TITLE MATERIALS EMBEDDED WITHIN MEDIA FORMATS AND RELATED APPLICATIONS

• US 20080205850A1
• Filed: 11/15/2007
• Published: 08/28/2008
• Est. Priority Date: 11/15/2006
• Status: Active Grant

• Current Assignee: API Market, Inc.
• Original Assignee: Navio Systems, Inc.
• Inventors: Collins, Kevin, Ginter, Karl, Clark, Alex F., Roever, Stefan, Wray, Kevin
• Granted Patent: US 10,192,234 B2
• Time in Patent Office: Days
• US Class Current: 386/95
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Methods and apparatus are described for enabling actionable content by embedding title materials corresponding to digital bearer instruments in digital media.

Claims

1. A computer-implemented method for facilitating a transaction involving redemption of a right represented by a digital bearer instrument, comprising:

facilitating presentation of a representation of digital content to a user, the representation of digital content being derived from a digital object characterized by a media format, the digital object having title materials embedded therein corresponding to the digital bearer instrument, the title materials being embedded in the digital object such that processing of the digital object by a process configured to recognize the media format is not inhibited even where the process is unable to recognize the title materials, and wherein the title materials are configured such that interaction with the representation of the digital content by the user results in initiation of the transaction.

2. The method of claim 1 wherein the media format comprises one or more of a text format, an audio format, a video format, an image format, or an animation format.

3. The method of claim 1 wherein the presentation of the representation of the digital content involves streaming of the digital content.

4. The method of claim 1 wherein the media format is extensible, and wherein the title materials are embedded in an extension to the digital object.

5. The method of claim 1 wherein the media format includes a feature characterized by a first purpose unrelated to the title materials, and wherein the title materials are embedded in the digital object using the feature.

6. The method of claim 1 wherein the media format defines an end of a file, and wherein the title materials are embedded in the digital object by appending the title materials to the end of the file of the digital object.

7. The method of claim 1 wherein the digital content comprises an advertisement and the right corresponds to an offer relating to the advertisement, and wherein selection of the advertisement by the user initiates acceptance of the offer.

8. The method of claim 1 further comprising facilitating storage of the digital object by the user for later redemption of the right.

9. A computer-implemented method for facilitating a transaction involving redemption of a right represented by a digital bearer instrument, comprising:

embedding title materials corresponding to the digital bearer instrument in a digital object characterized by a media format such that processing of the digital object by a process configured to recognize the media format is not inhibited even where the process is unable to recognize the title materials, the digital object corresponding to digital content and being configured to enable presentation of a representation of the digital content; and

facilitating redemption of the right in response to interaction by a user with the representation of the digital content.

10. The method of claim 9 wherein the media format comprises one or more of a text format, an audio format, a video format, an image format, or an animation format.

11. The method of claim 9 further comprising transmitting the digital content to the user.

12. The method of claim 11 wherein transmitting the digital content to the user involves streaming of the digital content.

13. The method of claim 9 wherein the media format is extensible, and wherein embedding the title materials in the digital object comprises embedding the title materials in an extension to the digital object.

14. The method of claim 9 wherein the media format includes a feature characterized by a first purpose unrelated to the title materials, and wherein embedding the title materials in the digital object comprises embedding the title materials in the digital object using the feature.

15. The method of claim 9 wherein the media format defines an end of a file, and wherein embedding the title materials in the digital object comprises appending the title materials to the end of the file of the digital object.

16. The method of claim 9 wherein the digital content comprises an advertisement and the right corresponds to an offer relating to the advertisement, and wherein facilitating redemption of the right comprises initiating acceptance of the offer in response to selection of the advertisement by the user.

17. A computer-readable medium having a digital object stored therein, the digital object corresponding to digital content and being configured in accordance with a media format to enable presentation of a representation of the digital content, the digital object further having title materials embedded therein corresponding to a digital bearer instrument representing a right, the title materials being embedded in the digital object such that processing of the digital object by a process configured to recognize the media format is not inhibited even where the process is unable to recognize the title materials, and wherein the title materials are configured such that interaction with the representation of the digital content by a user results in initiation of a transaction involving redemption of the right.

18. The computer-readable medium of claim 17 wherein the media format comprises one or more of a text format, an audio format, a video format, an image format, or an animation format.

20. The computer-readable medium of claim 17 wherein the media format is extensible, and wherein the title materials are embedded in an extension to the digital object.

21. The computer-readable medium of claim 17 wherein the media format includes a feature characterized by a first purpose unrelated to the title materials, and wherein the title materials are embedded in the digital object using the feature.

22. The computer-readable medium of claim 17 wherein the media format defines an end of a file, and wherein the title materials are embedded in the digital object by appending the title materials to the end of the file of the digital object.

23. The computer-readable medium of claim 17 wherein the digital content comprises an advertisement and the right corresponds to an offer relating to the advertisement, and wherein and wherein the title materials are configured such that selection of the advertisement by the user initiates acceptance of the offer.

24. A system for facilitating a transaction involving redemption of a right represented by a digital bearer instrument, the system comprising at least one computing device configured to:

embed title materials corresponding to the digital bearer instrument in a digital object characterized by a media format such that processing of the digital object by a process configured to recognize the media format is not inhibited even where the process is unable to recognize the title materials, the digital object corresponding to digital content and being configured to enable presentation of a representation of the digital content; and

facilitate redemption of the right in response to interaction by a user with the representation of the digital content.

25. The system of claim 24 wherein the media format comprises one or more of a text format, an audio format, a video format, an image format, or an animation format.

26. The system of claim 24 wherein the at least one computing device is further configured to transmit the digital content to the user.

27. The system of claim 26 wherein the at least one computing device is further configured to transmit the digital content by streaming the digital content.

28. The system of claim 24 wherein the media format is extensible, and wherein the at least one computing device is configured to embed the title materials in the digital object by embedding the title materials in an extension to the digital object.

29. The system of claim 24 wherein the media format includes a feature characterized by a first purpose unrelated to the title materials, and wherein the at least one computing device is configured to embed the title materials in the digital object by embedding the title materials in the digital object using the feature.

30. The system of claim 24 wherein the media format defines an end of a file, and wherein the at least one computing device is configured to embed the title materials in the digital object by appending the title materials to the end of the file of the digital object.

31. The system of claim 24 wherein the digital content comprises an advertisement and the right corresponds to an offer relating to the advertisement, and wherein the at least one computing device is configured to facilitate redemption of the right by initiating acceptance of the offer in response to selection of the advertisement by the user.