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Method, System and Computer Program Product for Measuring and Tracking Brand Equity

  • US 20080201198A1
  • Filed: 09/02/2005
  • Published: 08/21/2008
  • Est. Priority Date: 09/02/2004
  • Status: Abandoned Application
First Claim
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1. A method for measuring and tracking brand equity, said method comprising the steps of:

  • selecting at least one market category;

    identifying key features in said at least one market category;

    designing choice experiments based on a plurality of brands in said at least one market category and said key features;

    obtaining data relating to said plurality of brands using said choice experiments;

    developing choice models from said data; and

    determining a brand equity value for each of said plurality of brands using said choice models.

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