MOBILE ADVERTISEMENT METHODS AND SYSTEMS

• US 20080201215A1
• Filed: 02/16/2007
• Published: 08/21/2008
• Est. Priority Date: 02/16/2007
• Status: Active Grant

• Current Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Original Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Inventors: Lin, Jie
• Granted Patent: US 8,527,338 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of displaying an advertisement on a vehicle comprising the steps of detecting a user'"'"'s wireless transmission, receiving information pertaining to an advertisement from a user via a wireless interface, activating an electronic paper screen by supplying power to the screen, displaying the advertisement on the electronic paper screen and removing the power to the electronic paper screen such that the advertisement may still be displayed on the electronic paper screen after the power is removed.

Claims

1. A method of displaying an advertisement on a vehicle, the method comprising:

detecting, at a vehicle, a wireless transmission from a user;

receiving advertisement information from the user via a wireless interface;

activating an electronic paper screen on the vehicle by supplying power to the electronic paper screen;

displaying an advertisement on the electronic paper screen based on the advertisement information; and

removing the power from the electronic paper screen, wherein the advertisement remains on the electronic paper screen after the power is removed.

2. The method of claim 1, wherein the advertisement is automatically displayed when the wireless transmission is detected.

3. The method of claim 1, wherein the electronic paper screen comprises an arbitrary pattern display area on which the advertisement is displayed.

4. The method of claim 1, wherein the advertisement is displayed on the electronic paper screen until a second wireless transmission is detected.

5. The method of claim 1, wherein wireless transmissions are received from a plurality of users, wherein the users are within range of a receiver located on or in the vehicle.

6. The method of claim 5, wherein advertisements from a plurality of users are displayed simultaneously with each user'"'"'s advertisement displayed in a different display area of the electronic screen.

7. A method of displaying an advertisement on a vehicle, the method comprising:

receiving advertisement information pertaining to an advertisement from an advertising agency;

storing the advertisement information in a processor readable storage medium;

detecting, at a vehicle, a wireless transmission from a user;

receiving an advertisement identifier from the user via a wireless interface, wherein the advertisement identifier corresponds to the advertisement information;

activating an electronic paper screen on the vehicle by supplying power to the electronic paper screen;

displaying an advertisement on the electronic paper screen based on the advertisement information; and

removing the power from the electronic paper screen, wherein the advertisement remains on the electronic paper screen after the power is removed.

8. The method of claim 7, wherein the advertisement is automatically displayed when the wireless transmission is detected.

9. The method of claim 7, wherein the electronic paper screen comprises an arbitrary pattern display area on which the advertisement is displayed.

10. The method of claim 7, wherein the advertisement remains on the electronic paper screen until a second wireless transmission is detected.

11. The method of claim 7, wherein wireless transmissions are received from a plurality of users, wherein the users are within range of a receiver located on or in the vehicle.

12. The method of claim 11, wherein advertisements from a plurality of users are displayed simultaneously, with each advertisement displayed in a different display area of the electronic paper screen.

13. A system for displaying an advertisement on a vehicle comprising:

a vehicle;

a wireless receiver;

a processor in communication with the receiver;

an electronic paper screen in communication with the processor, wherein the electronic paper screen is located on the vehicle; and

a processor readable storage medium in communication with the processor, wherein the processor readable storage medium contains one or more programming instructions for performing a method of displaying an advertisement on the vehicle, the method comprising;

detecting, at the vehicle, a wireless transmission via the wireless receiver,

receiving, via the wireless receiver, advertisement information from a user,

activating the electronic paper screen, via the processor, by supplying power to the electronic paper screen,

displaying an advertisement on the electronic paper screen based on the advertisement information, and

removing the power from the electronic paper screen, wherein the advertisement remains on the electronic paper screen after the power is removed.

14. The system of claim 13, wherein the processor readable storage medium further comprises one or more programming instructions for automatically displaying the advertisement when the wireless transmission is detected.

15. The system of claim 13, wherein the electronic paper screen comprises an arbitrary pattern display area on which the advertisement is displayed.

16. The system of claim 13, wherein the processor readable storage medium further comprises one or more programming instructions for displaying the advertisement on the electronic paper screen until another user'"'"'s wireless transmission is detected.

17. The system of claim 13, wherein the processor readable storage medium further comprises one or more programming instructions for simultaneously displaying advertisements acquired from a plurality of users in different display areas of the electronic paper screen.

18. A system for displaying an advertisement on a vehicle comprising:

a vehicle;

a wireless receiver;

a processor in communication with the receiver;

an electronic paper screen in communication with the processor, wherein the electronic paper screen is located on the vehicle; and

a processor readable storage medium in communication with the processor, wherein the processor readable storage medium contains one or more programming instructions for performing a method of displaying an advertisement on a vehicle, the method comprising;

receiving, via the processor, advertisement information pertaining to an advertisement from an advertising agency,

storing the advertisement information in the processor readable storage medium,

detecting, at the vehicle, a wireless transmission from a user via the wireless receiver,

receiving an advertisement identifier from the user via the receiver, wherein the advertisement identifier corresponds to the advertisement information,

activating the electronic paper screen, via the processor, by supplying power to the electronic paper screen,

displaying an advertisement on the electronic paper screen based on the advertisement information, and

removing the power from the electronic paper screen, wherein the advertisement remains on the electronic paper screen after the power is removed.

19. The system of claim 18, wherein the processor readable storage medium further comprises one or more programming instructions for automatically displaying the advertisement when the wireless transmission is detected.

20. The system of claim 18, wherein the processor readable storage medium further comprises one or more programming instructions for displaying the advertisement on the electronic paper screen until another user'"'"'s wireless transmission is detected.

21. The method of claim 18 wherein the electronic paper screen comprises an arbitrary pattern display area on which the advertisement is displayed.

22. The system of claim 18, wherein the processor readable storage medium further comprises one or more programming instructions for simultaneously displaying advertisements acquired from a plurality of users in different display areas of the electronic paper screen.