Integration of Multiple Consumer Communications
19 Assignments
0 Petitions
Accused Products
Abstract
A system, computer program product and method including delivering an initial promotion to a customer, determining a status of the initial promotion delivered, selecting a related promotion based on the status of the initial promotion determined, and delivering the related promotion to the customer. The related promotion is selected based on the status of the initial promotion determined by selecting a predetermined related promotion associated with the status of the initial promotion determined. Moreover, the initial and related promotions may be delivered through an electronic or hard delivery medium, and the status of the initial promotion delivered may be determined by determining a status of the initial promotion based on electronic feedback from the customer or based on predetermined status criteria assigned to the initial promotion. Promotions may be delivered primarily through an effective delivery medium for a particular customer which is determined by applying a predetermined effectiveness criteria which includes one of determining the number of occurrences of a predetermined status within a delivery medium and determining the frequency of the customer'"'"'s use of the delivery medium.
52 Citations
127 Claims
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1-25. -25. (canceled)
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26. A computer implemented method comprising:
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delivering a plurality of promotions to a customer through a plurality of delivery mediums; determining a status of each promotion delivered; determining an effective medium for the customer based on the status of each promotion delivered; and delivering promotions to said customer primarily through the effective medium determined. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 87, 119, 120, 121, 125)
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44. A system associated with a retail store, comprising:
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a memory device having embodied therein, data related to promotions; and a processor in communication with said memory device, said processor configured to; store in said memory a status criteria associated with an initial promotion; store in said memory at least a first status value associated with said status criteria and a second status value associated with said status criteria, said first status value indicating acceptance of said promotion, and said second status value indicating rejection of said promotion; deliver said initial promotion to a customer; determining a status of said initial promotion delivered to said customer using said status criteria; select a related promotion based on said status of said initial promotion delivered to said customer; and deliver said related promotion to said customer. - View Dependent Claims (45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 126)
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69-85. -85. (canceled)
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86. A system associated with a retail store, comprising:
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a memory device having embodied therein, data related to promotions; a status criteria associated with an initial promotion stored in said memory device; at least a first status value associated with said status criteria and a second status value associated with said status criteria stored in said memory device, said first status value indicating acceptance of said promotion, and said second status value indicating rejection of said promotion; and a processor in communication with said memory device, said processor configured to; deliver said initial promotion to a customer; determine a status of the initial promotion delivered to said customer by monitoring customer transactions at a point of sale (POS) and applying said status criteria to customer transaction data from said customer transactions for said customer; select a related promotion based on said status of said initial promotion delivered to said customer; and deliver said related promotion to said customer. - View Dependent Claims (122, 123, 124, 127)
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88-118. -118. (canceled)
Specification