Method and system for advertising locally relevant content through a computer network

• US 20080195477A1
• Filed: 02/14/2007
• Published: 08/14/2008
• Est. Priority Date: 02/14/2007
• Status: Abandoned Application

• Current Assignee: Advanced Media International LLC
• Original Assignee: Advanced Media International LLC
• Inventors: Richards, Robert, Boutin, James, Kennedy, J. Matthew
• Application Number:
  US11/706,748
• Publication Number:
  US 20080195477A1
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

In one embodiment, the present invention comprises a computer-implemented method for creating and managing locally relevant dynamic content for a regional, national or international organization and for selectively displaying the locally relevant information in response to a request from a user terminal connected to a computer network. The method comprises providing an organization terminal connected to the computer network wherein the organization terminal contains therein a software portion executable by a processor. The organization terminal receives a request from a user terminal, and, in response, executes the software portion. The organization terminal thus populates at least one hard coded template on a graphical user interface with one or more product object identifiers (POIDS) and any optional design elements within one or more defined control zones and according to at least one campaign rule. This thereby creates a single point deployment of locally relevant information at the user terminal.

Claims

1. A computer implemented method for creating and managing locally relevant dynamic content information for a regional, national or international organization and for selectively displaying the locally relevant information in response to a request from a user terminal connected to a computer network, comprising:

a) providing an organization terminal connected to the computer network wherein the organization terminal comprises a memory portion and a processor portion and wherein the memory portion contains therein a software portion executable by the processor, the memory portion further comprising;

i) a rule defining geographical boundaries within which to establish locally relevant dynamic content;

ii) one or more product object identifiers (POIDs) associated with the defined geographical boundaries of step i);

iii) defined control zones for placing the one or more POIDs within a graphical user interface for display at the user terminal;

iv) at least one hard coded template for placing the defined control zones and optional design elements on the graphical user interface; and

v) one or more campaigns wherein each campaign has one or more associated campaign rules governing population of the hard coded template in response to the request;

b) receiving the request at the organization terminal from the user terminal also connected to the computer network;

c) executing the software portion in response to the request; and

d) populating the at least one hard coded template with the one or more POIDs and the optional design elements within the defined control zones and according to the at least one campaign rule thereby creating a single point deployment of locally-relevant information at the user terminal.

2. The method of claim 1, wherein the memory portion is a server.

3. The method of claim 2, wherein the server further comprises a database for storing the at least one location definition, the defined control zones, the hard coded template, the one or more POIDs, optional design elements, and the one or more campaigns having at least one associated campaign rule.

4. The method of claim 1, wherein the optional design elements contain identification information for the at least one location.

5. The method of claim 4, wherein the identification information comprises a particular location address, an organization name or a map containing the particular location.

6. The method of claim 4, wherein the optional design elements comprise branding elements representative of the organization.

7. The method of claim 1, wherein the defined control zones are associated with the organization as a whole.

8. The method of claim 1, wherein the defined control zones are associated with the locally relevant geographical boundaries.

9. The method of claim 8 wherein the geographical boundaries comprise one or more organization locations.

10. The method of claim 1, wherein at least one defined control zone is associated with the organization as a whole and at least one defined control zone is associated with a locally relevant geographical boundary.

11. The method of claim 1, wherein the defined control zones are grouped by format and wherein an administrator may order and reorder defined control zones with a group without distorting layout on the graphical user interface.

12. The method of claim 1, further comprising assigning a campaign manager.

13. The method of claim 12, wherein the campaign manager creates the one or more campaign rules for each campaign.

14. The method of claim 13, wherein the one or more campaign rules define a campaign start date.

15. The method of claim 13, wherein the one or more campaign rules define a campaign end date.

16. The method of claim 13, wherein the one or more campaign rules assign each campaign to a hard coded template.

17. The method of claim 13, wherein the one or more campaign rules selectively assign each campaign to at least one location.

18. The method of claim 13, wherein the one or more campaign rules selectively assign each campaign to one or more pre-defined groups of locations.

19. The method of claim 18, wherein the one or more campaign rules exempt from the assignment one or more locations within the predefined groups.

20. The method of claim 13, wherein the one or more campaign rules associate each campaign with at least one of the defined control zones.

21. The method of claim 20, wherein the one or more campaign rules selectively assign one or more POIDs within the associated at least one defined control zone to the one or more associated campaigns.

22. The method of claim 21, further comprising mapping ranking exceptions for selectively assigned POIDs so that only a highest ranking product object identifier renders in a defined control zone on a graphical user interface at a user terminal.

