PEER-TO-PEER ACCESS OF PERSONALIZED PROFILES USING CONTENT INTERMEDIARY

• US 20080209340A1
• Filed: 02/14/2008
• Published: 08/28/2008
• Est. Priority Date: 02/28/2007
• Status: Active Grant

• Current Assignee: Yahoo Assets LLC
• Original Assignee: AOL LLC (Apollo Global Management, Inc.)
• Inventors: Liu, David J., Tonse, Sudhir, Macadaan, Mike, Ranganathan, Arun K., LaPorte, Brock Daniel
• Granted Patent: US 8,612,869 B2
• Time in Patent Office: Days
• US Class Current: 715/745
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/252 between a Database Management System and a front-end application
• CPC Class Codes: G06F 16/54 Browsing; Visualisation therefor
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A method for personalizing content for a particular user in a computing system comprising a user interface configured to display content. The method comprises identifying a content item accessed by a user, identifying features associated with the content item; using the features of the content item to identify one or more third party profiles that substantially match a content profile of the content item, and displaying a list of the identified third party profiles.

Claims

1. In a computer system comprising a user interface configured to display content, a method for personalizing content for a particular user, the method comprising:

identifying a content item accessed by a user;

identifying features associated with the content item;

using the features of the content item to identify one or more third party profiles that substantially match a content profile of the content item; and

displaying a list of the identified third party profiles.

2. The method as recited in claim 1, further comprising:

determining one or more third party users of the identified third party profiles is online;

displaying the one or more third party users that are online; and

receiving a request by the user to initiate a chat conversation with at least one third party user that is online.

3. The method as recited in claim 2, further comprising:

determining a physical location of the at least one of the third party that is online; and

displaying the physical location to the user.

4. The method as recited in claim 1, further comprising:

receiving a request by the user to recommend the content item to one or more of the identified third party profiles.

5. The method as recited in claim 4, wherein the recommended content item is provided to the one or more identified third party profiles during a time period other than when the user is online.

6. The method as recited in claim 1, further comprising:

identifying user interaction with the content item; and

updating a user profile based on the user interaction with the content item.

7. The method as recited in claim 1, wherein the list of identified third party profiles is limited to a set of third party profiles predetermined by the user.

8. The method as recited in claim 7, wherein the set of user predetermined third party profiles includes third party profiles that are part of the user'"'"'s social network or that are included in a community of profiles to which the user belongs.

9. The method as recited in claim 7, wherein the set of user predetermined third party profiles includes a first set of third party profiles that are part of the user'"'"'s social network and a second set of third party profiles that are determined by the social networks of the third party profiles that are part of the user'"'"'s social network.

10. A computer program product comprising one or more physical computer-readable media having thereon computer-executable instructions that are structured such that, when executed by one or more processors of a computing system including a user interface configured to display content, the computing system is caused to perform a method a method for personalizing content for a particular user, the method comprising:

identifying a content item accessed by a user;

identifying features associated with the content item;

using the features of the content item to identify one or more third party profiles that substantially match a content profile of the content item; and

displaying a list of the identified third party profiles.

11. A computer program product in accordance with claim 10, wherein the physical computer-readable media has thereon computer-executable instructions that, when executed by the one or more processors, further cause the computing system to perform the following:

determining one or more third party users of the identified third party profiles is online;

displaying the one or more third party users that are online; and

receiving a request by the user to initiate a chat conversation with at least one third party user that is online.

12. A computer program product in accordance with claim 11, wherein the physical computer-readable media has thereon computer-executable instructions that, when executed by the one or more processors, further cause the computing system to perform the following:

determining a physical location of the at least one of the third party that is online; and

displaying the physical location to the user.

13. A computer program product in accordance with claim 10, wherein the physical computer-readable media has thereon computer-executable instructions that, when executed by the one or more processors, further cause the computing system to perform the following:

receiving a request by the user to recommend the content item to one or more of the identified third party profiles.

14. A computer program product in accordance with claim 13, wherein the recommended content item is provided to the one or more identified third party profiles during a time period other than when the user is online.

15. A computer program product in accordance with claim 10, wherein the physical computer-readable media has thereon computer-executable instructions that, when executed by the one or more processors, further cause the computing system to perform the following:

identifying user interaction with the content item; and

updating a user profile based on the user interaction with the content item.

16. A computer program product in accordance with claim 10, wherein the list of identified third party profiles is limited to a set of third party profiles predetermined by the user.

17. A computer program product in accordance with claim 16, wherein the set of user predetermined third party profiles includes third party profiles that are part of the user'"'"'s social network or that are included in a community of profiles to which the user belongs.

18. A computer program product in accordance with claim 16, wherein the set of user predetermined third party profiles includes a first set of third party profiles that are part of the user'"'"'s social network and a second set of third party profiles that are determined by the social networks of the third party profiles that are part of the user'"'"'s social network.

19. The computer program product as recited in claim 10, wherein the physical computer-readable media includes one of RAM, ROM, EEPROM, CD-ROM, other optical disk storage, magnetic disk storage or other magnetic storage devices.