Advertising system and method

• US 20080201208A1
• Filed: 02/14/2008
• Published: 08/21/2008
• Est. Priority Date: 02/14/2007
• Status: Abandoned Application

• Current Assignee: Pirouette Display Technologies, Inc.
• Original Assignee: Pirouette Display Technologies, Inc.
• Inventors: Riaziat, Majid L., Tie, Thomas Hiramatsu, Chapman, Hugh Norman
• Application Number:
  US12/069,999
• Publication Number:
  US 20080201208A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G09F 15/0037 supported by a post
• CPC Class Codes: G09F 15/005 for orientation or public information
• CPC Class Codes: G09F 15/0075 Pillars
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

An advertising system has a public electronic sign and an audience feedback tracking system that tracks the audience reaction to an advertisement on the electronic sign. The feedback system can include a camera and software that can count the number of people in the audience or provide other data. The feedback system may include an audio feedback system. The system also may include a factor dependent advertising content scheduler that plays an advertisement based on an external factor such as the weather. The display may be cylindrical and may have a number of images displayed simultaneously. Any audio associated with these images may be spatially coordinated with the display images. The display may include a telemetry system that monitors the status of the display.

Claims

1. An advertising system, comprising:

a public electronic sign displaying an advertisement; and

an audience feedback tracking system monitoring an audience associated with the advertisement.

2. The system of claim 1, wherein the public electronic sign is cylindrical.

3. The system of claim 1, wherein the audience feedback tracking system includes a camera connected to the public electronic sign.

4. The system of claim 3, further including a server coupled to the camera.

5. The system of claim 4, further including an image processing system coupled to the camera to count a number of viewers of an advertisement.

6. The system of claim 1, wherein the audience feedback tracking system includes an audio feedback system.

7. The system of claim 1, wherein the audience feedback tracking system includes a motion detector.

8. The system of claim 1, further including a factor dependent advertising content scheduler.

9. The system of claim 1, further including a telemetry module monitoring the public electronic sign.

27. The system of claim 1, wherein the public electronic sign has an image modification advertising feature.

10. A method of operating an advertising system, comprising;

a) displaying an advertisement on a public electronic sign; and

b) tracking an audience feedback of the advertisement.

11. The method of claim 10, wherein step (a) further includes the steps of:

a1) determining if an external factor has occurred;

a2) when the external factor has occurred, selecting a factor dependent advertisement;

a3) displaying the factor dependent advertisement on the public electronic sign.

12. The method of claim 11, wherein the step of determining if the external factor has occurred includes the step of determining if motion has occurred near the public electronic sign.

13. The method of claim 11, wherein the step of determining if the external factor has occurred includes the step of determining if a weather event has occurred near the public electronic sign.

14. The method of claim 11, wherein the step of determining if the external factor has occurred includes the step of determining if a time trigger has occurred.

15. The method of claim 10, wherein step (b) further includes the step of:

b1) imaging an audience near the public display.

16. The method of claim 15, further including the steps of:

b2) determining a key statistic about the audience.

17. The method of claim 10, wherein step (b) further includes the step of:

b1) detecting an audience input.

18. The method of claim 17 wherein the step of detecting an audience input includes performing a voice recognition.

19. The method of claim 17 wherein the step of detecting an audience input includes receiving a touch screen input.

20. The method of claim 10, further including the step of:

c) determining a plurality of audience statistics.

28. The method of claim 10, wherein the advertisement is an image modification advertisement.

21. An advertising system, comprising:

a cylindrical display;

a plurality of image areas located on the cylindrical display; and

a factor dependent advertising content scheduler.

22. The system of claim 21, further including a sound system playing a plurality of audio tracks.

23. The system of claim 22, wherein the plurality of image areas are coordinated with the plurality of audio tracks.

24. The system of claim 21, further including an audience feedback tracking system.

25. The system of claim 21, further including a telemetry subsystem monitoring the cylindrical display.

26. The system of claim 21, wherein the cylindrical display has an image modification advertising feature.