LOYALTY REWARD SETTLEMENT SYSTEM AND METHOD

• US 20080210753A1
• Filed: 03/02/2007
• Published: 09/04/2008
• Est. Priority Date: 03/02/2007
• Status: Abandoned Application

• Current Assignee: First Data Corporation (Fiserv Incorporated)
• Original Assignee: First Data Corporation (Fiserv Incorporated)
• Inventors: Plozay, Molly, Heywood, Chaun, Bohn, Julie
• Application Number:
  US11/681,689
• Publication Number:
  US 20080210753A1
• Time in Patent Office: Days
• US Class Current: 235/380
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03

Abstract

A acquirer system used for credit card transaction processing includes a loyalty server to manage issuance of loyalty points as transactions are processed and to provide settlement features. The loyalty server uses loyalty qualifying criteria and assigned point values stored in an associated database. When points are awarded, the loyalty server records the value of the points and electronically transfers amounts from an account of a merchant to an account of the loyalty point issuer. The merchant may be multi-tiered, with the point value allotted between a central merchant organization and individual retail stores.

Claims

1. A method for operating a loyalty program within a financial infrastructure managed by a transaction processing entity that processes transactions conducted between customers and merchants, wherein loyalty points are issued by a point issuer and awarded to a customer for conducting transactions with a merchant, the method comprising:

establishing qualifying aspects of transactions that give rise to loyalty points;

assigning a value to each loyalty point;

receiving, at a loyalty host within the financial infrastructure, a packet of transaction information defining a transaction between the merchant and the customer;

identifying qualifying aspects of the transaction from the packet of transaction information;

determining loyalty points to be awarded to the customer from the identified qualifying aspects of the transaction;

awarding the loyalty points to the customer; and

based on the awarded loyalty points and on the assigned point value, electronically transferring an amount from an account of the merchant to an account of point issuer.

2. The method of claim 1, wherein the packet of transaction information includes a customer identifier that is read from a financial card issued to the customer.

3. The method of claim 2, wherein the financial card is a credit card or debit card.

4. The method of claim 1, wherein the merchant has a hierarchical structure.

5. The method of claim 4, wherein the merchant hierarchical structure includes a central merchant organization and a plurality of merchant retail locations.

6. The method of claim 5, wherein electronically transferring an amount from an account of the merchant comprises transferring a portion of the amount from an account of the central merchant organization and a portion of the amount from an account of a merchant retail location.

7. The method of claim 6, wherein a point allotment is assigned in advance, and wherein transfers from the accounts of the central merchant organization and merchant retail location are based on the assigned point allotment.

8. The method of claim 7, wherein the point allotment is fixed.

9. The method of claim 7, wherein the point allotment may vary according to programming logic established by at least one of the merchant and the point issuer.

10. The method of claim 1, wherein the assigned point value is fixed.

11. The method of claim 1, wherein the assigned point value may vary according to programming logic established by at least one of the merchant and the point issuer.

12. The method of claim 1, wherein the transaction is conducted at a POS device by the customer, and wherein the method further comprises transmitting data representing the awarded loyalty points to the POS device.

13. The method of claim 12, wherein the method further comprises printing the awarded loyalty points on a receipt at the POS device.

14. The method of claim 1, wherein the amount is electronically transferred via an ACH transfer.

26. The system of claim 1, wherein the point value may vary according to programming logic established by at least one of the merchant and the point issuer.

27. The system of claim 1, wherein the loyalty server sends data to the POS device that represents the loyalty points awarded to the customer for conducting the transaction.

28. The system of claim 26, wherein the POS device prints the awarded loyalty points on a receipt for the customer.

29. The system of claim 1, wherein the financial server initiates an ACH transfer in order to transfer the monetary value from an account of the merchant to an account of the point issuer.

30. The system of claim 1, wherein the database maintains a loyalty account for the customer, wherein awarded loyalty points are posted to the loyalty account, wherein the system is linked to a redemption center for redeeming awarded loyalty points, and wherein the redemption center communicates with the loyalty server for accessing the loyalty account.

15. A system for operating a loyalty award program, comprising:

a POS device for collecting transaction data when a customer conducts a transaction with a merchant;

transaction processing server that receives the transaction data and processes the transaction;

a loyalty server for receiving the transaction data and awarding a predetermined number of loyalty points to the customer for conducting the transaction;

a database associated with the loyalty server, and storing a point value representing the value of each point awarded by the loyalty server to the customer, so that the loyalty server can calculate a monetary value of the awarded points; and

a financial server for transferring the monetary value of the awarded points from an account of the merchant to an account of a point issuer.

16. The method of claim 15, wherein the transaction data includes a customer identifier and a transaction identifier, and wherein the customer identifier is read from a financial card issued to the customer.

17. The system of claim 16, wherein the financial card is a credit card or debit card.

18. The system of claim 15, wherein the merchant has a hierarchical structure, including

a central merchant organization and a plurality of merchant retail locations, and wherein the database stores loyalty data relating to both the central merchant organization and the merchant retail locations.

19. The system of claim 18, wherein the central merchant organization is a retail chain headquarters and wherein the merchant retail locations are retail chain stores.

20. The system of claim 18, wherein the central merchant organization is a franchisor and wherein the merchant retail locations are franchisees.

21. The system of claim 18, wherein the central merchant organization is a financial institution and the merchant retail locations are internal businesses within the financial institution.

22. The system of claim 18, wherein the database stores a point allotment factor corresponding to each merchant that allocates the value of the awarded loyalty points between the central merchant organization and merchant retail location where the transaction is conducted.

23. The system of claim 22, wherein the point allotment factor is fixed.

24. The system of claim 22, wherein the point allotment may vary according to programming logic established by at least one of the merchant and the point issuer.

25. The system of claim 15, wherein the point value is fixed.