Systems and methods for channeling client network activity

• US 20080201733A1
• Filed: 12/21/2007
• Published: 08/21/2008
• Est. Priority Date: 12/22/2006
• Status: Abandoned Application

• Current Assignee: Phorm UK Incorporated
• Original Assignee: Phorm UK Incorporated
• Inventors: Roslov, Anton, Ertugrul, Kent
• Application Number:
  US11/963,622
• Publication Number:
  US 20080201733A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

As one example, a system for facilitating a market for channels is provided that enable access to Internet users. The system comprises a channel server including multiple channels, each of which are defined at least in part by an activity profile associated with the channel, where for at least one of the channels, the associated activity profile is satisfiable by a client based upon interaction of the client with multiple different independent websites; a search interface configured to receive an input query and return one or more of the channels as search results in response to the input query; and a channel tool configured to enable portions of the search results to be selected and used to implement a desired channel.

Claims

1. A system for facilitating a market for channels that enable access to Internet users, comprising:

a channel server including multiple channels, each of which are defined at least in part by an activity profile associated with the channel, where for at least one of the channels, the associated activity profile is satisfiable by a client based upon interaction of the client with multiple different independent websites;

a search interface configured to receive an input query and return one or more of the channels as search results in response to the input query; and

a channel tool configured to enable portions of the search results to be selected and used to implement a desired channel.

2. The system of claim 1, where the search results include channels having different usage terms.

3. The system of claim 2, where the search results include a channel having usage terms that make use of the channel available for a fee.

4. The system of claim 3, where the fee is calculated on a cost-per-impression basis in relation to advertising content delivered through the channel.

5. The system of claim 3, where the fee is calculated on a cost-per-click basis in relation to advertising content delivered through the channel.

6. The system of claim 3, where the fee is calculated on a cost-per-action basis in relation to advertising content delivered through the channel.

7. The system of claim 3, wherein the fee is based upon an auction between a plurality of users for use of the channel.

8. The system of claim 2, where the search results include a channel having usage terms that specify the activity profile of the channel is freely viewable and that the channel may be used free of charge.

9. The system of claim 1, further comprising a simulation utility enabling performance estimation of the desired channel prior to implementation.

10. The system of claim 9, where the simulation utility provides an estimated cost of using the desired channel based on usage terms specified for the desired channel.

11. A system for facilitating a market for channels that enable access to Internet users, comprising:

a channel server including multiple channels, each of which are defined at least in part by an activity profile associated with the channel, the channels being configured to be loaded at a client monitor, where the client monitor is configured to passively and dynamically monitor Internet activity of a plurality of clients to determine whether such clients satisfy the activity profiles of the channels, and where for a given activity profile and given client, the client monitor is configured to monitor Internet activity of such client across multiple different unaffiliated websites to determine whether such client satisfies such activity profile; and

a user interface enabling prospective users of the channels to view and select from the multiple channels on the channel server, the user interface including;

a channel display configured to display characteristics and usage terms of each of a plurality of displayed channels, the displayed channels being selected from the multiple channels on the channel server; and

a selector configured to enable a user to select one or more of the displayed channels and thereby implement a desired channel.

12. The system of claim 11, where usage terms for at least one of the displayed channels specifies a fee for implementing the channel.

13. The system of claim 12, where the fee is calculated on a cost-per-impression basis in relation to advertising content delivered through the channel.

14. The system of claim 12, where the fee is calculated on a cost-per-click basis in relation to advertising content delivered through the channel.

15. The system of claim 12, where the fee is calculated on a cost-per-action basis in relation to advertising content delivered through the channel.

16. The system of claim 12, where the fee is determined through an auction between at least two users for a right to implement the channel.

17. The system of claim 11, where usage terms for at least one of the displayed channels specifies a plurality of different fees, wherein each of the plurality of fees is associated with a different use of the channel.

18. The system of claim 17, wherein a first fee of the plurality of different fees is associated with a first use of the channel and a second fee of the plurality of different fees is associated with a second use of the channel, wherein said first use of the channel enables the user to implement the channel to deliver advertising content to at least one client through the channel upon payment of the first fee and wherein said second use of the channel enables the user to edit the channel upon payment of the second fee.

19. The system of claim 11, wherein the user interface further includes an editor to enable the user to edit the channel and assign usage terms to the edited channel, wherein said usage terms include a fee for other users to implement the edited channel to deliver advertising content to clients.

20. A system for monitoring client Internet activity, comprising:

a channel store accessible from a central channel server and having a plurality of stored channels, where each channel specifies behavioral search parameters that correlate to and are triggered by specified Internet browsing activity of a client device; and

a channel interface operatively coupled with the channel server and operable as a front-end user interface to provide an electronic channel marketplace that enables participants to;

view information about the stored channels;

transact for rights to use one or more of the stored channels;

specify behavioral search parameters in order to create new channels or modify stored channels; and

activate a desired channel, whereupon the system is configured to distribute the desired channel to each of a plurality of distributed monitoring domains that are associated with multiple different Internet Service Providers and that are each configured to monitor Internet browsing activity of a plurality of client devices to identify triggering of the desired channel.

21. The system of claim 20, wherein the electronic channel marketplace enables participants to transact for the rights to use said one or more of the channels by facilitating a financial transaction by way of an auction between two or more participants.

22. The system of claim 20, wherein the rights to use said one or more of the channels includes the right to activate the desired channel.

23. The system of claim 20, wherein the rights to use said one or more of the channels includes the right to modify said one or more of the channels.