System and method for single sign on targeted advertising

• US 20080201731A1
• Filed: 02/15/2007
• Published: 08/21/2008
• Est. Priority Date: 02/15/2007
• Status: Active Grant

• Current Assignee: Sbc Knowledge Ventures, L.P.
• Original Assignee: Sbc Knowledge Ventures, L.P.
• Inventors: Howcroft, Jerald Robert
• Granted Patent: US 8,352,980 B2
• Time in Patent Office: Days
• US Class Current: 725/13
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04L 63/0815 providing single-sign-on or federations
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method is disclosed for sending targeted advertising data, the method including monitoring in a plurality of data communications networks, single sign on (SSO) subscriber event data from a first SSO subscriber end user device and a second SSO subscriber end user device, calculating product interest correlation scores in a plurality of advertising categories for an SSO subscriber advertising profile based on the monitoring SSO subscriber event data, selecting advertising data in at least one of the advertising categories from an advertiser database based on the SSO subscriber advertising profile, selecting a format to deliver the selected advertising data to a third SSO subscriber end user device and sending the targeted advertising data to the third SSO subscriber end user device. A system and a computer program are disclosed for performing the method. A data structure is disclosed for providing an interrelationship between a processor and data structure data.

Claims

1. A method for sending targeted advertising data, comprising:

monitoring in a plurality of data communications networks, single sign on (SSO) subscriber event data from a first SSO subscriber end user device and a second SSO subscriber end user device;

calculating product interest correlation scores in a plurality of advertising categories for SSO subscriber advertising profile data based on the monitoring SSO subscriber event data;

selecting advertising data in at least one of the advertising categories from an advertiser database based on the SSO subscriber advertising profile data;

selecting a format to deliver the selected advertising data to a third SSO subscriber end user device; and

sending the targeted advertising data to the third SSO subscriber end user device.

2. The method of claim 1, wherein the plurality of data communications networks are selected from the group consisting of an internet protocol television network, a voice over internet protocol network, a internet service provider network and a cellular telephone network and wherein the advertising category is one of the group consisting of sports, fashion, business and movies.

3. The method of claim 2 wherein the SSO subscriber event data indicates at least two events from two different platforms selected from the group consisting of selecting a television station, selecting an interactive television menu option, selecting content for an internet protocol (IP) end user device, accessing a resource indicated by a uniform resource indicator (URI), browsing a web site, creating a user profile, carrying out a digital purchase transaction, internet chatting, internet blogging, placing a telephone call, sending an instant message, receiving an instant message, receiving an email, and sending an electronic mail message.

4. The method of claim 1, wherein the first SSO subscriber end user device is selected from the group consisting of a cell phone, personal digital assistant (PDA), lap top computer, stationary personal computer, IPTV remote control, web tablet, laptop computer, pocket PC, a television set capable of receiving IP based video services and mobile IP device, the second SSO subscriber end user device is one selected from a group consisting of a cell phone, personal digital assistant (PDA), lap top computer, stationary personal computer, IPTV remote control, web tablet, laptop computer, pocket PC, a television set capable of receiving IP based video services and mobile IP device, and the third SSO subscriber end user device is one selected from a group consisting of a cell phone, personal digital assistant (PDA), lap top computer, stationary personal computer, IPTV remote control, web tablet, laptop computer, pocket PC, a television set capable of receiving IP based video services and mobile IP device.

5. The method of claim 1, wherein the SSO subscriber advertising profile further comprises a list of products selected by an SSO subscriber associated with the SSO subscriber advertising profile.

6. The method of claim 1, further comprising:

determining a characteristic for the third SSO subscriber end user device; and

adapting an advertising data format for the third SSO subscriber end user device to at least one of the group consisting of audio, video, graphics support, and text fidelity to match the characteristic of the third SSO end user device.

7. The method of claim 1, wherein the third end user device is selected based on device response tendency data from the SSO subscriber advertising profile.

8. The method of claim 1, wherein sending further comprises sending targeted advertising data having a data type selected from the group consisting of image, video, audio, text and icon, wherein the data type is selected based on an SSO end user data type response tendency data from the SSO subscriber advertising profile.

9. The method of claim 1, wherein the SSO end user data is collected from a plurality of different platforms having different SSO subscriber identifiers associated with the SSO end user identifier.

