METHOD AND SYSTEM FOR EVALUATING CUSTOMERS OF A FINANCIAL INSTITUTION USING CUSTOMER RELATIONSHIP VALUE TAGS
First Claim
1. A computer-implemented method comprising:
- determining present and future values for a plurality of customers of a financial institution, the present values characterizing a current value of a customer to the financial institution, the future values characterizing a forecasted value of a customer to the financial institution;
segmenting the plurality of customers into a set of groups based on the determined values;
first modeling each of a first subset of the set of groups using acquisition decision processes of the financial institution;
second modeling each of a second subset of the set of groups using value-based decision processes of the financial institution; and
characterizing performance of the acquisition decision processes and the value-based decision processes based on the first and second modeling.
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Abstract
A computerized method and system for evaluating customers of a financial institution using customer relationship value tags associated customer treatment actions includes automatically analyzing information about a customer from a database of the financial institution by a customer assessment engine using a predefined statistical model to assess the value of the customer to the financial institution. At least one customer treatment action associated with the assessed value is identified by the assessment engine, and the assessment engine marks a file associated with the customer with a mark representing the assessed value and the associated customer treatment action. The marked file is then accessed by other financial systems of the financial institution, or by customer representatives of the financial institution, and the associated customer treatment action is implemented by such systems or representatives in dealing with the customer.
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Citations
20 Claims
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1. A computer-implemented method comprising:
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determining present and future values for a plurality of customers of a financial institution, the present values characterizing a current value of a customer to the financial institution, the future values characterizing a forecasted value of a customer to the financial institution; segmenting the plurality of customers into a set of groups based on the determined values; first modeling each of a first subset of the set of groups using acquisition decision processes of the financial institution; second modeling each of a second subset of the set of groups using value-based decision processes of the financial institution; and characterizing performance of the acquisition decision processes and the value-based decision processes based on the first and second modeling. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer program product tangibly embodied on computer storage media comprising instructions to execute operations comprising:
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determining present and future values for a plurality of customers of a financial institution, the present values characterizing a current value of a customer to the financial institution, the future values characterizing a forecasted value of a customer to the financial institution; segmenting the plurality of customers into a set of groups based on the determined values; first modeling each of a first subset of the set of groups using acquisition decision processes of the financial institution; second modeling each of a second subset of the set of groups using value-based decision processes of the financial institution; and characterizing performance of the acquisition decision processes and the value-based decision processes based on the first and second modeling. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer-implemented method comprising:
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accessing a remote database to obtain a value tag characterizing a first value for a customer of a financial institution, the first value being based on an assessed value for the customer less transaction costs associated with products of the financial institution held by the customer; associating the customer with at least one customer treatment action based on the value tag; and initiating the at least one customer treatment action. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification