, and at least some of the projected future proposed impressions over a second period of time.

14. The system of claim 13, wherein the interface further comprises a second chart having a time axis, having an axis that represents a number of impressions, and showing at least some of the historical impressions over a third period of time longer than the first period of time.

15. The system of claim 14, wherein one or more default lengths of the first and second periods of time are not longer than about seven days, and wherein the third period of time is not shorter than about six months.

16. The system of claim 13, wherein the interface further comprises a time axis domain modification element that changes a duration and/or a starting time of the first and/or second periods of time without changing the magnitude of a sum of the first and second periods of time.

17. The system of claim 13, wherein the interface further comprises a time axis scale modification element that changes the magnitude of a sum of the first and second periods of time.

18. The system of claim 13, wherein the chart representing a number of impressions as a function of time comprises a chart representing a number of impressions as a function of at least about a fifteen-minute interval of time.

19. The system of claim 13, wherein the computer-readable memory device further comprises instructions for:

obtaining a reading of a secured portion of a total inventory of impressions that is at least one of already secured by the advertiser or unavailable to the advertiser; and

displaying on the chart at least a portion of the secured portion of the total inventory of impressions.

20. The system of claim 13, wherein the first chart further comprises at least one of a first line or a first area representing a portion of total inventory that is already secured by the advertiser and at least one of a second line or a second area representing a portion of total inventory that is otherwise unavailable to the advertiser, and wherein the at least one of a first line or a first area is a different color than the at least one of a second line or a second area.

21. The system of claim 13, wherein the interface further comprises an element that allows the user to at least one of immediately bid on or immediately purchase at least a portion of the selection of one or more proposed media advertising placements by operating the element.

22. A system for providing information to assist in a media advertising purchasing decision comprising:

a processor that projects a magnitude of future impressions as a function of time;

a data module that obtains measurements of current impressions;

a storage medium that maintains at least some measured historical impressions; and

an interface that provides user prompts in order to obtain purchasing preferences from a user, provides one or more interface elements that allow the user to provide criteria to filter an inventory of advertising impressions, and provides a representation of at least some of the historical impressions over a first period of time, at least some of the current impressions, and at least some of the projected future impressions over a second period of time.

23. The system of claim 22, wherein the data module comprises program code for obtaining measurements of current impressions from an impressions data source.

24. The system of claim 22, wherein the storage medium further maintains an inventory of available media advertising placements.

25. The system of claim 22, wherein the storage medium further maintains at least one of customer purchasing preferences or customer billing information.

26. The system of claim 22, wherein the storage medium comprises one or more hard disk drives.

27. The system of claim 22, further comprising a query module that selects one or more proposed media advertising placements based on information received from the user.

28. The system of claim 22, further comprising a communications network over which the interface receives instructions from the user and provides information to the user.

29. The system of claim 22, further comprising a communications network over which the data module communicates with a source of advertising metrics measurements.

30. A system for displaying metrics to a user in order to assist in a purchasing decision comprising:

means for receiving from the user a criterion to filter an inventory of a product;

means for defining a selection of one or more proposed orders for the product based on the criterion;

means for calculating a projected future metric that will result from the selection of one or more proposed orders;

means for obtaining a measurement of a current metric that results from at least some orders placed by the user;

means for retaining a measured metric that resulted from at least some orders placed by the user; and

means for displaying to the user at least a portion of the measured metric over a first period of time, at least a portion of the current metric, and at least a portion of the projected future metric over a second period of time.