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Methods of dynamically creating personalized internet advertisements based on advertiser input

  • US 20080201220A1
  • Filed: 02/20/2007
  • Published: 08/21/2008
  • Est. Priority Date: 02/20/2007
  • Status: Active Grant
First Claim
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8. A method of performing electronic advertising to a user of an electronic device, said method comprising:

  • extracting a set of features describing said user'"'"'s use of said electronic device;

    extracting a set of demographic information about said user;

    selecting an advertisement template based upon said set of features and said set of demographic information;

    requesting customized information for said advertisement template from an external source by providing a subset of said features and demographic information to said external source; and

    displaying a customized advertisement to said user based upon said advertisement template and said customized information obtained from said external source.

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