10. A system for sending targeted advertising, the system comprising:

a processor in data communication with a computer readable medium; and

a computer program stored in the computer readable medium for execution by the processor, the computer program comprising instructions to monitor in a plurality of data communications networks, single sign on (SSO) subscriber event data from a first SSO subscriber end user device and a second SSO subscriber end user device, instructions to calculate product interest correlation scores in a plurality of advertising categories for SSO subscriber advertising profile data based on the monitoring SSO subscriber event data, instructions to select advertising data in at least one of the advertising categories from an advertiser database based on the SSO subscriber advertising profile data, instructions to select a format to deliver the selected advertising data to a third SSO subscriber end user device and instructions to send the targeted advertising data to the third SSO subscriber end user device.

11. The system of claim 10, wherein the plurality of data communications networks are selected from the group consisting of an internet protocol television network, a voice over internet protocol network, a internet service provider network and a cellular telephone network and wherein the advertising category is one of the group consisting of sports, fashion, business and movies.

12. The system of claim 11 wherein the SSO subscriber event data indicates at least two events selected from the group consisting of selecting a television station, selecting an interactive television menu option, selecting content for an internet protocol (IP) end user device, accessing a resource indicated by a uniform resource indicator (URI), browsing a web site, creating a user profile, carrying out a digital purchase transaction, internet chatting, internet blogging, placing a telephone call, sending an instant message, receiving an instant message, receiving an email, and sending an electronic mail message.

13. The system of claim 11, wherein the first SSO subscriber end user device is selected from the group consisting of a cell phone, personal digital assistant (PDA), lap top computer, stationary personal computer, IPTV remote control, web tablet, laptop computer, pocket PC, a television set capable of receiving IP based video services and mobile IP device, the second SSO subscriber end user device is one selected from a group consisting of a cell phone, personal digital assistant (PDA), lap top computer, stationary personal computer, IPTV remote control, web tablet, laptop computer, pocket PC, a television set capable of receiving IP based video services and mobile IP device, and the third SSO subscriber end user device is one selected from a group consisting of a cell phone, personal digital assistant (PDA), lap top computer, stationary personal computer, IPTV remote control, web tablet, laptop computer, pocket PC, a television set capable of receiving IP based video services and mobile IP device.

14. The system of claim 10, wherein the SSO subscriber advertising profile further comprises a list of products selected by an SSO subscriber associated with the SSO subscriber advertising profile.

15. The system of claim 10, the computer program further comprising instructions to determine a characteristic for the third SSO subscriber end user device and instructions to adapt an advertising data format for the third SSO subscriber end user device to at least one of the group consisting of audio, video, graphics support, and text fidelity to match the characteristic of the third SSO end user device.

16. The system of claim 10, wherein the third end user device is selected based on device response tendency data from the SSO subscriber advertising profile.

17. The system of claim 10, wherein the instructions to send further comprise instructions to send targeted advertising data having a data type selected from the group consisting of image, video, audio, text and icon, wherein the data type is selected based on an SSO end user data type response tendency data from the SSO subscriber advertising profile.

18. The system of claim 10, wherein the SSO end user data is collected from a plurality of different platforms having different SSO subscriber identifiers associated with the SSO end user identifier.

19. A computer readable medium containing a computer program for execution by a processor useful for sending targeted advertising data, the computer program comprising instructions to monitor in a plurality of data communications networks, single sign on (SSO) subscriber event data from a first SSO subscriber end user device and a second SSO subscriber end user device, instructions to calculate product interest correlation scores in a plurality of advertising categories for SSO subscriber advertising profile data based on the monitoring SSO subscriber event data, instructions to select advertising data in at least one of the advertising categories from an advertiser database based on the SSO subscriber advertising profile data, instructions to select a format to deliver the selected advertising data to a third SSO subscriber end user device and instructions to send the targeted advertising data to the third SSO subscriber end user device.

20. The medium of claim 19, wherein in the computer program, the data communications network is selected from the group consisting of an internet protocol television network, a voice over internet protocol network, an internet service provider network and a cellular telephone network and wherein the advertising category is one of the group consisting of sports, fashion, business and movies.

21. A data structure embedded in a computer readable medium, the data structure comprising:

a first field for storing data indicating a single sign on (SSO) identifier for a plurality of SSO subscriber identifiers; and

a second field for storing data indicating an SSO subscriber advertising profile for the SSO identifier.

22. The data structure of claim 21, further comprising:

a third field for storing data indicating an SSO end user device type response tendency for the SSO identifier.

23. The data structure of claim 22, further comprising:

a fourth field for storing data indicating a data type response tendency for the indicated SSO end user device type.