METHOD AND APPRATUS FOR EVALUATING VISITORS TO A WEB SERVER
First Claim
1. A method of assigning value to an element contributing to the success of a website, comprising:
- identifying a plurality of elements in a series;
identifying a success value associated with the series; and
assigning a fraction of the success value to each element in the series.
7 Assignments
0 Petitions
Accused Products
Abstract
Different web pages on a web server are associated with different qualification profiles, each of which is assigned a value by the web-site proprietor. Traffic data hits at the web-site are analyzed to determine which web pages the visitor viewed on the web server. Each qualifying visitor is thereafter associated with a qualification profile and a corresponding value. In another aspect of the invention, visitors arriving as a result of an advertisement on a remote web-site are tracked. The web-site proprietor is consequently able to determine a return on advertising investment based on the value of visitors brought to the site by the tracked advertisement.
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Citations
25 Claims
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1. A method of assigning value to an element contributing to the success of a website, comprising:
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identifying a plurality of elements in a series; identifying a success value associated with the series; and assigning a fraction of the success value to each element in the series. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer program product for assigning value to an element contributing to the success of a website, comprising:
- a computer-readable medium; and
computer program code, encoded on the medium, for;identifying a plurality of elements in a series; identifying a success value associated with the series; and assigning a fraction of the success value to each element in the series. - View Dependent Claims (16, 17, 18, 19, 20, 21)
- a computer-readable medium; and
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22. A system for assigning value to an element contributing to the success of a website, comprising:
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a data collection server for identifying a plurality of elements in a series; and an analysis module for identifying a success value associated with the series and assigning a fraction of the success value to each element in the series. - View Dependent Claims (23, 24, 25)
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Specification