SYSTEM AND METHOD FOR DISSEMINATING ADVERTISEMENTS BY PRESENCE INFORMATION
First Claim
1. A method for disseminating advertisements by presence information, comprising:
- subscribing to, by a watcher, the presence information of a presentity;
publishing, by the presentity, the presence information with advertisement information and a presentity ID to a presence server;
notifying, by the presence server, the watcher of the presence information with the presentity ID;
sending, by the watcher, the presentity ID to an advertisement server; and
recording, by the advertisement server, the presentity ID.
1 Assignment
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Accused Products
Abstract
The present invention discloses a method, a system, and an advertisement server for disseminating advertisements by means of presence information, so as to solve the problem that the advertisement dissemination by means of a presence system can not be recorded effectively in the prior art. The method disclosed in the present invention comprises: subscribing to, by the watcher, the presence information of the presentity; publishing, by the presentity, the presence information with advertisement information and presentity ID to the presence server; notifying, by the presence server, the watcher of the presence information with presentity ID; sending, by the watcher, the presentity ID to the advertisement server; and, recording, by the advertisement server, the presentity ID. Because the advertisement server records the presentity ID, it knows how the watcher obtains the advertisement, and thereby can record the advertisement dissemination effectively.
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Citations
20 Claims
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1. A method for disseminating advertisements by presence information, comprising:
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subscribing to, by a watcher, the presence information of a presentity; publishing, by the presentity, the presence information with advertisement information and a presentity ID to a presence server; notifying, by the presence server, the watcher of the presence information with the presentity ID; sending, by the watcher, the presentity ID to an advertisement server; and recording, by the advertisement server, the presentity ID. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for disseminating advertisements by means of presence information, comprising:
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subscribing to, by an advertisement server, the presence information of a presentity; publishing, by the presentity, the presence information to a presence server; notifying, by the presence server, the advertisement server of the presence information that meets filtering rules preset by the advertisement server; and choosing, by the advertisement server, the advertisement that meets preset sending rules according to categorizing rules and the presence information, and distributing the advertisement to the presentity. - View Dependent Claims (11)
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12. A system for disseminating advertisements by means of presence information, comprising:
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a first subscribing unit, which is arranged in a watcher, adapted to enable the watcher to subscribe to the presence information of a presentity; a publishing unit, which is arranged in the presentity, adapted to enable the presentity to publish the presence information with advertisement information and a presentity ID to a presence server; a notifying unit, which is arranged in the presence server, adapted to enable the presence server to notify the watcher of the presence information with the presentity ID; a sending unit, which is arranged in the watcher, adapted to enable the watcher to send the presentity ID to an advertisement server; and a recording unit, which is arranged in the advertisement server, adapted to record the presentity ID sent from the watcher to the advertisement server. - View Dependent Claims (13, 14, 15, 16)
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17. A system for disseminating advertisements by means of presence information, comprising:
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a subscribing unit, which is arranged in an advertisement server, adapted to enable the advertisement server to subscribe to the presence information of a presentity; an advertisement sending unit, which is arranged in the advertisement server, adapted to enable the advertisement server to choose the advertisement that meets preset sending rules according to categorizing rules and the presence information and send the advertisement to the presentity; a publishing unit, which is arranged in the presentity, adapted to enable the presentity to publish the presence information to a presence server; and a notifying unit, which is arranged in the presence server, adapted to enable the presence server to notify the advertisement server of the presence information that meets filtering rules preset by the advertisement server.
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18. An advertisement server for disseminating advertisements by means of presence information, comprising:
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a subscribing unit, adapted to enable an advertisement server to subscribe to the presence information of a presentity; a matching unit, adapted to enable the advertisement server to match a presentity ID sent from a watcher to a presentity ID notified by a presence server, and record a result; and a recording unit, adapted to record the presentity ID sent from the watcher to the advertisement server. - View Dependent Claims (19)
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20. An advertisement server for disseminating advertisements by means of presence information, comprising:
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a subscribing unit, adapted to enable an advertisement server to subscribe to the presence information of a presentity; and an advertisement sending unit, adapted to enable the advertisement server to choose the advertisement that meets preset sending rules according to categorizing rules and the presence information and send the advertisement to the presentity.
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Specification