ADVERTISEMENT SYSTEM USING MASH-UP MAP AND METHOD THEREOF

• US 20080208690A1
• Filed: 02/26/2008
• Published: 08/28/2008
• Est. Priority Date: 02/27/2007
• Status: Active Grant

• Current Assignee: Naver Corporation
• Original Assignee: NHN Corporation
• Inventors: Lim, Seung Phill
• Granted Patent: US 8,126,770 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/202 Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A map advertisement system and method by using a mash-up map advertisement is provided, which can operate various advertisement cost billing policies. The map advertisement system includes an advertisement management unit for generating an advertisement layer and an identifier of the advertisement layer based on advertisement information including geographic location information received from an advertiser terminal; a base map providing unit for providing a base map layer capable of providing geographical information through on-line; and a mash-up map advertisement unit for generating mash-up map data by mixing the advertisement layer with the base map layer based on the geographic location information, wherein the advertisement layer identifier includes at least one information element related to an advertisement exposure on the advertisement layer.

Claims

1. A map advertisement system comprising:

means for generating an advertisement layer and an identifier of the advertisement layer, said identifier being indicative of at least a portion of advertisement information including geographic location of interest received from an advertiser;

means for providing a base map layer, said base map layer being indicative of geographic information; and

means for generating mash-up map data by combining at least a portion of said advertisement layer with at least a portion of said base map layer based on said geographic location of interest,

wherein said identifier including a plurality of information elements, said plurality of information elements include at least one information element associated with an advertisement exposure on said advertisement layer.

2. The map advertisement system of claim 1, wherein the plurality of information elements including at least one information element associated with at least one of a number of advertisement exposures, a number of advertisement clicks, and a number of advertisement prints.

3. The map advertisement system of claim 2, wherein the means for generating the advertisement layer and the identifier of the advertisement layer monitoring at least one of the number of advertisement exposures, the number of advertisement clicks, and the number of advertisement prints by using the identifier of said advertisement layer.

4. The map advertisement system of claim 3, wherein the means for generating the advertisement layer and the identifier of the advertisement layer includes:

an advertisement registration server for providing an input means of the advertisement information and registering the advertisement information;

an advertisement tracking server for monitoring an advertisement status by using the identifier of said advertisement layer; and

an advertisement management server for generating the advertisement layer and the identifier of said advertisement layer and managing the advertisement registration server and the advertisement tracking server.

5. The map advertisement system of claim 4, wherein the means for generating the advertisement layer and the identifier of the advertisement layer further includes:

an advertisement confirmation unit for providing confirmation of the advertisement monitoring status to the advertiser terminal.

6. The map advertisement system of claim 1, wherein said means for providing the base map layer including:

a base map server for storing and providing base map layer data which is divided into a plurality of partial area information; and

an open API (Application Program Interface) server for providing an open API that supports use of the base map layer data.

7. The map advertisement system of claim 6, wherein the mash-up map data being generated based on the open API.

8. The map advertisement system of claim 7, wherein said open API server providing the open API for posting the mash-up map data on other web sites and a key of the open API.

9. The map advertisement system of claim 8, wherein the identifier of said advertisement layer including the key of the open API.

10. The map advertisement system of claim 1, wherein the means for generating mash-up map data supporting “

posting”

function of the mash-up map data to an internal or external web site; and

the identifier of said advertisement layer including an information element associated with the advertisement exposure in the mash-up map data which is posted to the internal or external web site.

11. A map advertisement method comprising:

receiving advertisement information from an advertiser, said advertisement information including geographic location of interest;

allowing said advertiser to select an advertisement billing method;

generating an advertisement layer and an identifier of the advertisement layer, said identifier being indicative of at least a portion of said received advertisement information including said geographic location of interest;

generating mash-up map advertisement data by combining at least a portion of said advertisement layer with at least a portion of a base map layer based on said geographic location of interest; and

charging an account of said advertiser by using said selected advertisement billing method and said identifier of said advertisement layer.

12. The map advertisement method of claim 11, wherein the account of said advertiser being charged based on at least one of a number of advertisement exposures, a number of advertisement clicks, a number of advertisement prints, and a number of advertisement posts.

13. The map advertisement method of claim 12, wherein the identifier of said advertisement layer including a plurality of information elements, said plurality of information element including at least one information element related to a base map and at least one information element related to the advertisement billing method.

14. The map advertisement method of claim 12, wherein the step of performing the advertisement billing including:

monitoring an advertisement exposure when the mash-up map data are requested;

wherein the monitoring is carried out with respect to at least one of the number of advertisement exposures, the number of advertisement clicks, the number of advertisement posts, and the number of advertisement prints.

15. The map advertisement method of claim 14, wherein the step of performing the advertisement billing further including:

calculating advertisement costs by matching the result of monitoring with the identifier of said advertisement layer.

16. The map advertisement method of claim 11, wherein the mash-up map data being generated by using an open API (Application Program Interface) for supporting “

posting”

function performed by other web sites.

17. The map advertisement method of claim 16, further comprising:

assigning an open API key to the mash-up map data including the open API,

wherein the identifier of said advertisement layer further includes an information element related to the open API.

18. A computer-readable recording medium wherein a data structure for a map advertisement is recorded, the computer-readable recording medium comprising:

a base map layer structure including a plurality of partial area information divided to provide geographical information; and

an advertisement layer structure, displaced on the base map layer, identified by an advertisement layer identifier including information elements related to the base map layer and information elements related to an advertisement exposure.

19. The computer-readable recording medium of claim 18, wherein the information elements related to the advertisement exposure including at least one of a number of advertisement exposures, a number of advertisement clicks, a number of advertisement prints, and a number of advertisement posts.

20. The computer-readable recording medium of claim 18, wherein the base map layer structure and the advertisement layer structure being configured to be used with an API (Application Program Interface) disclosed to an outside.