Method and System For Prohibiting Combinations of Adverts
2 Assignments
0 Petitions
Accused Products
Abstract
Provided is a method and system for prohibiting a predetermined advertisement (ad) combination from being reproduced together within a predetermined period. The method includes: a) analyzing metadata including a prohibited combination period element for providing prohibited combination period information for prohibiting a combination of a first ad and a second ad and a condition element for providing condition information including characteristics information of the second ad; b) checking whether the second ad satisfying the condition is reproduced in the prohibited combination period; and c) when the second ad is not reproduced, reproducing the first ad and blocking the second ad from being reproduced during the prohibited combination period. When the second ad is reproduced, the first ad is not reproduced. The technology of the present invention can prohibits a predetermined combination of ads in an environment where ads can be substituted in a digital broadcasting receiving apparatus .
63 Citations
45 Claims
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1-17. -17. (canceled)
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18. A method for providing an advertisement, comprising the steps of:
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generating a metadata comprising condition information and prohibited combination information, wherein the condition information includes characteristic condition of the advertisement and the prohibited combination information includes prohibited condition for prohibiting the advertisement being replaced; and transmitting the metadata to a user terminal. - View Dependent Claims (19, 20, 21, 22, 23, 24)
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25. An apparatus for providing an advertisement, comprising:
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a metadata generating unit for generating a metadata comprising condition information and prohibited combination information, wherein the condition information includes characteristic condition of the advertisement and the prohibited combination information includes prohibited condition for prohibiting the advertisement being replaced; and a transmitting unit for transmitting the metadata to a user terminal. - View Dependent Claims (26, 27, 28, 29, 30, 31)
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32. A method for consuming an advertisement, comprising the steps of:
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receiving a metadata comprising condition information and prohibited combination information, wherein the condition information includes characteristic condition of the advertisement and the prohibited combination information includes prohibited condition for prohibiting the advertisement being replaced; and prohibiting the advertisement being satisfied with condition of the condition information and the prohibited combination information based on the metadata from being reproduced. - View Dependent Claims (33, 34, 35, 36, 37, 38)
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39. A user terminal for consuming an advertisement, comprising:
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a receiving unit for receiving a metadata comprising condition information and prohibited combination information, wherein the condition information includes characteristic condition of the advertisement and the prohibited combination information includes prohibited condition for prohibiting the advertisement being replaced; and a controlling unit for prohibiting the advertisement being satisfied with condition of the condition information and the prohibited combination information based on the metadata from being reproduced. - View Dependent Claims (40, 41, 42, 43, 44, 45)
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Specification