Invocation of Sponsor-Defined Action on Mobile Communication Device
First Claim
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1. A method for invoking a sponsor defined action on a mobile communications device comprising:
- displaying with an application having a graphical user interface (GUI) content comprising a plurality of labeled elements that indicate labeled keys on a input device of the mobile communications device, said graphic user interface having sponsor defined regions;
receiving a sponsor GUI indicating sponsor provided content, said sponsor GUI having labeled elements indicating other labeled keys on the input device;
inserting the sponsor GUI into the sponsor defined region;
selecting with the input device one of the other labeled keys; and
initiating a user transaction when other labeled keys on the input device is selected.
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Abstract
A software application having a graphical user interface (GUI) is provided indicating labeled keys on a keypad of a user'"'"'s mobile communications device. The GUI has sponsor regions for insertion of various sponsor provided content which may be cached on the communication device. The determination of which sponsors'"'"' content to be displayed on the device may be dependant on the content being viewed by the user. The sponsor'"'"'s content may be inserted into the sponsor region. A selection of the sponsor'"'"'s content may be made by a user to initiate a user transaction.
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Citations
20 Claims
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1. A method for invoking a sponsor defined action on a mobile communications device comprising:
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displaying with an application having a graphical user interface (GUI) content comprising a plurality of labeled elements that indicate labeled keys on a input device of the mobile communications device, said graphic user interface having sponsor defined regions; receiving a sponsor GUI indicating sponsor provided content, said sponsor GUI having labeled elements indicating other labeled keys on the input device; inserting the sponsor GUI into the sponsor defined region; selecting with the input device one of the other labeled keys; and initiating a user transaction when other labeled keys on the input device is selected. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer readable medium comprising computer-executable instructions that, when executed by one or more processors, perform acts comprising:
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receiving non-sponsored content with a graphic user interface (GUI) including a sponsor defined region, said GUI having labeled elements indicating keys on an input device of a mobile communications device corresponding to the sponsor defined region and non-sponsored content; receiving a plurality of sponsor provided content; selecting with the input device non-sponsored content to be displayed; inserting the sponsor provided content into the sponsor defined region; selecting the keys corresponding to the sponsor provided content in the sponsor defined region; and initiating a user transaction when keys corresponding to the sponsor provided content in the sponsor defined region is selected. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A system comprising:
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a service provider to deliver to a mobile communications device an application having a graphical user interface (GUI) and sponsor and non-sponsored content comprising a plurality of labeled elements that indicate labeled keys on a input device of the mobile communications device, said GUI having sponsor defined regions; and the mobile communications device to receive the application and request content from the service provider in response to a user selecting content with the input device, the mobile communications device to receive sponsor provided content and insert the labeled elements of sponsor provided content with non-sponsored content into the sponsor define regions of the GUI, the mobile communications device to receive a selection with the input device of one of the labeled keys and to initiate a user transaction when labeled keys on the input device corresponding to the labeled elements of the sponsor provided content is selected. - View Dependent Claims (14, 15, 16, 17, 18, 20)
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19. A computer readable medium comprising computer-executable instructions that, when executed by one or more processors, perform acts comprising:
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providing content to a mobile communications device having an application with a graphical user interface (GUI), the application display a plurality of labeled elements that depict labeled keys on a input device of the mobile communications device, said GUI having a sponsor region; sending a plurality of sponsor provided content to the mobile communications device for insertion into the sponsor defined region such that when the sponsor defined content is inserted into the sponsor region and displayed, the sponsor defined content is displayed with labeled elements; receiving a request to initiate a user transaction from the mobile communication device in response to a user selection with the labeled keys of the input device that correspond to the labeled elements of the sponsor provided content; and in response to the request, transmitting an indication request to a third party service provider to complete the user transaction.
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Specification