Directory assistance with advertisement from category related to request category

• US 20080212765A1
• Filed: 10/31/2007
• Published: 09/04/2008
• Est. Priority Date: 05/31/2002
• Status: Abandoned Application

• Current Assignee: Jingle Networks Incorporated (Marchex Incorporated)
• Original Assignee: Jingle Networks Incorporated (Marchex Incorporated)
• Inventors: Kliger, Scott A., Wolmuth, Scott
• Application Number:
  US11/981,520
• Publication Number:
  US 20080212765A1
• Time in Patent Office: Days
• US Class Current: 379/218.01
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/4931 Directory assistance systems

Abstract

The current invention is a system for providing telephone directory assistance service in which a telephone user calls to the system and the system will, based on the requested number or type of service, hear a recorded advertisement selected from a category related to the requested service. The advertisements are selected from a databank, which may include any number advertisements, according to selection criteria. After the advertising announcement is completed, the directory assistance call is processed as usual. The selection criteria can include the use of SIC codes.

Claims

1. A method for providing directory assistance information in a public telecommunication network, the network comprising a customer station and a call processing station, the method comprising:

at the customer station;

dialing a telephone number used for accessing the call processing station;

setting up a call connection from the customer station to the call processing station;

providing a request for information relating to a specific provider of goods or services;

at the call processing station;

receiving the request for information from the customer station;

examining the request for information to identify a category associated with the specific provider of goods or services;

selecting an advertisement categorized within a category related to the identified category;

retrieving the selected advertisement from a stored media;

forwarding the selected advertisement to the customer station; and

at the customer station, receiving the selected advertisement.

2. The method of claim 1, further comprising:

querying a database to determine the selected advertisement, the querying using as at least one query parameter from the examining the request for information.

3. The method of claim 2, wherein the query parameter is a geographic location component of the specific provider of goods or services in the request for information.

4. The method of claim 2, wherein the query parameter is a name of a business that is the specific provider of goods or services.

5. The method of claim 2, wherein the query parameter is a general type of business associated with the specific provider of goods or services specified in the request for information.

6. The method of claim 2, wherein the query parameter is a description of a product or service.

7. The method of claim 2, wherein the query parameter is the telephone number associated with the specific provider associated with the request for information.

8. The method of claim 7, wherein the query parameter is a Standard Industry Classification (SIC) code associated with the telephone number associated with the specific provider.

9. The method as in claim 1, wherein the request for information relating to a telephone number for a specific provider of goods or services does not inherently determine the category.

10. A system for providing access to directory assistance information for a public network via a toll-free number, the system comprising:

a customer station including call connection circuitry; and

a call processing station that operates to receive a request for directory assistance information from the customer station, examine the request for directory assistance information to identify a category associated with a specific provider of goods or services, select an advertisement categorized within a category related to the identified category and selectively forward the selected advertisement to the customer station.

11. The system of claim 10, the customer station further comprising:

a user input device to obtain a telephone number used for accessing the call processing station;

a transmitter that operates to transmit the request for directory assistance information received from the user, wherein the call connection circuitry operates to set up a call connection from the customer station to the call processing station via the toll-free number; and

a first a receiver that operates to receive the selected advertisement.

12. The system of claim 10, the call processing station further comprising:

a second receiver that operates to receive the request for directory assistance information from the customer station; and

a processor that operates to retrieve the selected advertisement from a stored media.

13. The system of claim 10, further comprising:

a database apparatus that operates to process a query to determine the selected advertisement, the query having at least one query parameter derived from the request for directory assistance information.

14. The system of claim 13, wherein the query parameter is a name of a business that is the specific provider of the goods or the services.

15. The system of claim 13, wherein the query parameter is a description of a good or service.

16. The system of claim 13, wherein the query parameter is the telephone number associated with the specific provider associated with the request for directory assistance information.

17. The system of claim 16, wherein the query parameter is a SIC code associated with the telephone number associated with the specific provider.

18. The system of claim 13, wherein the processing station further selects the advertisement based on a telephone number requested by the user.

19. The system of claim 10, wherein the request for directory assistance information relating to a telephone number for the specific provider of the goods or the services does not inherently determine the category.