TARGETED INSERTION OF AN AUDIO - VIDEO ADVERTISING INTO A MULTIMEDIA OBJECT
First Claim
Patent Images
1. A method for inserting a contextually relevant advertisement object into a multimedia object, the method comprising:
- identifying context information from a portion of the multimedia object;
selecting the advertisement object based on the identified context information;
determining a position within the portion of the multimedia object to insert the advertisement object; and
inserting the advertisement object into the multimedia object at the determined position.
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Abstract
A method, system, and computer readable medium for inserting a contextually relevant advertisement object into a multimedia object is presented. The method includes identifying context information from one or more portion of the multimedia object, selecting the advertisement object based on the identified context information, and determining an appropriate position within the portion of the multimedia object to insert the advertisement object.
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Citations
31 Claims
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1. A method for inserting a contextually relevant advertisement object into a multimedia object, the method comprising:
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identifying context information from a portion of the multimedia object; selecting the advertisement object based on the identified context information; determining a position within the portion of the multimedia object to insert the advertisement object; and inserting the advertisement object into the multimedia object at the determined position. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system for inserting an advertisement object into a multimedia object, the system comprising:
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a context identifier module identifying context information from a portion of the multimedia object; an advertisement selection module selecting the advertisement object based on the identified context information; and a position identifier module determining a position within the portion of the multimedia object to insert the advertisement object. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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21. A computer readable medium comprising a program that, when executed by a processor, performs a method for inserting a contextually relevant advertisement object into a multimedia object, the program comprising:
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a computer readable program for identifying context information from a portion of the multimedia object; a computer readable program for selecting the advertisement object based on the identified context information; and a computer readable program for determining a position within the portion of the multimedia object to insert the advertisement object. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28)
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29. A method for inserting one of one or more advertisement objects into a multimedia object, the method comprising:
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processing the multimedia object to identify context information and a position for insertion of an advertisement object into the multimedia object; searching the one or more advertisement objects for an advertisement object having a context relevant to the identified context information of the multimedia object; and inserting the advertisement object in the multimedia object at the appropriate position. - View Dependent Claims (30, 31)
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Specification