Methods of dynamically creating personalized internet advertisements based on content

• US 20080201218A1
• Filed: 02/20/2007
• Published: 08/21/2008
• Est. Priority Date: 02/20/2007
• Status: Abandoned Application

• Current Assignee: Yahoo Holdings, Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo Holdings, Inc. (Verizon Communications Inc.)
• Inventors: Josifovski, Vanja, Broder, Andrei Zary, Fontoura, Marcus Felipe
• Application Number:
  US11/708,272
• Publication Number:
  US 20080201218A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Advertising is used to generate awareness of commercial Internet web sites. To greatly simplify the marketing of a commercial Internet web site, the automatic creation of an advertising campaign would be desirable. A method of automatically creating an Internet web site may be performed by first crawling through the Internet web site to identify products and services offered by the Internet web site. Information about the identified products and services is stored. The system then creates advertisements for the identified products and services. The advertisements may include images, text, a link to the web page where the product or service was found, and keywords associated with the product or service. The automatically created advertisements may then be placed into an advertisement pool for use with advertising supported web sites. The automatic Internet advertisement campaign creations system of the present invention may be used to create free trial advertisement campaigns for potential advertising clients.

Claims

1. A method of creating an Internet advertisement campaign, said method comprising:

examining a web page of a commercial Internet site to extract a set of features from said web page;

analyzing said set of features to identify a product or service;

creating an Internet advertisement for said product or service identified in said step of analyzing; and

repeating said steps of examining, analyzing and creating.

2. The method of creating an Internet advertisement campaign as set forth in claim 1 wherein analyzing said set of features comprises comparing said set of features with a set of known products and services.

3. The method of creating an Internet advertisement campaign as set forth in claim 1 further comprising storing an address of said web page.

4. The method of creating an Internet advertisement campaign as set forth in claim 1 further comprising storing an image of said product or service.

5. The method of creating an Internet advertisement campaign as set forth in claim 1 further comprising storing at least one keyword from said web page associated with said product or service.

6. The method of creating an Internet advertisement campaign as set forth in claim 1 further comprising the step of placing said Internet advertisement into an advertising pool.

7. The method of creating an Internet advertisement campaign as set forth in claim 1 further comprising the step of displaying said Internet advertisement on an advertising-supported web page.

8. The method of creating an Internet advertisement campaign as set forth in claim 7 further comprising the step of recording if an Internet user selects said Internet advertisement.

9. The method of creating an Internet advertisement campaign as set forth in claim 5 further comprising the step of selecting said Internet advertisement for display to a web viewer based upon said web viewer entering said keyword into a search engine.

10. The method of creating an Internet advertisement campaign as set forth in claim 5 further comprising the step of selecting said Internet advertisement for display based upon said keyword existing in a web page to be delivered to a web viewer.

11. The method of creating an Internet advertisement campaign as set forth in claim 1 wherein said step of creating comprises using an advertisement template for said product or service identified in said step of analyzing.

12. The method of creating an Internet advertisement campaign as set forth in claim 1 further comprising placing said Internet advertisement into an advertising pool for a limited duration to provide a free advertising trial.

13. A system for automatically creating an Internet advertisement campaign, said system comprising:

an advertisement pool, said advertisement pool comprising a plurality of advertisements for display on advertising supported web site,

a web crawler, said web crawler more than one web page of a commercial Internet site to identify a product or service from said web page; and

an Internet advertisement creation module, said Internet advertisement creation module creating new internet advertisements for said product or service identified by said web crawler and placing said new internet advertisements in said advertisement pool.

14. The system for automatically creating an Internet advertisement campaign as set forth in claim 13 wherein said web crawler stores an address of said web page.

15. The system for automatically creating an Internet advertisement campaign as set forth in claim 13 wherein said web crawler stores an image of said product or service.

16. The system for automatically creating an Internet advertisement campaign as set forth in claim 13 wherein said web crawler stores at least one keyword from said web page associated with said product or service.

17. The system for automatically creating an Internet advertisement campaign as set forth in claim 16 further comprising the step of selecting said Internet advertisement for display to a web viewer based upon said web viewer entering said keyword into a search engine.

18. The system for automatically creating an Internet advertisement campaign as set forth in claim 16 further comprising the step of selecting said Internet advertisement for display based upon said keyword existing in a web page to be delivered to a web viewer.

19. The system for automatically creating an Internet advertisement campaign as set forth in claim 13 wherein said Internet advertisement creation module uses an advertisement template for said products and services identified by said web crawler.

20. The system for automatically creating an Internet advertisement campaign as set forth in claim 13 wherein said new internet advertisements areplaced into said advertising pool for a limited duration to provide a free advertising trial.