TARGETED INSERTION OF AN AUDIO - VIDEO ADVERTISING INTO A MULTIMEDIA OBJECT

• US 20080201361A1
• Filed: 02/16/2007
• Published: 08/21/2008
• Est. Priority Date: 02/16/2007
• Status: Abandoned Application

• Current Assignee: Delve Networks, Inc. (Edgio Incorporated)
• Original Assignee: Delve Networks, Inc. (Edgio Incorporated)
• Inventors: Thompson, Jonathan, CASTRO, Alexander
• Application Number:
  US11/675,893
• Publication Number:
  US 20080201361A1
• Time in Patent Office: Days
• US Class Current: 707/103R
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method, system, and computer readable medium for inserting a contextually relevant advertisement object into a multimedia object is presented. The method includes identifying context information from one or more portion of the multimedia object, selecting the advertisement object based on the identified context information, and determining an appropriate position within the portion of the multimedia object to insert the advertisement object.

Claims

1. A method for inserting a contextually relevant advertisement object into a multimedia object, the method comprising:

identifying context information from a portion of the multimedia object;

selecting the advertisement object based on the identified context information;

determining a position within the portion of the multimedia object to insert the advertisement object; and

inserting the advertisement object into the multimedia object at the determined position.

2. The method of claim 1, wherein the multimedia object includes an audio object, and an audio-video object.

3. The method of claim 1, wherein identifying the context information comprises:

extracting textual data from the multimedia object;

extracting keywords from the textual data along with a corresponding position in the multimedia object;

identifying at least one segment in the textual data, each segment comprising a sub-set of keywords; and

determining the context of one or more segments using the sub-set of keywords.

4. The method of claim 3, wherein extracting the textual data includes one of speech-to-text conversion, and Optical-Character Recognition (OCR).

5. The method of claim 1, wherein identifying the context information comprises extracting keywords from a web page hosting the multimedia object.

6. The method of claim 1, wherein identifying the context information comprises extracting keywords from a web page related to a domain of the multimedia object.

7. The method of claim 1, wherein identifying the context information comprises extracting keywords from metadata information of the multimedia object.

8. The method of claim 3, wherein extracting the textual data comprises using a domain specific vocabulary.

9. The method of claim 1, wherein identifying the context information comprises:

correlating extracted keywords from a source, the source including speech to text conversion, a web page hosting the multimedia object, a web page related to a domain of the multimedia object and metadata of the multimedia object.

10. The method of claim 1, wherein selecting the advertisement object comprises:

extracting textual advertising data from the advertisement; and

matching the context information to the textual advertising data.

11. The method of claim 10, wherein extracting the textual advertising data includes one of speech-to-text conversion, and Optical-Character Recognition (OCR).

12. The method of claim 1, wherein inserting the advertisement object comprises transforming the advertisement object.

13. The method of claim 1, wherein the portion of the multimedia object includes a plurality of portions.

14. A system for inserting an advertisement object into a multimedia object, the system comprising:

a context identifier module identifying context information from a portion of the multimedia object;

an advertisement selection module selecting the advertisement object based on the identified context information; and

a position identifier module determining a position within the portion of the multimedia object to insert the advertisement object.

15. The system of claim 14, further comprising an insertion module inserting the advertisement object into the multimedia object at the position.

16. The system of claim 14, wherein the multimedia object includes an audio object, and an audio-video object.

17. The system of claim 14, wherein the context identifier module comprises:

a first text converter extracting textual data from the multimedia object;

a keyword extracting module extracting keywords from the textual data along with a corresponding position in the multimedia object;

a segment identifying module identifying at least one segment in the textual data, each segment comprising a sub-set of keywords; and

a context building module determining the context information of the sub-set of keywords.

18. The system of claim 17, wherein the first text converter includes one of a speech-to-text converter, and an Optical-Character Recognition (OCR) engine.

19. The system of claim 17, wherein the first text converter comprises a domain specific vocabulary engine.

20. The system of claim 17, wherein the advertisement selection module comprises:

a second text converter extracting textual advertising data from the advertisement object; and

a matching engine matching the context information to the textual advertising data.

21. A computer readable medium comprising a program that, when executed by a processor, performs a method for inserting a contextually relevant advertisement object into a multimedia object, the program comprising:

a computer readable program for identifying context information from a portion of the multimedia object;

a computer readable program for selecting the advertisement object based on the identified context information; and

a computer readable program for determining a position within the portion of the multimedia object to insert the advertisement object.

22. The computer readable medium of claim 21, comprising a computer readable program for inserting the advertisement object into the multimedia object at the determined position.

23. The computer readable medium of claim 21, wherein computer readable program for identifying the context information comprises:

a computer readable program for extracting textual data from the multimedia object;

a computer readable program for extracting keywords from the textual data along with the corresponding position in the multimedia object;

a computer readable program for identifying at least one segment in the textual data, each segment comprising a sub-set of keywords; and

a computer readable program for determining the context of the sub-set of keywords in one or more segment.

24. The computer readable medium of claim 21, wherein identifying the context information comprises a computer readable program for extracting keywords from a web page hosting the multimedia object.

25. The computer readable medium of claim 21, wherein computer readable program for identifying the context information comprises a computer readable program for extracting keywords from metadata information from the multimedia object.

26. The computer readable medium of claim 23, wherein computer readable program for identifying the context information comprises:

a computer readable program for correlating the extracted keywords from a source, the source including speech to text conversion, a web page hosting the multimedia object, a web page related to a domain of the multimedia object and metadata of the multimedia object.

27. The computer readable medium of claim 21, wherein computer readable program for selecting the advertisement object comprises:

a computer readable program for extracting textual advertising data from the advertisement object; and

a computer readable program for matching the context information to the textual advertising data.

28. The computer readable medium of claim 22, wherein the computer readable program for inserting the advertisement object comprises a computer readable program for transforming the advertisement object.

29. A method for inserting one of one or more advertisement objects into a multimedia object, the method comprising:

processing the multimedia object to identify context information and a position for insertion of an advertisement object into the multimedia object;

searching the one or more advertisement objects for an advertisement object having a context relevant to the identified context information of the multimedia object; and

inserting the advertisement object in the multimedia object at the appropriate position.

30. The method of claim 29, wherein searching the advertisement source further comprises selecting the advertising object based on criteria selected from a group consisting of demographics, business rules and agreements.

31. The method of claim 29, further comprising charging an advertiser an additional advertising fee when context of the advertisement object matches with the context information.