METHOD OF PLACING VISIBLE ADVERTISING
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Abstract
A preferred embodiment of the invention provides a method of placing visible advertising on the upper surface of a road (1). This method includes determining the location of any traffic control signs that are applied to the surface of the road, such as the location of signs (22, 25). Following from this, two exclusion zones (31, 32) are defined. These zones extend from the respective signs (22, 25) and terminate at a predetermined minimum distance from the signs. Advertising is then applied to the surface such that it overlies neither the signs nor the exclusion zones. Particularly, the advertising has been placed in the areas bounded by rectangles (33, 34), which are respectively disposed within lanes (7, 8).
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Citations
65 Claims
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1-50. -50. (canceled)
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51. A method of placing visible advertising on a surface of a road for vehicular traffic, the method comprising steps of:
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determining a location of one or more traffic control signs for the vehicular traffic that are applied to the surface; defining exclusion zones on the surface that extend respectively from the signs and that terminate at a predetermined minimum distance from the signs; applying a coating to the surface to define the advertising, wherein, in use, the advertising overlies neither the signs nor the exclusion zones and is subject to wear by the vehicular traffic; and at a predetermined period after applying the coating, removing from the surface substantially all of the coating remaining on the surface. - View Dependent Claims (52)
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53. A method of selecting a portion of a road lane for placing visible advertising, the method comprising steps of:
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determining a direction of travel of vehicular traffic along the lane; determining locations of two consecutive decision zones along the lane, wherein the zones are spaced apart in a direction of travel to define an upstream zone and a downstream zone; defining a lead zone that extends from the downstream zone toward the upstream zone and that terminates at a first predetermined distance from the downstream zone; selecting the portion to lie between the upstream zone and the lead zone; and applying a coating to a surface of the selected portion to define the advertising, wherein, in use, the advertising is subject to wear by the vehicular traffic; and at a predetermined period after applying the coating, removing from the surface substantially all of the coating remaining on the surface. - View Dependent Claims (54, 55, 56, 57, 58, 59, 60, 61, 62, 63)
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64. A method of placing visible advertising on a surface of a road for vehicular traffic, the method comprising steps of:
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determining a location of a traffic control sign for the vehicular traffic that is applied to the surface; defining an exclusion zone on the surface that extends from the sign and that terminates at a predetermined minimum distance from sign; applying a semi-permanent coating to the surface to define the advertising, wherein, in use, the advertising overlies neither the sign nor the exclusion zone; and at a predetermined period after applying the coating, removing from the surface substantially all of the coating remaining on the surface. - View Dependent Claims (65)
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Specification