ADVERTISEMENT PLANNING AND PAYMENT IN A VIRTUAL UNIVERSE (VU)

• US 20080208685A1
• Filed: 02/27/2007
• Published: 08/28/2008
• Est. Priority Date: 02/27/2007
• Status: Active Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: O'Connell, Brian M., Pickover, Clifford A., Hamilton, Rick A., Walker, Keith R.
• Application Number:
  US11/679,715
• Publication Number:
  US 20080208685A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

the present invention provides an approach for planning and paying for advertisements in a VU. Specifically, under the present invention, it is first determined which sections of a region of the VU (referred to herein as “portions” or the VU), and which avatars are most viewed. This data is the analyzed to plan and place advertisements. Once advertisements are placed, users coupled be compensated based on the frequency, time, etc. that associated advertisements are viewed.

Claims

1. A method of planning and paying for advertisements in a virtual universe (VU), comprising:

identifying portions of the VU and avatars in the VU that are most viewed;

planning a placement of advertisements in the VU based on the identifying; and

establishing a compensation plan based on a viewing of the advertisements.

2. The method of claim 1, the identifying comprising tracking a quantity of texture renderings, a duration, and a distance that each portion and avatar in the VU is being viewed.

3. The method of claim 1, the planning comprising at least one of the following:

identifying users corresponding to the most viewed avatars and portions for proposed advertisement deals;

identifying locations in the VU for placement of advertisements; and

determining an appropriate size of the advertisements.

4. The method of claim 1, the compensation plan being based on at least one of the following:

a quantity of times each of the advertisements has been viewed;

a duration that each of the advertisements has been viewed;

a distance from which each of the advertisements has been viewed; and

a quantity of users that have viewed each of the advertisements.

5. The method of claim 1, further comprising placing advertisements in the VU based on the planning.

6. The method of claim 5, the placing comprising at least one of the following:

associating advertisements with the most viewed avatars; and

associating advertisements with the most viewed portions of the VU.

7. The method of claim 1, the compensation plan comprising at least one of the following:

a provision of credits associated with the VU; and

a provision of compensation outside of the VU.

8. A system of planning and paying for advertisements in a virtual universe (VU), comprising:

a module for identifying portions of the VU and avatars in the VU that are most viewed;

a module for planning a placement of advertisements in the VU based on the portions and the avatars;

a module for placing the advertisements based o the placement; and

a module for establishing a compensation plan based on a viewing of the advertisements.

9. The system of claim 8, the module for identifying being configured to track a quantity of texture renderings, a duration, and a distance that each portion and avatar in the VU is being viewed.

10. The system of claim 8, the module for planning being configured to:

identifying users corresponding to the most viewed avatars and portions for proposed advertisement deals;

identifying locations in the VU for placement of advertisements; and

determining an appropriate size of the advertisements.

11. The system of claim 8, the compensation plan being based on at least one of the following:

a quantity of times each of the advertisements has been viewed;

a duration that each of the advertisements has been viewed;

a distance from which each of the advertisements has been viewed; and

a quantity of users that have viewed each of the advertisements.

12. The system of claim 8, the module for placing being configured to:

associate advertisements with the most viewed avatars; and

associate advertisements with the most viewed portions of the VU.

13. The system of claim 8, the compensation plan comprising at least one of the following:

a provision of credits associated with the VU; and

a provision of compensation outside of the VU.

14. A program product stored on a computer readable medium for planning and paying for advertisements in a virtual universe (VU), the computer readable medium comprising program code for causing a computer system to:

identify portions of the VU and avatars in the VU that are most viewed;

plan a placement of advertisements in the VU based on the portions and the avatars; and

establish a compensation plan based on a viewing of the advertisements.

15. The program product of claim 14, the computer readable medium further comprising program code for causing the computer system to track a quantity of texture renderings, a duration, and a distance that each portion and avatar in the VU is being viewed.

16. The program product of claim 14, the computer readable medium further comprising program code for causing the computer system to:

identifying users corresponding to the most viewed avatars and portions for proposed advertisement deals;

identifying locations in the VU for placement of advertisements; and

determining an appropriate size of the advertisements.

17. The program product of claim 14, the compensation plan being based on at least one of the following:

a quantity of times each of the advertisements has been viewed;

a duration that each of the advertisements has been viewed;

a distance from which each of the advertisements has been viewed; and

a quantity of users that have viewed each of the advertisements.

18. The program product of claim 14, the computer readable medium further comprising program code for causing the computer system to place advertisements in the VU based on the placement.

19. The program product of claim 18, the computer readable medium further comprising program code for causing the computer system to:

associate advertisements with the most viewed avatars; and

associate advertisements with the most viewed portions of the VU.

20. The program product of claim 14, the compensation plan comprising at least one of the following:

a provision of credits associated with the VU; and

a provision of compensation outside of the VU.

21. A method for deploying a system for planning and paying for advertisements in a virtual universe (VU), comprising:

providing a computer infrastructure being operable to;

identify portions of the VU and avatars in the VU that are most viewed;

plan a placement of advertisements in the VU based on the portions and the avatars; and

establish a compensation plan based on a viewing of the advertisements.