System and Method for Generating Personalized Offers Through an Information Gathering System
First Claim
1. A method of generating a personalized offer for a user through an information gathering system disposed on the Internet, the method comprising:
- storing a user profile for each of a plurality of registered users in a profile database associated with the information gathering system;
receiving an information request message at the information gathering system, wherein the information request message is sent in response to the user activating a hyperlink presented on a participating web site, wherein the participating web site is operated independently from the information gathering system and wherein the user activates the hyperlink in order to access an original intended destination distinct from the information gathering system;
determining whether the user is one of the plurality of registered users; and
if the user is one of the plurality of registered users;
retrieving the user profile from the profile database; and
sending a redirection message, wherein the redirection message is personalized according to the profile of the user.
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0 Petitions
Accused Products
Abstract
A method of generating a personalized offer for a user through an information gathering system disposed on the Internet includes storing a plurality of user profiles for a plurality of registered users in a profile database associated with the information gathering system, receiving an information request message at the information gathering system sent in response to the user activating a hyperlink presented on a participating web site, such that the participating web site is operated independently from the information gathering system and where the user activates the hyperlink in order to access an original intended destination distinct from the information gathering system, determining whether the user is one of the plurality of registered users, and retrieving the user profile from the profile database and sending a redirection message if the user is one of the plurality of registered users.
245 Citations
25 Claims
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1. A method of generating a personalized offer for a user through an information gathering system disposed on the Internet, the method comprising:
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storing a user profile for each of a plurality of registered users in a profile database associated with the information gathering system; receiving an information request message at the information gathering system, wherein the information request message is sent in response to the user activating a hyperlink presented on a participating web site, wherein the participating web site is operated independently from the information gathering system and wherein the user activates the hyperlink in order to access an original intended destination distinct from the information gathering system; determining whether the user is one of the plurality of registered users; and if the user is one of the plurality of registered users; retrieving the user profile from the profile database; and sending a redirection message, wherein the redirection message is personalized according to the profile of the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An information gathering system disposed on the Internet and programmed to generate a personalized offer for a user visiting a participating web site, the system comprising:
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a profile server including a profile database storing a plurality of user profiles for a plurality of registered users, wherein each of the user profiles stores demographic information for one of the registered users; and a transaction server communicatively coupled to the profile server, the transaction server configured to receive an information request message associated with the user'"'"'s visit to the participating web site, wherein the participating web site presents a hyperlink linking the participating web site to the information gathering system, wherein the user triggers the information request message by activating the hyperlink in order to access an original desired destination, the transaction server including; a demographics routine to determine whether the user is one of the plurality of registered users; and a redirection routine to send a redirection message personalized according to at least one of the profile of the user, the information request message, or both. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. A method of generating a personalized offer for a user through an information gathering system disposed on the Internet, the method comprising:
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maintaining a plurality of user profiles for a plurality of registered users in a profile database associated with the information gathering system, including; storing demographic information for each of the plurality of registered users, wherein the demographic information stored for at least some of the registered users includes the user'"'"'s address and the user'"'"'s gender; and storing a balance of incentive award points for each of the plurality of registered users, wherein the incentive award points are specific to the information gathering system and wherein the award points are redeemable for a product or service; receiving an information request message at the information gathering system, wherein the request message is sent in response to the user activating a hyperlink presented on a participating web site, wherein the participating web site is operated independently from the information gathering system and wherein the user activates the hyperlink in order to access an original intended destination distinct from the information gathering system; determining whether the user is one of the plurality of registered users; and if the user is one of the plurality of registered users; retrieving the user profile from the profile database; and sending a redirection message, wherein the redirection message is personalized according to the profile of the user and to the information request message; and
wherein the redirection message is one of a web page or a link to a web page operated independently from the information gathering system;if the user is not one of the plurality of registered users; directing the user to the original intended destination. - View Dependent Claims (20)
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21. A method of generating a personalized offer for a user through an information gathering system connected to the Internet, the method comprising:
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storing a user profile for each of a plurality of registered users in a profile database associated with the information gathering system; receiving an information request message at the information gathering system, wherein the information request message is sent in response to the user activating a hyperlink, wherein the user activates the hyperlink in order to access an original intended destination distinct from the information gathering system; determining whether the user is one of the plurality of registered users; and if the user is one of the plurality of registered users; retrieving the user profile from the profile database; personalizing a redirection message according to the profile of the user; and sending the personalized redirection message to the user. - View Dependent Claims (22, 23, 24, 25)
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Specification