MARKETING MESSAGES IN MOBILE COMMERCE

• US 20080207234A1
• Filed: 07/30/2007
• Published: 08/28/2008
• Est. Priority Date: 02/22/2007
• Status: Abandoned Application

• Current Assignee: First Data Corporation (Fiserv Incorporated)
• Original Assignee: First Data Corporation (Fiserv Incorporated)
• Inventors: Arthur, Steven E., Owen, Sarah, VanDeburg, Theodore, Toomer, Christopher L.
• Application Number:
  US11/830,409
• Publication Number:
  US 20080207234A1
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/227 characterised in that multiple accounts are available, e.g. to the payer
• CPC Class Codes: G06Q 20/322 Aspects of commerce using mobile devices [M-devices]
• CPC Class Codes: G06Q 20/3255 using mobile network messaging services for payment, e.g. SMS
• CPC Class Codes: G06Q 20/326 Payment applications installed on the mobile devices
• CPC Class Codes: G06Q 20/3278 RFID or NFC payments by means of M-devices
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G07F 17/16 for devices exhibiting advertisements, announcements, pictures or the like

Abstract

Methods, systems, and machine-readable media are disclosed for providing marketing messages to a mobile device. According to one embodiment, a method of providing one or more marketing messages to a mobile device in a mobile commerce system can comprise receiving at a mobile wallet server a set of information from an acquirer system. The set of information can identify one or more marketing offers. One or more marketing messages can be generated by the mobile wallet server based on the set of information identifying the one or more marketing offers. For example, the marketing messages can comprise Short Message Service (SMS) messages, email messages, or other types of messages. Each of the one or more marketing messages can be sent from the mobile wallet server to one or more mobile devices.

Claims

1. A method of providing one or more marketing messages to a mobile device in a mobile commerce system, the method comprising:

receiving at a mobile wallet server a set of information from an acquirer system, the set of information identifying one or more marketing offers;

generating at the mobile wallet server one or more marketing messages based on the set of information identifying the one or more marketing offers; and

sending each of the one or more marketing messages from the mobile wallet server to one or more mobile devices.

2. The method of claim 1, further comprising:

generating with the acquirer system the set of information identifying the one or more marketing offers; and

sending the set of information identifying the one or more marketing offers to the mobile wallet server.

3. The method of claim 2, wherein generating the set of information identifying the one or more marketing offers is based on a selection of one or more predefined marketing offers.

4. The method of claim 2, wherein generating the set of information identifying the one or more marketing offers is based on information provided to the acquirer system from a marketing entity.

5. The method of claim 2, wherein generating the set of information identifying the one or more marketing offers comprises determining with the acquirer system one or more recipients for the marketing offers.

6. The method of claim 5, wherein determining one or more recipients for the marketing offers is based at least in part on a preference information for the one or more recipients.

7. The method of claim 1, wherein generating the set of information identifying the one or more marketing offers comprises determining with the mobile wallet server one or more recipients for the marketing offers.

8. The method of claim 7, wherein determining one or more recipients for the marketing offers is based at least in part on the set of information identifying the one or more marketing offers.

9. The method of claim 7, wherein determining one or more recipients for the marketing offers is based at least in part on a preference information for the one or more recipients.

10. The method of claim 1, wherein the one or more marketing messages comprise Short Message Service (SMS) messages.

11. The method of claim 1, wherein the one or more marketing messages comprise email messages.

12. A system comprising:

a wireless communications network;

a plurality of mobile devices communicatively coupled with the wireless communications network, each mobile device adapted to execute a mobile wallet application;

an acquirer system adapted to generate a set of information identifying one or more marketing offers; and

a mobile wallet server communicatively coupled with the wireless communications network and the acquirer system, the mobile wallet server adapted to receive the set of information identifying the one or more marketing offers from the acquirer system, generate one or more marketing messages based on the set of information identifying the one or more marketing offers, and send each of the one or more marketing messages to the mobile wallet application of one or more mobile devices via the wireless communications network.

13. The system of claim 12, wherein the acquirer system generates the set of information identifying the one or more marketing offers based on a selection of one or more predefined marketing offers.

14. The system of claim 13, wherein the acquirer system generates the set of information identifying the one or more marketing offers based on information provided to the acquirer system from a marketing entity.

15. The system of claim 12, wherein the acquirer system is further adapted to determine one or more recipients for the marketing offers.

16. The system of claim 15, wherein the acquirer system is adapted to determine one or more recipients for the marketing offers based at least in part on a preference information for the one or more recipients.

17. The system of claim 12, wherein the mobile wallet server is further adapted to determine one or more recipients for the marketing offers.

18. The system of claim 17, wherein the mobile wallet server is adapted to determine one or more recipients for the marketing offers based at least in part on the set of information identifying the one or more marketing offers.

19. The system of claim 17, wherein the mobile wallet server is adapted to determine one or more recipients for the marketing offers based at least in part on a preference information for the one or more recipients.

20. The system of claim 12, wherein the one or more marketing messages comprise Short Message Service (SMS) messages.

21. The system of claim 12, wherein the one or more marketing messages comprise email messages.

22. The system of claim 12, wherein the wireless communications network comprises a cellular network.

23. A machine-readable medium having stored thereon a series of instruction which, when executed by a processor, causes the process to provide one or more marketing messages to a mobile device by:

receiving at a mobile wallet server a set of information from an acquirer system, the set of information identifying one or more marketing offers;

generating at the mobile wallet server one or more marketing messages based on the set of information identifying the one or more marketing offers; and

sending each of the one or more marketing messages from the mobile wallet server to one or more mobile devices.

24. The machine-readable medium of claim 23, further comprising:

generating with the acquirer system the set of information identifying the one or more marketing offers; and

sending the set of information identifying the one or more marketing offers to the mobile wallet server.

25. The machine-readable medium of claim 24, wherein generating the set of information identifying the one or more marketing offers is based on a selection of one or more predefined marketing offers.

26. The machine-readable medium of claim 24, wherein generating the set of information identifying the one or more marketing offers is based on information provided to the acquirer system from a marketing entity.

27. The machine-readable medium of claim 24, wherein generating the set of information identifying the one or more marketing offers comprises determining with the acquirer system one or more recipients for the marketing offers.

28. The machine-readable medium of claim 27, wherein determining one or more recipients for the marketing offers is based at least in part on a preference information for the one or more recipients.

29. The machine-readable medium of claim 23, wherein generating the set of information identifying the one or more marketing offers comprises determining with the mobile wallet server one or more recipients for the marketing offers.

30. The machine-readable medium of claim 29, wherein determining one or more recipients for the marketing offers is based at least in part on the set of information identifying the one or more marketing offers.

31. The machine-readable medium of claim 29, wherein determining one or more recipients for the marketing offers is based at least in part on a preference information for the one or more recipients.

32. The machine-readable medium of claim 23, wherein the one or more marketing messages comprise Short Message Service (SMS) messages.

33. The machine-readable medium of claim 23, wherein the one or more marketing messages comprise email messages.