System and method for targeted healthcare messaging

• US 20080208986A1
• Filed: 02/27/2007
• Published: 08/28/2008
• Est. Priority Date: 02/27/2007
• Status: Active Grant

• Current Assignee: Digital Pharmacist, Inc.
• Original Assignee: TeleManager Technologies, Inc. (Digital Pharmacist, Inc.)
• Inventors: Kobylevsky, Paul, Gurovich, Valery
• Granted Patent: US 8,738,393 B2
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06Q 10/10 Office automation; Time management

Abstract

A system and method for targeted pharmaceutical messaging is provided. The system includes a central targeted messaging server for receiving targeted advertisements or messages from a plurality of data sources, a notification database for storing the targeted messages and associated, pre-defined criteria, and a web server which can communicate with a plurality of message requesters to receive requests for targeted messages and to convey same to the plurality of message requesters. A customized web site could be provided for allowing vendors (e.g., pharmaceutical companies, etc.) to upload targeted message text files and/or voice files to the system of the present invention. In response to prescription-related activity, requests for targeted messages are transmitted by the plurality of message requesters to the system of the present invention. The targeted messaging server queries the notification database to identify a matching targeted message, and responds with the location of a matching targeted message text and/or voice file. The matching targeted message can then be transmitted and conveyed to the recipient.

Claims

1. A system for targeted healthcare messaging, comprising:

a central server for receiving a targeted healthcare message from a data source and assigning at least one pre-defined criteria to the targeted healthcare message, the central sewer in communication with the data source using the Internet;

a database in communication with the central server for storing the targeted healthcare message and the at least one pre-defined criteria;

means at the central server for receiving a request for a targeted healthcare message from at least one of a plurality of message requesters in response to a prescription-related activity, each of the plurality of message requesters in communication with the central server using the Internet; and

means for transmitting the matching targeted healthcare mess age to the at least one of the plurality of message requesters using the Internet.

2. The system of claim 1, wherein the data source comprises a pharmaceutical company.

3. The system of claim 1, wherein the data source comprises an entity interested in providing targeted healthcare messages to consumers.

4. The system of claim 1, wherein the targeted hcalthcare message comprises an advertisement relating to a pharmaceutical product.

5. The system of claim 1, wherein the targeted healthcare message comprises a text file containing information about a pharmaceutical product.

6. The system of claim 1, wherein the targeted healthcare message comprises a voice file containing information about a pharmaceutical product.

7. The system of claim 1, wherein the request for a targeted healthcare message and the response arc transmitted using Simple Object Access Protocol (SOAP).

8. The system of claim 1, wherein the matching targeted healthcare message is transmitted to a mail server for mailing the matching targeted healthcare message to a recipient.

9. The system of claim 1, wherein the matching targeted healthcare message is transmitted to a pharmacy management system for storage therein.

10. The system of claim 1, wherein the matching targeted healthcare message is transmitted to a prescription refill interactive voice response system for conveying the message to a caller during a prescription refill call.

11. The system of claim 1, wherein the matching targeted healthcare message is transmitted to a point-of sale computer system at a pharmacy for printing the message and conveying a printed targeted healthcare message to a pharmacy customer.

12. The system of claim 1, wherein the matching targeted healthcare message is transmitted to a web-based prescription refill system for conveying the message to a user during a prescription refill session.

13. The system of claim 1, wherein the matching targeted healthcare message is transmitted to an electronic prescription system for conveying the message to a user during a prescription generation session.

14. The system of claim 1, wherein the matching targeted healthcare message is transmitted to an electronic transcription system for conveying the message to a caller during a prescription transcription session.

15. The system of claim 1, wherein the matching targeted healthcare message is transmitted to a facsimile sewer for faxing the message to a recipient.

16. The system of claim 1, further comprising a web page for allowing the data source to upload the targeted healthcare message to the central server.

17. A method for targeted healthcare messaging, comprising the steps of:

receiving a plurality of targeted messages from a plurality of data sources at a central server, each of the plurality of targeted messages having a pre-defined criteria associated therewith;

generating a request for a targeted message at a location where prescription-related activity occurs;

transmitting the request to the central server using the Internet;

receiving the request at the central server;

querying the database using the request;

identifying a matching targeted message in the database; and

transmitting the matching targeted message to a recipient using the Internet.

18. The method of claim 17, wherein the step of generating the request comprises automatically generating a request for a targeted message when a prescription-related activity occurs.

19. The method of claim 17, wherein the plurality of data sources comprise a plurality of pharmaceutical companies.

20. The method of claim 17, wherein the plurality of data sources comprises at least one entity interested in sending targeted healthcare messages to customers.

21. The method of claim 17, wherein the plurality of targeted messages comprises a plurality of advertisements relating to pharmaceutical products.

23. The method of claim 17, further comprising transmitting the matching targeted message to a mail sewer for mailing the targeted message to a recipient.

24. The method of claim 17, further comprising transmitting the matching targeted message to a pharmacy management system for storage therein.

25. The method of claim 17, further comprising transmitting the matching targeted message to a prescription refill interactive voice response system for conveying the message to a caller during a prescription refill call.

26. The method of claim 17, further comprising transmitting the matching targeted message to a point-of sale computer system at a pharmacy for printing the message and conveying a printed targeted pharmaceutical message to a pharmacy customer.

27. The method of claim 17, further comprising transmitting the matching targeted message to a web-based prescription refill system for conveying the message to a user during a prescription refill session.

28. The method of claim 17, further comprising transmitting the matching targeted message to an electronic prescription system for conveying the message to a user during a prescription generation session.

29. The method of claim 17, further comprising transmitting the matching targeted message to an electronic transcription system for conveying the message to a caller during a prescription transcription session.

30. The method of claim 17, further comprising transmitting the matching targeted message to a facsimile server for faxing the message to a recipient.

31. The method of claim 17, further comprising providing a web page for uploading targeted messages to the central server.

32. The method of claim 31, further comprising allowing a data source to upload a targeted message to the central server using the web page.

33. The method of claim 17, wherein the step of transmitting the matching targeted message to a recipient comprises transmitting a voice file containing information about a pharmaceutical product to the recipient.

22. The method of claim 17, wherein the step of transmitting the matching targeted message to a recipient comprises transmitting a text file to the recipient containing information about a phannaceutical product.

22-1. (canceled)