23. The method of claim 21, wherein the one or more campaign rules optionally link one or more selectively assigned POIDs from a first defined control zone to one or more POIDS in any other defined control zones thereby creating an association at a data level for simultaneously displaying linked POIDs.

24. The method of claim 21, wherein the campaign manager optionally maps one or more selectively assigned POIDs in a first defined control zone to one or more POIDs in any other control zone so that the linked POIDs appear only separately, thereby preventing content conflicts.

25. The method of claim 1, wherein the one or more campaigns are search sensitive, and wherein the one or more campaigns include searchable keywords.

26. The method of claim 25, wherein a user at the user terminal may request locally relevant information about a product, object, service or event in a defined geographic location by entering query words into the referring search engine.

27. The method of claim 26, wherein the referring search engine identifies the one or more campaigns including searchable keywords that match the entered query words, and wherein the referring search engine provides a link for redirecting a user terminal directly to the one or more identified campaigns in response to the requested locally relevant information.

28. The method of claim 27, wherein the searchable keywords from the referring search engine remain in a URL browser bar on a redirected webpage displaying the one or more campaigns providing the locally relevant information.

29. The method of claim 28, further comprising recognizing cookies on a user terminal'"'"'s web browser, wherein the cookies determine a location of the user terminal for identifying the one or more campaigns providing the locally relevant information.

30. The method of claim 28, wherein the searchable keywords include a location name that identifies the one or more campaigns providing the locally relevant information.

31. The method of claim 25, wherein a user at the user terminal may request locally relevant information about a product, object, service or event in a defined geographic location by entering the searchable keywords into an HTML-based form that automatically redirects a user terminal to the one or more campaigns in response to the requested locally relevant information.

32. The method of claim 31, further comprising recognizing cookies on a user terminal'"'"'s web browser, wherein the cookies determine a location of the user terminal for identifying the one or more campaigns providing the locally relevant information.

33. The method of claim 1, wherein a user terminal is redirected from a get link to the one or more locally relevant campaigns.

34. The method of claim 33, wherein the get link is a hypertext reference.

35. The method of claim 33, wherein the get link is a banner advertisement.

36. The method of claim 33, further comprising recognizing cookies on a user terminal'"'"'s web browser, wherein the cookies determine a relevant location and wherein keywords associated with the get link remain on a redirected webpage displaying the one or more locally relevant campaigns.

37. The method of claim 1, wherein the organization emails a link to the one or more campaigns to a user terminal.

38. The method of claim 37, further comprising recognizing cookies on a user terminal'"'"'s web browser, wherein the cookies determine a relevant location and wherein a user terminal is automatically redirected to the locally relevant information.

39. The method of claim 1, further comprising selectively assigning the one or more POIDs to the defined control zones.

40. The method of claim 39, further comprising defining a POID type for each of the one or more POIDs.

41. The method of claim 39, wherein the POID type is one of a product, an offer, an event and a service.

42. The method of claim 39, wherein the one or more POIDs optionally include text for display at the user terminal.

43. The method of claim 39, wherein the one or more POIDs optionally include an associated image for display at the user terminal.

44. The method of claim 39, wherein the one or more POIDs optionally include an associated universal product code.

45. The method of claim 39, wherein the one or more POIDs optionally provide a link to a portable file.

46. The method of claim 39, wherein the one or more POIDs optionally provide a link to a multimedia file.

47. The method of claim 39, further comprising optionally providing a start date and an end date for displaying each of the one or more POIDs.

48-72. -72. (canceled)

73. A system for providing a permissions-based platform for campaign creation and management that produces a store-based landing page representing a corporate entity at a local level by combining critical operational data with rich content describing specific offers, events, products and services for a store location, comprising:

a) a set of permissions that allows both corporate and local store representatives to access various levels of the system, wherein the representatives optionally are one of a campaign manager, a corporate content creator, and a local content creator;

b) at least one set of campaign rules created by the campaign manager;

c) a server connected to a computer network, wherein the server provides a database for storing the campaign rules and permissions;

d) product object identifier (POID) information linked to the store location and stored on the server for selective display in accordance with campaign rules; and

e) a corporate terminal in communication with the server,

i) wherein the terminal comprises a memory portion and a processor portion,

ii) wherein the memory portion has stored therein a series of commands executable by the processor for identifying and providing requested locally relevant POID information at a user terminal that also is in communication with the computer network,

iii) wherein the corporate terminal directly provides the locally relevant POID information in response to a search request from a referring search engine accessed by the user terminal,

iv) wherein the locally relevant POID information is linked to searchable keywords matching the search request;

v) wherein the locally relevant POID information displays at the user terminal on a landing page directly identified by the referring search engine, and

wherein the landing page includes a browser bar that retains the searchable keywords.