USING WIRELESS CARRIER DATA TO INFLUENCE MOBILE SEARCH RESULTS

• US 20080214149A1
• Filed: 10/30/2007
• Published: 09/04/2008
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US11/928,877
• Publication Number:
  US 20080214149A1
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

In embodiments, the present invention provides a method and system for receiving a wireless carrier datum from a mobile carrier, receiving a navigation request from a mobile communication facility, assessing a relevancy of a content based at least in part on the relation of the wireless carrier datum to the navigation request, and presenting the content to the mobile communication facility based at least in part on the relevancy of the content.

Claims

1. A method comprising:

receiving a wireless carrier datum from a mobile carrier;

receiving a navigation request from a mobile communication facility;

assessing a relevancy of a content based at least in part on the relation of the wireless carrier datum to the navigation request; and

presenting the content to the mobile communication facility based at least in part on the relevancy of the content.

2. The method of claim 1 wherein the navigation request is a search query.

3. The method of claim 1 wherein the navigation request is a domain name entry.

4. The method of claim 1 wherein the navigation request is a webbrowser action.

5. The method of claim 1 wherein the navigation request is a menu selection.

6. The method of claim 1 wherein the navigation request is a folder selection.

7. The method of claim 1 wherein the navigation request is implicit.

8. The method of claim 7 wherein the implicit navigation request is based on the location of the mobile communication facility.

9. The method of claim 1 wherein the navigation request is a transaction.

10. The method of claim 1 wherein the navigation request is an advertisement conversion.

11. The method of claim 10 wherein the advertisement conversion is clicking an advertisement.

12. The method of claim 1 wherein the wireless carrier datum is based at least in part on content relationships relating to the progression of a user sessions.

13. The method of claim 1 wherein the wireless carrier datum is based at least in part on content discovery of new websites.

14. The method of claim 1 wherein the wireless carrier datum is based at least in part on access statistics.

15. The method of claim 1 wherein wireless carrier datum is based at least in part on usage statistics.

16. The method of claim 1 wherein the wireless carrier datum relates to a stage in an online buying process based at least in part on a mobile content type that is being accessed.

17. The method of claim 1 wherein the wireless carrier datum is based at least in part on a user'"'"'s interaction with a website following conversion of a content item.

18. The method of claim 1 wherein the wireless carrier datum is based at least in part on a navigation request received from the mobile communication facility.

19. The method of claim 1 wherein the relevancy is a mobile subscriber characteristic.

20. The method of claim 1 wherein the relevancy is a user transaction.

21. The method of claim 1 wherein the relevancy is a usage history.

22. The method of claim 21 wherein the usage history is a browse history.

23. The method of claim 1 wherein the relevancy is a location.

24. The method of claim 1 wherein the relevancy is a based at least in part on a mobile communication device characteristic.

25. The method of claim 1 wherein the wireless carrier datum is associated with metadata regarding a website.