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TARGETED INSERTION OF AN AUDIO - VIDEO ADVERTISING INTO A MULTIMEDIA OBJECT

  • US 20080201361A1
  • Filed: 02/16/2007
  • Published: 08/21/2008
  • Est. Priority Date: 02/16/2007
  • Status: Abandoned Application
First Claim
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1. A method for inserting a contextually relevant advertisement object into a multimedia object, the method comprising:

  • identifying context information from a portion of the multimedia object;

    selecting the advertisement object based on the identified context information;

    determining a position within the portion of the multimedia object to insert the advertisement object; and

    inserting the advertisement object into the multimedia object at the determined position.

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